Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Technological innovation is leading that charge. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. Automations.

Retail 117

Retail Shipping eCommerce Law 117

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Marketing Plan 120

Marketing Plan Retail Email Marketing User-Generated 120

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. New data quality tools and sampling controls for GA4 on Feb.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Customer Acquisition 80

Customer Acquisition New Technology Product Management 80

Chief Martec

JANUARY 14, 2023

2023 is going to be a rough year for many martech firms. Martech not really a technology, but rather a category of technology in service of a major business function: marketing. Specific technologies within martech certainly follow S-curve patterns. The Start of 4 New Major Technology S-Curves. Social Media.

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

Chief Martec

FEBRUARY 27, 2024

For context, 2023 was a brutal year for SaaS companies, as customers sought as many opportunities as possible to reduce spend by cancelling unnecessary app subscriptions. In an environment like this, new opportunities for startups abound. By 2023 the number had dropped to 15%. In fact, the gap is closing.

New Technology 96

New Technology Management Product Customer 96

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Digital Marketer

JUNE 15, 2023

With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. So let’s take a deep dive into each one of them and help you become more strategic about how best to capitalize on modern technologies!

Market Trends 82

Market Trends Digital Marketing Marketers Marketing 82

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 94

Transform Retail Shoppers Price 94

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not.

SEO 113

SEO Gen Z User-Generated Advertising 113

Martech

JANUARY 10, 2023

They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. NFTs in loyalty programs. Get MarTech! In your inbox.

Transform 97

Transform eCommerce Marketers Marketing 97

Rock Content

MARCH 15, 2023

Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. A perfect example of technology that can be used to help global marketing teams scale their productivity is WriterAccess by Rock Content.

Global Marketing 98

Global Marketing eBook Marketers Marketing 98

Rock Content

DECEMBER 20, 2023

Still, at the same time, we must admit that a lot happened in 2023. Another topic that surfaced more than usual in 2023 was “rebranding.” In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Do you also feel like you blinked, and the year is over?

Transform 52

Transform Pharmaceutical Branding Communications 52

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. billion in Q1 2023, saw a remarkable decrease, plummeting to $3.1 billion in Q2 2023. Investment shifts.

New Technology 100

New Technology Analytics Product Marketing 100

Martech

OCTOBER 11, 2024

You’re only using a fraction of the capabilities of your web browser, email client and productivity software too. Perhaps the most significant difference between the 2023 and 2024 editions of the MarTech Replacement Survey was the role of cost when marketers were considering a replacement for a martech application.

Marketers 86

Marketers Marketing Customer Journey New Technology 86

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. CMO and CTO Partnerships in 2023.

Transform 51

Transform Marketers Marketing Manufacturing 51

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. billion in Q1 2023 to $3.1

New Technology 88

New Technology Product Marketers Marketing 88

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023.

User-Generated 93

User-Generated New Technology Marketing Plan Product 93

Set Up

JANUARY 24, 2023

QR codes are more convenient for the consumer and for the brand because they’re touchless and require less work to update (imagine printing out a new menu every time there is a new dish…). Is your product or service easy to understand? Marketing Lesson: How are you prioritizing your consumer’s convenience in your offerings?

Direct Mail 59

Direct Mail Food New Technology Education 59

Customers.ai

OCTOBER 20, 2023

As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are. Promote new products and special offers to customers. Cross-sell and upsell additional insurance products to customers. Are AI email writers as good as everyone says? In a word, yes.

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketers Marketing 52

Backlinko

SEPTEMBER 24, 2024

The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics. trillion by 2027 ( IDC ) Digital transformation spending reached $2.5

Transform 82

Transform New Technology Analytics Promotion 82

Litmus

JUNE 14, 2024

And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. That may be why 40% of email marketers said that designing emails tend to hold up production.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Martech

MAY 17, 2024

Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. The crypto and EFT experts from 2022 have become AI experts in 2023. Productivity or performance: What’s your choice? You’ve been on LinkedIn.

Transform 110

Transform New Technology Education Product 110

Search Engine Land

MAY 12, 2023

Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” ” Musk will focus on product design and new technology. Yaccarino recently interviewed Musk about the future of marketing on Twitter at MMA’s POSSIBLE Miami Event 2023. The announcement.

Transform 79

Transform New Technology Advertising Advertisers 79

Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Those who drag their feet before deciding on a new product.

Marketers 110

Marketers Marketing CMO Communications 110

Sprout Social

AUGUST 29, 2023

According to PwC, 44% of consumers say they would be interested in using chatbots to search for product information before they make a purchase. Rather, it’s a tool meant to make your teams more productive. The ability to make better business decisions AI technology is already empowering companies to make smarter business decisions.

Customer 79

Customer Gen Z Shoppers User-Generated 79

SmartBrief - Marketing

JANUARY 22, 2024

Forrester’s July 2023 Artificial Intelligence Pulse Survey found that 79% of AI decision-makers who are planning to implement generative AI in the next year believe that it will greatly impact their customer interactions within two years — and 20% of those organizations view generative AI as their only AI strategy.

Transform 100

Transform User-Generated Marketers Marketing 100

Customers.ai

JANUARY 2, 2024

We ended 2023 with record-breaking customer growth, new products (hello B2B !), new technology integrations (Semrush, Sendlane, Salesforce, and more !), new pricing models, and continued product improvements across the board. Where is Customers.ai Customers.ai is just getting started.

Transform 122

Transform Outbound Marketing CRM B2C 122

Search Engine Land

NOVEMBER 28, 2023

The directive is to end 2023 strong and prepare for 2024 long before it’s started. Although the new year is still weeks away, budget planning shouldn’t be a last minute shot in the dark. Urgency to realize the productivity gains promised by AI and other new technologies. Consider the following: Historical metrics.

Advertising 89

Advertising Advertisers User-Generated CRM 89

Hubspot Marketing

APRIL 5, 2024

That includes planning for changes in an uncertain market and adapting to new technology like AI. Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable. We have more time now, right?

B2C 122

B2C SEO Transform Marketers 122

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. Fashion and specialty retailers have a big opportunity to grow in 2024 by being strategic about product discovery. In fact, Adobe Analytics reported record ecommerce sales with $9.8

Retail 79

Retail Shoppers eCommerce Fashion 79

Martech

JUNE 12, 2023

However, their size and market position can cause them to focus excessively on refining existing products and technologies, neglecting to explore innovative yet unproven alternatives. This hesitancy extends beyond adopting new technologies. Predicting the impact of new technologies or updates.

Transform 66

Transform New Technology Health Management 66

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Indirect competitors are those in the same category as you but sell different products or services and target a different market.

Whitepaper 111

Whitepaper CRM Marketers Marketing 111

Hubspot Marketing

DECEMBER 18, 2023

Adoption of any new technology can take time, and this is especially true when the technology is complex. In our 2023 State of AI Report , we dove deep to understand how marketers are already using AI, and what barriers are causing hesitation for marketers who have been reticent to adopt this advanced technology.

Marketers 107

Marketers Marketing Market Research New Technology 107

Sprout Social

FEBRUARY 8, 2023

Giving it a ‘70s feel makes it stand out in feeds full of futuristic predictions and shiny new technology. For over 80 years, we have led the industry in engineering trucks to help you #WorkSmart and the all-new #Plus_series line up has everything to get the job done. Godspeed Spook. It's National Pizza Week!

Manufacturing 88

Manufacturing Transform Entertainment Law 88

Chief Martec

OCTOBER 31, 2022

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. They’ve got way more tech than they’re ready to productively use. Now, it’s understandable how this could be trending in the wrong direction.

Law 126

Law Transform CMO New Technology 126