Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. This means roughly  37 percent  of the world’s population are Facebook users.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Jeff Bullas

JANUARY 9, 2023

billion monthly active users ; to accomplish this in a one-year time frame is no easy feat. That just goes to show how popular TikTok is among users and how much cultural importance social media holds over the world. UseViral has built a network of users that work to provide you with real TikTok likes.

User-Generated 292

User-Generated Entertainment Promotion Place 292

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. However, sales generated through Sponsored Product ads performed better, increasing by 11% year-over-year for the quarter, resulting in improved return on investment for advertisers.

Advertisers 117

Advertisers Advertising Retail eCommerce 117

Jeff Bullas

FEBRUARY 27, 2023

If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers. Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. But how do you find these followers?

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

User-Generated 117

User-Generated Advertising Advertisers Marketing 117

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 109

Transform User-Generated B2C Management 109

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 6.

Gen Z 109

Gen Z Social Media Marketing Millennials User-Generated 109

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketing 130

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 123

Gen Z Branding Millennials Entertainment 123

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. That's where the Instagram stats comes in.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited.

Gen Z 115

Gen Z Fashion Entertainment Marketing 115

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. of users were male and 42.8%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

APRIL 10, 2023

adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it? We asked 600+ U.S.

Gen Z 144

Gen Z Millennials User-Generated Branding 144

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Design choices to engage the 2023 reader. Alternative metrics to open rates in a post-Apple MPP world. AMP for email. Technology consolidation.

Market Trends 136

Market Trends Email Marketing CMO Marketing 136

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). What takes first place? users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. of users identifying as male, and 45.7%

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

NOVEMBER 4, 2024

According to Sprout Social’s 2024 Social Media Content Strategy Report , social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. In some industries, the number doubled or even quadrupled.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. No longer confined to short keyword phrases, users can now express complex, nuanced queries that more accurately reflect their true intentions.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Sprout Social

SEPTEMBER 10, 2024

With social becoming a key place for customers to sound off, care teams need tools to help them scale and meet customers’ high expectations. Erica Bufford Social Listening and Reporting, Tesco Last (but far from least), our Generate by AI Assist functionality will soon be in beta. Reclaim control of your calendar Social moves fast.

Social Media Marketing 122

Social Media Marketing User-Generated Education Customer 122

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Reddit received over 2.1

Marketing 97

Marketing Marketers Promotion User-Generated 97

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks.

Real Estate 144

Real Estate Food Entertainment Analytics 144

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences. What are the benefits of advertising on Facebook?

Advertising 112

Advertising Advertisers User-Generated Management 112

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 77

Branding Gen Z Pharmaceutical Health 77

Sprout Social

APRIL 21, 2025

Dr. Martens partnered with singer Cariss Auburn on the #TeamUpOnTheTrack campaign to source user-generated content featuring fans in the brands iconic boots. It lets users get advice from each other and join even more specific groups within the niche makeup space. The UGC was used as new visuals for Auburns song Daydream.

Branding 95

Branding Finance Fashion Health 95

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. The great content, steered by SEO, means theyre featured in four places right at the top of Google. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO 130

SEO Gen Z Finance Transform 130

Exposure Ninja

APRIL 28, 2025

The search landscape is evolving dramatically with generative AI platforms like ChatGPT rapidly gaining traction. For the first time, Google has experienced a drop in UK users 1.8 For the first time, Google has experienced a drop in UK users 1.8 Is optimising for generative AI different from traditional SEO? The results?

User-Generated 52

User-Generated SEO Entertainment Health 52

Marketing Insider Group

JUNE 5, 2023

Now that robots are answering users’ burning questions, we need to cover all of our bases – and that means prioritizing social media SEO. In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform. But that’s not all.

SEO 143

SEO User-Generated Education Communications 143

Hootsuite

MAY 16, 2023

janellewinn @geico is the WORST PLACE TO INSURE YOUR CARS. One thing about me, if I’m already late I’m going to Starbucks — C Sweet (@csweetnsour) April 18, 2023 Remember to track common misspellings. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial.

Management 129

Management Shoppers User-Generated Place 129

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. You will soon be confronted with the existential question of how to live when you can be in two places simultaneously. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet.

Market Trends 135

Market Trends Law Transform Entertainment 135

Buffer Marketing

DECEMBER 20, 2023

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free.  

User-Generated 123

User-Generated Place Management Analytics 123

Backlinko

APRIL 7, 2025

According to Google, helpful content does the following: Provides trustworthy information backed by genuine expertise Delivers substantial value compared to competing results Demonstrates firsthand experience with the topic Creates a satisfying user experience Serves a purpose beyond just ranking in search Google uses a site-wide classifier.

User-Generated 95

User-Generated Health SEO Finance 95

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Martech

OCTOBER 3, 2023

In addition, Adobe made user interface updates and refreshed the Resource Library of program templates. Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. They introduce users to solid program architecture and powerful features such as tokenization. Why we care. Get MarTech!

User-Generated 120

User-Generated Shipping Place Analytics 120