2023 Personalized Marketing Product Marketing 
Martech
SEPTEMBER 23, 2021
. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. COVID-19 has only sped up this marketing transformation. Source: Acquia.
Martech
FEBRUARY 2, 2024
MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.
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Hubspot Marketing
MAY 24, 2023
ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Product marketing.
Unbounce
JANUARY 23, 2025
Personalize marketing strategies More and more often, businesses are using an account-based marketing (ABM) approach to take their marketing efforts a step further and personalize things to their target audienceeven their target users. Communicate your findings clearly with the people who need to know about them.
Unbounce
JANUARY 23, 2025
Personalize marketing strategies More and more often, businesses are using an account-based marketing (ABM) approach to take their marketing efforts a step further and personalize things to their target audienceeven their target users. Communicate your findings clearly with the people who need to know about them.
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