Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Technological innovation is leading that charge. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. Automations.

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Retail Shipping eCommerce Law 119

Chief Martec

JANUARY 14, 2023

2023 is going to be a rough year for many martech firms. Martech not really a technology, but rather a category of technology in service of a major business function: marketing. Specific technologies within martech certainly follow S-curve patterns. The Start of 4 New Major Technology S-Curves. Social Media.

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Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

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Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #3: Not Making Time for Learning Marketing is an ever-changing arena, and it’s crucial to keep up with new trends. Without continuous learning and professional development, marketers can get stuck in old patterns, struggle with new technologies and limit personal and organizational success.

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Whitepaper Thought Leadership Energy Marketers 130

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

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Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. New data quality tools and sampling controls for GA4 on Feb.

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Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not.

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Martech

JANUARY 10, 2023

They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. NFTs in loyalty programs. Get MarTech! In your inbox.

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Transform eCommerce Marketing Marketers 104

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

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Transform Retail Shoppers Price 98

Chief Martec

FEBRUARY 27, 2024

For context, 2023 was a brutal year for SaaS companies, as customers sought as many opportunities as possible to reduce spend by cancelling unnecessary app subscriptions. In an environment like this, new opportunities for startups abound. By 2023 the number had dropped to 15%. In fact, the gap is closing.

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New Technology Management Product Customer 96

Rock Content

MARCH 15, 2023

Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. A perfect example of technology that can be used to help global marketing teams scale their productivity is WriterAccess by Rock Content.

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Global Marketing eBook Marketing Marketers 98

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. billion in Q1 2023, saw a remarkable decrease, plummeting to $3.1 billion in Q2 2023. Investment shifts.

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New Technology Analytics Product Marketers 115

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

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Market Trends Gen Z Marketing Marketers 130

Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Those who drag their feet before deciding on a new product.

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Digital Marketer

JUNE 15, 2023

With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. So let’s take a deep dive into each one of them and help you become more strategic about how best to capitalize on modern technologies!

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Market Trends Digital Marketing Marketers Marketing 81

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023.

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User-Generated New Technology Marketing Plan Product 107

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. billion in Q1 2023 to $3.1

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Martech

OCTOBER 11, 2024

You’re only using a fraction of the capabilities of your web browser, email client and productivity software too. Perhaps the most significant difference between the 2023 and 2024 editions of the MarTech Replacement Survey was the role of cost when marketers were considering a replacement for a martech application.

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Marketing Marketers Customer Journey New Technology 109

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

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User-Generated New Technology Communications Digital Marketing 59

Hubspot Marketing

JANUARY 27, 2020

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products -- such as furniture -- in their own homes. million people in the US used a VR product, and 68.7 billion installs in 2023. Statista ).

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Martech

MAY 17, 2024

Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. The crypto and EFT experts from 2022 have become AI experts in 2023. Productivity or performance: What’s your choice? You’ve been on LinkedIn.

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Transform New Technology Education Product 123

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. by 2023 , accounting for 17% of sales. Why the Change?

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Transform eCommerce Thought Leadership Millennials 138

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp. David Outwear tags individual products in their in-feed posts.

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Branding Retail User-Generated eCommerce 129

Litmus

JUNE 14, 2024

And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. That may be why 40% of email marketers said that designing emails tend to hold up production.

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Millennials Copywriting Email Marketing New Technology 97

Martech

OCTOBER 27, 2021

“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. So collecting data, understanding how readers behave, what they’re interested in, that allows you to sell products to them.”.

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Transform Customer User-Generated Advertisers 117

Hubspot Marketing

APRIL 5, 2024

That includes planning for changes in an uncertain market and adapting to new technology like AI. Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable. We have more time now, right?

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B2C SEO Transform Marketers 127

Hubspot Marketing

JANUARY 24, 2023

In this post, we'll define AI imagery and tell you what you should know before incorporating it into your business strategy in 2023. Pros and Cons of AI Image Software AI Image Generators AI Image Alternatives AI images are the new, trendy way to create visually appealing images of search queries — without the wait.

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Price User-Generated Law Marketing 139

Chief Martec

OCTOBER 31, 2022

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. They’ve got way more tech than they’re ready to productively use. Now, it’s understandable how this could be trending in the wrong direction.

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Law Transform CMO New Technology 125

Hubspot Marketing

SEPTEMBER 29, 2022

BRDs capture every step of product development, from an executive summary to expected outcomes. We expect the product to be built by the end of the third quarter. List all the features and necessary functionality of the product. This section includes what needs to be built and any features your new project requires.

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Communications Management Health CRM 134

Set Up

JANUARY 24, 2023

QR codes are more convenient for the consumer and for the brand because they’re touchless and require less work to update (imagine printing out a new menu every time there is a new dish…). Is your product or service easy to understand? Marketing Lesson: How are you prioritizing your consumer’s convenience in your offerings?

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Direct Mail Food New Technology Education 59

Rock Content

DECEMBER 20, 2023

Still, at the same time, we must admit that a lot happened in 2023. Another topic that surfaced more than usual in 2023 was “rebranding.” In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Do you also feel like you blinked, and the year is over?

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Transform Pharmaceutical Branding Communications 52

SmartBrief - Marketing

JANUARY 22, 2024

Forrester’s July 2023 Artificial Intelligence Pulse Survey found that 79% of AI decision-makers who are planning to implement generative AI in the next year believe that it will greatly impact their customer interactions within two years — and 20% of those organizations view generative AI as their only AI strategy.

Transform 96

Transform User-Generated Marketing Marketers 96

Marketing Insider Group

DECEMBER 13, 2012

Second, we need the foresight to look at new technologies and tools to access it. Big Data Analytics are helping these retailers shrink their supply chain costs and to determine which products to sell, at what price , in which place and on what level of promotion (remember the “4 P’s” of marketing).

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Retail Analytics eBook Marketing 108

Search Engine Land

MAY 12, 2023

Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” ” Musk will focus on product design and new technology. Yaccarino recently interviewed Musk about the future of marketing on Twitter at MMA’s POSSIBLE Miami Event 2023. The announcement.

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Transform New Technology Advertising Advertisers 79

Martech

FEBRUARY 15, 2024

I saw AI as an opportunity to do that, whether it’s It was productivity improvements. I knew early on last year, 2023, that this was a really intimidating topic. We review new technologies when they come out. I asked people if there were any unique products they thought we should do a trial or pilot with.

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Education CMO Marketers Marketing 123

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Indirect competitors are those in the same category as you but sell different products or services and target a different market.

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Whitepaper CRM Marketing Marketers 119

Hubspot Marketing

DECEMBER 18, 2023

Adoption of any new technology can take time, and this is especially true when the technology is complex. In our 2023 State of AI Report , we dove deep to understand how marketers are already using AI, and what barriers are causing hesitation for marketers who have been reticent to adopt this advanced technology.

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Marketing Marketers Market Research New Technology 113