Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. It generates options and tweaks them based on your feedback; voila, you've got custom content in a fraction of the time. ChatSpot, for example, integrates with our CRM to generate instant progress reports.

Branding 130

Branding Transform User-Generated SEO 130

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Between September 2020 and May 2021, Televerde saw a significant increase in website users (28%), new users (23%), and total sessions (42%). We are content marketing experts, after all.

Content Marketing 111

Content Marketing Real Estate User-Generated Marketing 111

Exposure Ninja

MARCH 19, 2025

AI Overviews These are AI-generated summaries that appear directly on search engine results pages, providing immediate answers without requiring users to click through to websites. Generative Chatbots Tools like ChatGPT , Claude , Perplexity , and Google Gemini are fundamentally changing information retrieval.

SEO 52

SEO User-Generated PR Branding 52

Hubspot Marketing

DECEMBER 13, 2023

In his article " Dawn of the Inbound Marketing Agency ," Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. Most inbound strategies fall under three main categories: attract, engage, and delight.

Inbound Marketing 103

Inbound Marketing PR Manufacturing Marketing 103

Hootsuite

MAY 15, 2023

Using social listening to proactively address potential PR crises and conduct competitive research. Stating clear expectations is the best way to avoid potential PR disasters, and for your franchisees to feel confident about what they’re posting. People rank customer reviews, and other user-generated content, as 2.4X

Social Media Marketing 108

Social Media Marketing PR Marketing Marketers 108

Hootsuite

SEPTEMBER 6, 2023

When answering this one, be sure to point to the strengths of the platform when it comes to business: for example, “I like Instagram because of all the opportunities for user-generated content ” or “I like Linkedin because it makes it easy to connect with other recruiters.” Why do you want to work for our company?

Management 125

Management Social Media Marketing Communications Analytics 125

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content.

PR 110

PR User-Generated Influencer Marketing Analytics 110

Search Engine Land

OCTOBER 11, 2023

While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. If users are prompted to create an AI overview, a certain portion will follow through and create one. This article highlights: Theories about SGE’s traffic impact. What we know so far.

SEO 132

SEO Real Estate User-Generated eCommerce 132

Kevin Indig

APRIL 19, 2023

Fast forward to today, the impact of backlinks on SEO has made space for content and user experience, but it’s still one of the most important factors in some verticals. Google’s PR campaign against link building has been incredibly effective. But in 2023, cold outreach success rates are exceptionally low at 1-3%.

PR 122

PR SEO User-Generated CMO 122

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads?

Law 103

Law Social Media Marketing Entertainment Gen Z 103

SocialPilot

FEBRUARY 11, 2025

PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. Engage User Stories : Highlight testimonials or personal experiences from your community to build deeper emotional ties. Actionable Insights: Know the Platform’s Purpose : Understand why users come to a platform (e.g.,

User-Generated 69

User-Generated Entertainment Transform Branding 69

Search Engine Land

JUNE 12, 2024

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” Google Trends shows a 41% decrease in brand search volume for “SparkToro” in 2024 from 2023. ” It has been seen by over 250,000 people since being released.

SEO 98

SEO Marketing Strategy PR Price 98

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Hubspot Marketing

JANUARY 19, 2024

For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase. However, not every creator crafts content to promote a brand or generate income. In the video below, she reviews products sent from Makeup by Mario.

Gen Z 136

Gen Z Influencer Marketing PR Promotion 136

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Machine learning quietly showed up in mainstream software over the last decade.

Energy 140

Energy User-Generated PR Shipping 140

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Social commerce user experiences are not one in the same. For questions about the data, please contact pr@sproutsocial.com. did TikTok really make me buy it?). The top 0.5%

Branding 145

Branding eCommerce Retail PR 145

Sprout Social

FEBRUARY 19, 2024

This is a crucial advantage, considering 44% of business leaders think sentiment analysis is critical in understanding consumer behavior and are already using it to guide their strategies, according to our 2023 State of Social Media Report. This personalization enriches the quality of the interaction and makes you more memorable to the user.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketing 137

Search Engine Land

MAY 7, 2024

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Generated over 210,000 clicks per month by generating both brand and non-brand organic traffic.

eCommerce 83

eCommerce PR Real Estate SEO 83

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Source Through its social listening features, you can moderate and engage with real-time conversations happening on both owned and earned channels such as brand campaigns, PR mentions, and social media posts. Pricing: Bit.ly

Price 92

Price Social Media Marketing eCommerce CRM 92

Search Engine Land

JUNE 21, 2024

In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Digital PR Create newsworthy content like original research, surveys or industry reports. The web is awash with AI-generated content, making it tough to cut through the noise and earn those prized high-quality backlinks.

PR 93

PR Whitepaper User-Generated Entertainment 93

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SmartBrief - Marketing

DECEMBER 19, 2023

billion in 2021 and will surge to $673 billion by the end of 2023, representing a 115.8% Alibaba reports a 20% increase in the number of users scanning Taobao during the nighttime compared to the daytime, and they’re spending the most time on livestreams and short videos. The livestreaming ecommerce market in China reached about $311.8

Branding 103

Branding eCommerce Retail Price 103

Search Engine Land

MARCH 19, 2024

Google’s mission is to guide its users to trustworthy solutions. This is a continuation of the Killer Whale update from July 2023 (see “ Inside Google’s massive 2023 E-E-A-T Knowledge Graph update “), where Google clearly focused on identifying person entities in the context of E-E-A-T. Good question.

PR 103

PR User-Generated SEO Digital Marketing 103

Search Engine Land

APRIL 15, 2024

Social media Instagram, X, TikTok, Pinterest and Facebook are hotbeds for brand mentions, with users frequently discussing brands in posts, comments and stories. Digital PR remains a fantastic way to achieve coverage within these online publications. Previously, the elusive “follow” link was the goal. This remains relevant today.

Branding 99

Branding Manufacturing Real Estate PR 99

Hubspot Marketing

APRIL 9, 2024

In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 102

Advertising Advertisers PR Millennials 102

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. This includes users who: Conducted item searches. Form_submit : When the user submits a form.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hubspot Marketing

OCTOBER 17, 2023

More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales. In fact, Google Trends shows that the global search interest for “affiliate marketing” has rapidly increased since 2020 — even reaching peak popularity in July 2023.

Affiliate Marketing 131

Affiliate Marketing Market Trends B2C Transform 131

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. These types of providers often work with a large volume of clients to generate more revenue and stay profitable. Service Providers That Can’t Prove Their Results Avoid SEO service providers that can’t prove the results they’ve generated for their clients.

SEO 117

SEO eCommerce PR Non-Profit 117

Search Engine Land

JANUARY 18, 2024

I like to make sure we have at least 2-3 tests going in each platform at a time, not to test for testing’s sake but to find new ways to engage with high-value users. Bonus tip : There will be a ton of AI noise and increasing amounts of AI-generated creative in 2024. Business email address Subscribe Processing. See terms.

PR 106

PR User-Generated Advertising Advertisers 106

Search Engine Land

AUGUST 23, 2023

Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers. Google believes that valuable content is user-centric.

PR 86

PR User-Generated Customer Journey Marketing Plan 86

Exposure Ninja

FEBRUARY 6, 2023

Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. In exchange for a piece of valuable content, like an e-book or guide, the user provides you with their email address.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

AWeber

FEBRUARY 13, 2024

Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness. The videos don’t promote its product, but they do appeal to its audience and generate consistently high engagement. I started consistently publishing short posts on LinkedIn in early 2023.

Non-Profit 102

Non-Profit User-Generated Entertainment Promotion 102

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. 3 social media data collection methods 6 social media data collection tools What is social media data?

Analytics 145

Analytics CMO Transform PR 145

Buffer Marketing

JANUARY 22, 2024

The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.  This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.  This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Hubspot Marketing

FEBRUARY 15, 2024

Tools like generative AI have made it easy for them to mimic the branding, tone, and even the writing style of legit companies. For example, here’s an email that Phan Sy Cuong , PR specialist at Awesome Motive, the parent brand of WPBeginner , received. Scammers have become quite smart.

Communications 140

Communications Finance PR User-Generated 140

Hubspot Marketing

JULY 11, 2023

This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. Google’s embrace of experience dovetails nicely with its existing guidelines and approach to providing users with extra details to answer their questions more accurately. It’s 2023, after all.

Branding 97

Branding User-Generated Thought Leadership PR 97