Hootsuite

APRIL 9, 2025

billion daily active users across their core apps (Facebook, Instagram, Facebook Messenger, and WhatsApp) a 5% increase vs. 2023. 1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. Source: Statista 14.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Jeff Bullas

FEBRUARY 27, 2023

Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan. Work with Influencers Influencer marketing is the real deal in 2023.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Marketing Insider Group

AUGUST 8, 2023

The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex.

Social Media Marketing 135

Social Media Marketing Gen Z Health Marketing 135

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. This aggressive approach in 2024 follows Temu’s significant push to gain US market share in 2023, which included becoming a major buyer of Google shopping ads.

Advertising 117

Advertising Advertisers Retail eCommerce 117

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertising 112

Advertising Advertisers Product Place 112

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. year-over-year growth for lead ad submissions in 2023 compared to 2022.

Social Media Marketing 125

Social Media Marketing B2C Whitepaper Marketing 125

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 124

Social Media Marketing User-Generated Education Customer 124

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  tied for third place.    Discovering the best time and the best day to post on LinkedIn was particularly fascinating.

Analytics 131

Analytics Social Media Marketing Place Branding 131

Buffer Marketing

FEBRUARY 3, 2025

Threads was launched in July 2023, with integration into Buffer starting in June 2024. Our theory about why Threads wins at engagement Threads is a new platform, launched in July 2023 and was only added to Buffer in June 2024. Buffer makes crossposting seamless by allowing you to schedule and adapt posts across platforms in one place.

Branding 134

Branding Place Social Media Marketing Marketing 134

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? This can lead to valuable partnerships and collaborations.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Source: Statista Ready to dive into Reddit marketing? Here are 9 tips to get started with this often weird and wacky place. How can you gather all that info across all social media platforms, including Reddit, instantly and automatically?

Marketing 98

Marketing Marketers Promotion User-Generated 98

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. 💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice.

Social Media Marketing 117

Social Media Marketing Education Analytics Entertainment 117

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 145

Real Estate Food Entertainment Analytics 145

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) But.how do you even find content ideas that resonate?

SEO 130

SEO Place Product Communications 130

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 136

Market Trends Email Marketing CMO Marketing 136

Marketing Insider Group

APRIL 19, 2023

While a dozen might be overkill for your operation, take a look and uncover which marketing channels should remain top of mind in 2023. Key Takeaways: Focus on determining the blend of different marketing channels that are best for your circumstances. Use social media to build relationships and gain brand awareness.

Marketing 143

Marketing Marketers Education Communications 143

Rock Content

OCTOBER 12, 2023

Whether you’re a total social media addict or someone who could really do without it, it’s clear that social media is here to stay. As of 2023, social media is much more than just a way for people to keep up with friends or kill a little time when they’re standing in line for coffee.

Social Media Marketing 96

Social Media Marketing Copywriting Marketing Marketers 96

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Hootsuite

FEBRUARY 27, 2025

What takes first place? YouTube is the most popular social media platform in the U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. This is a jump from last year when it sat in third place, behind both TikTok and Netflix. of all U.S.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

Hootsuite

JUNE 15, 2023

Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. canadaswonderland Now hiring for the 2023 season!

Social Media Marketing 122

Social Media Marketing Fashion Health Millennials 122

Hootsuite

DECEMBER 8, 2022

A social media benchmark is an average result that serves as a standard by which other businesses in the same industry or category can be measured or judged. The benchmark is essentially the norm for social media marketing success. 2023 social media benchmarks by industry. Try it free today.

Real Estate 137

Real Estate Entertainment Retail Analytics 137

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop. Try it free today.

Social Media Marketing 128

Social Media Marketing Communications Entertainment Analytics 128

Hootsuite

APRIL 17, 2023

All social media marketers share an important goal — to get our content seen by as many people as possible. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.

Analytics 145

Analytics Social Media Marketing Place Branding 145

Hootsuite

MAY 16, 2023

janellewinn @geico is the WORST PLACE TO INSURE YOUR CARS. One thing about me, if I’m already late I’m going to Starbucks — C Sweet (@csweetnsour) April 18, 2023 Remember to track common misspellings. Need social media monitoring tools to find these brand conversations? Plus, you’ll have a plan to address it.

Management 130

Management Shoppers User-Generated Place 130

Hubspot Marketing

OCTOBER 18, 2024

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. Sponsorships and cross-marketing. Work with industry groups or local partners to cross-market your event to similar audiences. This can be free (the best!) Agencies and consultants.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hootsuite

APRIL 19, 2023

Social media is a great way to get your message out onto the sweet, sweet worldwide web, but if you’re looking for a more intimate connection with your fans and followers — and a way to offer best-in-class social media customer service — it’s time to get acquainted with the most popular messaging apps. So discrete!

Gen Z 126

Gen Z Social Media Marketing Place Shoppers 126

Hootsuite

DECEMBER 1, 2022

Check out our blog post on how to set goals for social media marketing. It’s just not the place people go when they’re looking for the latest trending items to buy. Resharing content in which you’re tagged can be a good place to start. For B2C companies, LinkedIn might serve primarily as a recruiting platform.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023.

Gen Z 115

Gen Z Fashion Entertainment Marketing 115

Hootsuite

FEBRUARY 27, 2023

LinkedIn is more than just a place to go when you’re looking for work. It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. But if you want your company to make more of a splash, you need to up your LinkedIn SEO game.

SEO 136

SEO Social Media Marketing Communications Management 136

Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. However, with tighter budgets and lower head counts, brands have to figure out how to make the most out of every marketing resource they have available. In some industries, the number doubled or even quadrupled.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Hootsuite

MAY 11, 2023

Knowing the average social media manager salary can help you determine if this is the right job for you. Social marketers are highly sought after in today’s digital age, and social media marketing salaries vary depending on experience, location, and industry. Download them now.

Management 112

Management Social Media Marketing Entertainment Marketing Plan 112

Hootsuite

FEBRUARY 6, 2023

Content moderation is a critical part of any brand’s social media strategy. In a world of bots, trolls, and scams, social media moderation ensures your brand’s social channels – and their comments sections – are safe, friendly, and pleasant places to be. Stay on top of things, grow, and beat the competition.

Pharmaceutical 142

Pharmaceutical User-Generated Energy Management 142

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. The film's marketing made just as much of a splash as the film itself, and Semrush used this design to share various performance stats from its strategy. Why is this great digital content?

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109