Hootsuite

SEPTEMBER 6, 2023

Stating the company’s social media audience and goals—and why this particular kind of content caters to them—is key. Content creation should start with a goal in mind, and a specific social media marketing strategy lays that all out for you. What process do you use to determine and track social media goals?

Management 126

Management Social Media Marketing Communications Analytics 126

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law 106

Law Social Media Marketing Entertainment Gen Z 106

Calvyn Lee Blog

JANUARY 28, 2023

While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2 Haven’t thought about accessibility in marketing yet?

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

SEPTEMBER 18, 2023

Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Price 97

Price Social Media Marketing eCommerce CRM 97

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. percent by year-end and 26.4

PR 122

PR Social Media Marketing Management Education 122

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Hootsuite

JUNE 14, 2023

^ML [link] — BMO (@BMO) June 14, 2023 If you want to know the general tone of all conversations that mention your business, you can tap into customer emotions and opinions using a social sentiment analysis. This can help you preempt any potential issues and take steps to redress them before they turn into a PR nightmare.

PR 106

PR Law Advertising Advertisers 106

Buffer Marketing

JULY 24, 2023

@ayomitok #greenscreen Thank you to @businessinsider for this feature on how I landed my first paid brand deal with only 2000 followers - always great to chat with the BI team and grateful for the support from my TikTok community #PR #businessinsider #firstbranddeal #paidbranddeals #shootyourshotseason #microinfluencertiktok #creatorfounder ♬ (..)

Transform 98

Transform PR Analytics SEO 98

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. And yet, social advocacy examples continue to be the exception.

Key Performance Indicator 124

Key Performance Indicator PR Social Media Marketing Management 124

Search Engine Land

JUNE 27, 2023

So, it should survive the advent of SGE in 2023. But SEO should become part of a Venn diagram that includes the closely adjacent disciplines of content marketing and social media marketing to maintain or improve search rankings, drive website traffic, and generate conversions.

SEO 84

SEO Social Media Marketing User-Generated PR 84

Hootsuite

JUNE 22, 2023

Here are our top oral health health tips: [link] pic.twitter.com/PzhyGFr5Gc — Vancouver Coastal Health (@VCHhealthcare) April 6, 2023 Information vetting Inaccurate or misleading health information can have a variety of harmful effects on healthcare organizations, from undermining public trust to causing direct harm to patient health.

Health 114

Health Law Communications Finance 114

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 137

Branding Price Influencer Marketing Transform 137

Hootsuite

JULY 17, 2023

This is a tool to help you streamline the process of monitoring and answering DMs, comments, public posts, and mentions (and make sure that your team never accidentally leaves an important message on read, risking escalation into a public PR crisis ). Get Started Do it better with Hootsuite , the all-in-one social media tool.

PR 97

PR Health Management Social Media Marketing 97

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Hubspot) 90% of marketers credit video with aiding in lead generation. Wyzowl) In 2023, online videos accounted for 82.5% Ecommerce market will reach over $1.1

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

OCTOBER 4, 2022

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023.

Branding 110

Branding Thought Leadership PR Promotion 110

Buffer Marketing

JANUARY 22, 2024

Rachel Karten , who writes the Link in Bio newsletter , observes a shift towards private communities as a response to the unpredictability of social algorithms and the desire for deeper connections.  The decline in organic reach on public channels and the rise of "dark social" channels are key drivers of this trend.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

Rachel Karten , who writes the Link in Bio newsletter , observes a shift towards private communities as a response to the unpredictability of social algorithms and the desire for deeper connections.  The decline in organic reach on public channels and the rise of "dark social" channels are key drivers of this trend.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Gen Z 110

Gen Z Branding PR Marketers 110

Exposure Ninja

JUNE 23, 2022

Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. The number of global social media users is expected to reach almost 3.43 b i llion in 2023. Do I Need to Learn about Digital Marketing? Free Content Marketing / Digital PR Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. percent by year-end and 26.4

PR 52

PR Social Media Marketing Management Education 52

Neil Patel

APRIL 5, 2023

Additionally, it’s a simple way for businesses to monitor their mentions on social and track competitors. Below is my search for SEO in 2023: As you can see, my initial search shows some news pieces and competitor articles and gives me a few ideas for blog topics. To sign up, enter your chosen term and click ‘create alert.’

SEO 133

SEO Price Analytics User-Generated 133

SocialPilot

MAY 30, 2024

Social media is an ever-evolving world, and so should your brand’s social media marketing strategy. To support you in making a strong strategy, here’s a blog about the refined and evolved social media best practices. How to keep up with social media algorithm changes?

Branding 69

Branding Social Media Marketing User-Generated Analytics 69

Spiralytics

NOVEMBER 20, 2023

To say that influencer marketing in the Philippines is a big deal is an understatement. With this fact in mind, it becomes increasingly vital for local brands and marketers to comprehend the nuances of social media marketing in the Philippines and how they can leverage this to navigate influencer marketing.

Influencer Marketing 52

Influencer Marketing PR Social Media Marketing Marketers 52

Buffer Marketing

JULY 11, 2023

I continued to perform outreach, asking for collaborations, guest posts, and built relationships with company founders and marketing leads. I also start digital PR on platforms like HARO (Help a Reporter Out), Help a B2B Writer and Terkel to build more brand authority. This started in March 2023.

Affiliate Marketing 81

Affiliate Marketing Finance PR SEO 81

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 144

Gen Z User-Generated Fashion Copywriting 144

Martech

APRIL 18, 2024

That’s why Google added the Business Objectives collection to GA4 in June 2023. For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days.

Whitepaper 117

Whitepaper Analytics User-Generated Key Performance Indicator 117

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Looking for B2B marketing strategies ?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. 16 engagement post ideas for 2023 Facebook isn’t dead. Quickly address potential customer service issues or PR crises. Almost 3 billion users — 36.7% What’s that?

Gen Z 133

Gen Z User-Generated Transform Education 133

Search Engine Land

APRIL 17, 2024

That’s why Google added the Business Objectives collection to GA4 in June 2023. For example, if you scroll down the Google Merchandise Store data in GA4, then you’ll see the “referral” channel, which is an innovative way to measure digital PR, delivered 5,987 users, 12,260 key events and $10,210 in revenue over the last 90 days.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Hootsuite

JUNE 29, 2023

Well, you probably need to brush up on your social SEO.) But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Here’s how.

Management 137

Management Branding Shoppers User-Generated 137

Buffer Marketing

AUGUST 1, 2023

If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales. If they think you’re trying to take advantage of a trend for a PR win or cash grab, the product won’t have a true impact. 0:00 / 1× Consumers are savvy.

Product 98

Product PR Retail Influencer Marketing 98

Buffer Marketing

AUGUST 1, 2023

If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales. If they think you’re trying to take advantage of a trend for a PR win or cash grab, the product won’t have a true impact. 0:00 / 1× Consumers are savvy.

Product 52

Product PR Retail Influencer Marketing 52

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Backlinko

JULY 2, 2024

BrightonSEO Date: October 3-4, 2024 Location: Brighton, UK Price: Early bird rate from £200; free ticket also available BrightonSEO is a search marketing conference that brings together industry experts to share their knowledge and insights through focused 20-minute talks. Likely during coffee and lunch breaks.

SEO 105

SEO Gen Z Price Education 105