Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 101

Product Marketing Product Transform Marketing 101

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in Fall 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Search Engine Land

MARCH 7, 2023

Performance Max is the new way forward for ecommerce. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. The power of good ad messaging in 2023 Not so long ago, writing ad copy for PPC was somewhat formulaic: Do your keyword research.

Transform 90

Transform B2C eCommerce Marketing 90

Martech

MAY 2, 2023

Dig deeper: The state of intent data in 2023 and beyond As marketing leaders, if we are not working with other functional leaders to define and activate this effort, we are missing a vital ingredient in revenue generation. Creating customers and growing revenue is an always-on team sport.

Finance 113

Finance Customer Journey Digital Marketing Education 113

Unbounce

SEPTEMBER 19, 2023

/ AI marketing Unprompted: 7 specialized AI tools you need to try By Paul Park. Updated on September 20, 2023. Everyone was looking at it in 2023, but some of the enthusiasm is kind of waning a little bit. 00:30:54] Pete Housley: Banafshe, thank you for your SEO savvy as a performance marketer. June 6, 2023.

Copywriting 93

Copywriting SEO Price User-Generated 93

Litmus

SEPTEMBER 24, 2024

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Unbounce

OCTOBER 20, 2023

Updated on October 20, 2023. If you’ve been handed a few possible messages from your product marketing team, landing pages can be a great way of seeing which ones actually resonate. How to report on landing page performance Marketing campaigns without metrics and reporting are like a runaway train.

Whitepaper 105

Whitepaper eBook Promotion Communications 105