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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. So, whats next for financial marketing?

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. So, whats next for financial marketing?

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. We'd love to hear about them.

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How AI in analytics is transforming the way marketers work

Unbounce

On data bias, John MacCormick, professor of computer science at Dickinson College (who accidentally built a racially-biased AI algorithm in 1998), said: …Even in 2023, fairness can still be the victim of competitive pressures in academia and industry. Lack of context Trends change quickly (like during 2021 to 2023, for instance).

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Transform your store with festive decorations and eye-catching displays. of total retail sales.

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Only 25% of marketers report having all the data needed for personalization

Martech

However, 26% disagreed to some extent, according to the survey of 355 marketers. From Ascend2’s report, Trends in Personalization Marketing 2023 Why we care. It’s surprising at this late date to see how much of marketing’s digital transformation is still a work in progress. Get MarTech!

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