Rock Content

DECEMBER 20, 2023

Still, at the same time, we must admit that a lot happened in 2023. Another topic that surfaced more than usual in 2023 was “rebranding.” In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Do you also feel like you blinked, and the year is over?

Transform 52

Transform Pharmaceutical Branding Communications 52

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame.

Advertisers 59

Advertisers Advertising Transform Energy 59

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day.

New Technology 86

New Technology Entertainment Promotion Management 86

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 billion in 2023, per Statista. of their marketing budget on technology, says Gartner.

CMO 94

CMO Marketers Marketing New Technology 94

illumin

JULY 2, 2024

2023: the AI boom OpenAI blew up the tech scene in 2023 with the launch of ChatGPT. At the start of 2023, The Washington Post proclaimed, “The AI ‘gold rush’ is here.” In 2023, explicit images of Taylor Swift went viral on X , prompting outrage from the star and women across the web.

User-Generated 52

User-Generated Law Advertising Advertisers 52

Martech

JUNE 27, 2024

of viewership, according to a 2023 Nielson report , particularly among older demographics, the rise of streaming cannot be ignored. When comparing Neilsen’s reports from 2022 to 2023, we can see how streaming usage grew from ~30% to nearly 38% of total TV usage and is likely to grow exponentially in the coming years.

Advertising 79

Advertising Advertisers Marketers Marketing 79

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands.

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Customers.ai

JANUARY 2, 2024

Email Service Provider (ESP) Integrations : We don’t want you wasting time building new campaigns if you already have existing automations in place. We ended 2023 with record-breaking customer growth, new products (hello B2B !), new technology integrations (Semrush, Sendlane, Salesforce, and more !),

Transform 122

Transform Outbound Marketing CRM B2C 122

Set Up

MAY 14, 2024

The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Is there a QA process in place? Be sure to train new hires on the procedure and Agency standards. Adapting to New Technology New technology is always on the rise.

New Technology 59

New Technology Marketers Marketing Energy 59

Hubspot Marketing

APRIL 5, 2024

That includes planning for changes in an uncertain market and adapting to new technology like AI. Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable.

B2C 122

B2C SEO Transform Marketers 122

Martech

JUNE 6, 2024

Utilization of martech tools has fallen from 58% in 2020 to 33% in 2023 (all research quoted here is from Gartner). “ Enter the cloud data warehouse AWS, Google Big Query, Snowflake; the cloud data warehouse (CDW) is not a new technology. .

New Technology 83

New Technology Advertising Advertisers Analytics 83

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. For over 80 years, we have led the industry in engineering trucks to help you #WorkSmart and the all-new #Plus_series line up has everything to get the job done.

Manufacturing 88

Manufacturing Transform Entertainment Law 88

Hubspot Marketing

JANUARY 24, 2023

However, the sudden popularity of the software has raised concerns about its ethicality in the creative community — questioning if its use should even be encouraged in the first place. In this post, we'll define AI imagery and tell you what you should know before incorporating it into your business strategy in 2023.

Price 136

Price User-Generated Law Marketers 136

Hubspot Marketing

JUNE 6, 2023

It’s clear that business professionals are worried about AI being biased, but what makes it biased in the first place? According to the Artificial Intelligence Index Report 2023 , AI is biased when it produces outputs that reinforce and perpetuate stereotypes that harm specific groups. What is AI bias?

User-Generated 103

User-Generated New Technology Place Product 103

Martech

APRIL 17, 2023

Dig deeper: 4 marketing takeaways from 2022 to help you conquer 2023 Many discovered their martech partners weren’t fast or innovative enough to support their demands for speed and flexibility in a changing COVID economy. These are the four most common complaints from companies that want to investigate new technology.

CMO 93

CMO Place New Technology Email Marketing 93

illumin

JANUARY 22, 2024

Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads. With the rebranding of Facebook to Meta, new technology and trends will bring new formats to explore and familiar processes to refine. How does it work?

Advertisers 52

Advertisers Advertising User-Generated Law 52

Hubspot Marketing

APRIL 24, 2023

In the end, she has a new piece of content that took a fraction of the time to create. Click here to set a Google Calendar Reminder for The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights], coming May 17, 2023. AI for scaling marketing campaigns. Instead, it's improved by it.

Marketing Strategy 119

Marketing Strategy Content Marketing Marketers Marketing 119

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. Meta says they expect brands to generate $500 billion in revenue from Live Shopping events by 2023. Rothy’s organizes their Facebook Shops storefront with collections.

Branding 119

Branding Retail User-Generated eCommerce 119

Hubspot Marketing

SEPTEMBER 29, 2022

Your goal is to plan, manage, and measure TikTok performance in one place. Build an analytical report to access and analyze TikTok metrics in one place. Develop and conduct quality assurance of X feature by March 2023. This template is designed specifically for new technology solutions. business partners).

Management 129

Management Communications Health CRM 129

Martech

FEBRUARY 15, 2024

I knew early on last year, 2023, that this was a really intimidating topic. We review new technologies when they come out. There are new resources that come out, Q: When you rolled the AI out for your whole team how was that different than what you had been doing during the education phase?

Education 114

Education CMO Marketers Marketing 114

Hootsuite

JANUARY 3, 2023

Not only will this provide an opportunity for you to stay up-to-date with new technology, but it will also give viewers the insight they need to make informed purchases. Podcasts are becoming increasingly popular, with forecasts suggesting there will be more than 160 million in 2023. Podcast channels. Meditation channels.

Promotion 103

Promotion Education Entertainment Place 103

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services.

Whitepaper 111

Whitepaper CRM Marketers Marketing 111

Martech

NOVEMBER 7, 2023

Overall, July 2023 was 0.43 Also, the new technologies can help. Think about all the energy needed to shoot a video — the lights for the set, the cameras, getting all the people you need in one place. So it’s getting closer and the impact is quite significant.” The last eight years are the warmest ever recorded.

Energy 95

Energy Advertising Advertisers Price 95

Backlinko

OCTOBER 11, 2024

Close on its heels is Google Gemini, released in December 2023. The image had a lot of small lettering, several tiers of information placed in different graphic elements, and dark coloring in a few spots. Like ChatGPT, Google Gemini is an AI-powered Chatbot. The two programs offer similar functions and capabilities.

Finance 99

Finance SEO Transform Copywriting 99

Sprout Social

DECEMBER 14, 2022

After scanning the code, users are prompted to take a selfie, which is placed on a digital soccer ball. Some companies are also considering working in the metaverse , using VR technology for employee engagement and meetings for remote workers. Industries making strides in the metaverse . Real estate.

Real Estate 116

Real Estate Branding Fashion Food 116

Sprout Social

FEBRUARY 7, 2024

According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success. It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. The challenge?

Price 100

Price Marketers Marketing Analytics 100

Marketing Insider Group

JULY 20, 2023

After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. This sparked questions about the legal troubles AI content could cause.

User-Generated 74

User-Generated Thought Leadership Law Entertainment 74

Buffer Marketing

JUNE 29, 2023

Maximize the benefits of AI by using it with a clear vision and intention Stew acknowledges the hesitation towards AI , explaining that, like any new technology, AI integration is still in its nascent stage. Be ready for increased competition : With new opportunities come increased competition.

User-Generated 122

User-Generated Copywriting Energy Communications 122

Search Engine Land

SEPTEMBER 24, 2024

Let’s be real: AI has already cemented its place in the content marketing world. A good example of just how unreliable they are is the fact that OpenAI , the creator of ChatGPT, took down its AI-written text classifier in July 2023 due to its low accuracy rate. However, they claim to miss 15% of AI-written text to achieve this.

User-Generated 75

User-Generated SEO Transform Education 75

Sprout Social

JANUARY 19, 2023

As part of Web3, the metaverse has a heavy reliance on the internet and other emerging technologies that will likely increase the amount and range of personal data available to exploit. The more data someone places online, the bigger their digital footprint, which means higher risk of cyberthreats and security breaches.

Branding 122

Branding Real Estate User-Generated Communications 122

Martech

AUGUST 26, 2021

When faced with a chaotic and unsettled situation, a good place to start is with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Where to begin? Indeed, how to begin when everything is so fluid? Start with a framework. Here in the U.S.,

Advertising 117

Advertising Advertisers Retail New Technology 117

Search Engine Land

APRIL 11, 2023

Unlearning old habits for new technology is a tough thing to do. Security measures in place to combat spam and bot traffic. I wonder how many people look forward to brand exclusions simply because of old habits. I see it often, particularly on social media. Completeness of your offline conversion data.

Non-Profit 86

Non-Profit Branding eCommerce User-Generated 86

Duct Tape Marketing

DECEMBER 7, 2023

Sign up for a 15% discount on annual plans until Dec 31, 2023. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. It's called The New Rhythm of Work.

Transform 89

Transform Millennials Non-Profit Place 89

Marketing Insider Group

DECEMBER 20, 2022

Tech Mahindra (Gold award): Even before the global pandemic accelerated digital transformation, Tech Mahindra saw an urgency for organizations to navigate digital disruption and embrace new technologies. Be sure to check them out and I am looking forward to seeing everyone at Marketing Vision 2023!

Thought Leadership 70

Thought Leadership Whitepaper Transform Marketers 70

Welcome Software

OCTOBER 30, 2023

The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego. Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail.

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

The following article is based on Jay Manciocchi’s main stage presentation at Opticon 2023 in San Diego. Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail.

Management 40

Management Transform CMO Communications 40