Rock Content

APRIL 20, 2023

While IKEA promotes its products as green, affordable, and convenient, how does it sell specific products, such as its crib sets or beds? While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. SEOs, marketers, and PR professionals can also identify valuable link-building opportunities using DA's link quality assessment. What was once a sci-fi fantasy is now a staple in day-to-day business operations.

Branding 130

Branding Transform User-Generated SEO 130

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. This aims to promote brand awareness and increase sales.

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Search Engine Land

MAY 22, 2023

They only charge for link placements that meet agreed-upon expectations, offer domains and pages for approval (clients have the flexibility to select the pages that are most suitable for the project they are promoting), and do not require prepayment. BlueTree BlueTree specializes in digital PR for SaaS and technology companies.

Real Estate 81

Real Estate Finance Price PR 81

Hubspot Marketing

JANUARY 19, 2024

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? Try it free today.

Law 106

Law Social Media Marketing Entertainment Gen Z 106

Sprout Social

FEBRUARY 20, 2025

Its imperative to empower meaningful collaboration between teams and external stakeholders by clarifying roles and responsibilities, and using the right processes and tools to reduce manual tasks, promote visibility and unearth meaningful data and insights upon which you can take action.

Influencer Marketing 81

Influencer Marketing Transform Marketing Marketers 81

Martech

DECEMBER 19, 2023

Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. It is difficult to imagine a scenario where this doesn’t become a PR disaster. Leading U.S. Early response. ” Why we care.

PR 115

PR Advertising Advertisers Price 115

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Source Through its social listening features, you can moderate and engage with real-time conversations happening on both owned and earned channels such as brand campaigns, PR mentions, and social media posts.

Price 97

Price Social Media Marketing eCommerce CRM 97

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. unique users in the UK.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. But in 2023, cold outreach success rates are exceptionally low at 1-3%. Promote the content through social, email, paid and direct traffic Repeat The content-driven approach is much more passive and offers less control. The old playbook is done.

PR 122

PR SEO User-Generated CMO 122

Sprout Social

SEPTEMBER 18, 2023

According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Content Marketing Institute

AUGUST 31, 2023

AI helps me promote our content in more ways and in less time than I thought possible. Kristyn Wilson, executive vice president of digital PR and communication, Adept Don’t: Publish raw AI output Generative AI is great at solving for the blank page or repurposing one form of content to another as a draft.

Content Marketing 135

Content Marketing PR Law CMO 135

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. From there, you can plan your product listings and promotion strategy based on consumer interest. For questions about the data, please contact pr@sproutsocial.com. The top 0.5%

Branding 145

Branding eCommerce Retail PR 145

Sprout Social

FEBRUARY 23, 2023

This advice isn’t limited to promotional efforts, either. It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years. Communications and social media are a match made in heaven.

Communications 135

Communications Branding Health Thought Leadership 135

Search Engine Land

JUNE 21, 2024

In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Content-based link building is a strategy used in SEO to acquire backlinks by creating and promoting high-quality content. Digital PR Create newsworthy content like original research, surveys or industry reports.

PR 93

PR Whitepaper User-Generated Entertainment 93

SmartBrief - Marketing

DECEMBER 19, 2023

Her indecent hair and contorted facial expressions disturbed viewers while she promoted YSL beauty products during her livestream. billion in 2021 and will surge to $673 billion by the end of 2023, representing a 115.8% 31 during the pre-sale for 2023 Single’s Day, as reported by Tmall.

Branding 103

Branding eCommerce Retail Price 103

SocialPilot

FEBRUARY 11, 2025

PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. Viral Example An excellent example is Ryanair s use of funny trends to promote its brand. The brand collaborated with influencers of various body types to promote inclusivity and self-love, crafting relatable content.

User-Generated 67

User-Generated Entertainment Transform Branding 67

Sprout Social

FEBRUARY 19, 2024

For instance, intelligent automation can be used in multi-step email campaigns, like a promotional campaign where each step can be automated based on the recipient’s behavior. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketing 137

Sprout Social

AUGUST 30, 2023

Brand advocacy leads to some of the most authentic promotion you can ask for. Don’t think of it as ‘promoting content.’ According to The State of Social Media 2023 report , 43% of business leaders say that social data and insights currently inform their lead generation strategy.

Branding 141

Branding Copywriting PR Promotion 141

Buffer Marketing

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We created a folder of marketing assets (like graphics and social media post copy) to make it easy for others to promote the nominations form, and did the same when announcing the honorees to help people celebrate them.

Gen Z 110

Gen Z Branding PR Marketing 110

Sprout Social

DECEMBER 7, 2023

In February 2023 TikTok announced a new monetization method, the TikTok Creativity Program with improved payouts for popular creators. In November 2023 TikTok announced the Creator Fund would be replaced by the Creativity Program in some key markets. Sometimes, only a few dollars for hundreds of thousands of views.

PR 113

PR Fashion Influencer Marketing Branding 113

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement).

Key Performance Indicator 123

Key Performance Indicator PR Social Media Marketing Management 123

Search Engine Land

FEBRUARY 16, 2023

Fast forward to 2023, we still don’t have proper jetpacks, flying cars or hoverboards, but modern SEO is a far cry from 20 years ago. We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice.

SEO 94

SEO PR Key Performance Indicator Communications 94

Hootsuite

JUNE 22, 2023

Here are our top oral health health tips: [link] pic.twitter.com/PzhyGFr5Gc — Vancouver Coastal Health (@VCHhealthcare) April 6, 2023 Information vetting Inaccurate or misleading health information can have a variety of harmful effects on healthcare organizations, from undermining public trust to causing direct harm to patient health.

Health 114

Health Law Communications Finance 114

Sprout Social

OCTOBER 4, 2022

In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Employee advocacy is when a person who works for a company promotes the brand or company on social media (think: posting news about the business or a selfie with company swag). Request a demo.

Branding 109

Branding Thought Leadership PR Promotion 109

AWeber

FEBRUARY 13, 2024

The videos don’t promote its product, but they do appeal to its audience and generate consistently high engagement. I started consistently publishing short posts on LinkedIn in early 2023. I posted 230+ pieces of content in 2023 alone, seen more than 750k times, and brought more than 7k new and relevant followers.

Non-Profit 102

Non-Profit User-Generated Entertainment Promotion 102

Search Engine Land

AUGUST 23, 2023

Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers. Search engines, especially Google, are in a constant state of evolution.

PR 86

PR User-Generated Customer Journey Marketing Plan 86

Search Engine Land

MAY 3, 2023

Still, digital PR, competitor link building and roundup articles for local businesses can secure links for the local market. Because this modification to the unlinked brand mentions strategy includes many more keywords, almost every website affiliate website, ecommerce selling brands, CPG, Saas, and startups using PR, to name a few.

eCommerce 105

eCommerce PR Affiliate Marketing SEO 105

Search Engine Land

JUNE 27, 2023

So, it should survive the advent of SGE in 2023. Fishkin adds, “For those investing in pro-active social media marketing, we recommend using unique URLs to track activity to social promotions.” Plus, creating at least a dotted line reporting structure with the digital PR team makes sense. So, SEO is still alive.

SEO 84

SEO Social Media Marketing User-Generated PR 84

Litmus

NOVEMBER 27, 2023

So keep your content on-brand, avoid being overly promotional, and give people a good reason to engage. In December 2023, the tech giant will start deleting accounts that have been inactive for more than two years. While this measure only applies to personal Google accounts, it will affect all Google Workspace apps, including Gmail.

PR 104

PR Email Marketing Communications Management 104

Marketing Insider Group

FEBRUARY 5, 2024

Wyzowl) In 2023, online videos accounted for 82.5% Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. billion emails were sent and received per day in 2023, projected to reach 408.2 trillion in sales in 2023. of retail purchases are expected to take place online in 2023.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

JULY 17, 2023

It can include representatives from teams such as social, PR, employer brand, HR, R&D and more. More than 90% of business leaders agree their company’s success depends on how successfully it can use social data to inform business strategy, according to The 2023 State of Social Media report.

Key Performance Indicator 98

Key Performance Indicator CRM PR B2C 98

Sprout Social

DECEMBER 20, 2023

According to a Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, over half of marketers are using dedicated influencer marketing platforms to help offset their primary challenge of finding the right influencer for their campaigns. It promotes itself as easier to use and cheaper than Zendesk. Source: BuzzSumo) 8.

Branding 136

Branding Price Influencer Marketing Transform 136

Search Engine Land

DECEMBER 16, 2022

With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. Wants to know how well it converts and the role it plays (assists) alongside other marketing channels such as demand generation, event strategy, industry influencers, social, and PR.

Communications 84

Communications SEO CMO PR 84

Exposure Ninja

JUNE 23, 2022

b i llion in 2023. Google provides a free course on how to promote a business using online advertising , which consists of five modules with video tutorials that help you create a successful advertising and marketing strategy comprising email marketing, video and display ads. Free Content Marketing / Digital PR Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

SmartBrief - Marketing

DECEMBER 19, 2023

Her indecent hair and contorted facial expressions disturbed viewers while she promoted YSL beauty products during her livestream. billion in 2021 and will surge to $673 billion by the end of 2023, representing a 115.8% 31 during the pre-sale for 2023 Single’s Day, as reported by Tmall.

Branding 52

Branding eCommerce Retail Price 52