Martech

JULY 12, 2023

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.

Price 98

Price CRM Analytics Customer 98

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

Product 112

Product Shipping Finance Price 112

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing? Therein lies the problem with regular marketing.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. That’s just not what we do.” billion in lost ad revenue.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. Better evaluate your sales team’s productivity and sales process performance using the new sales velocity report (beta), which shows an overview of key metrics, including conversion rates, the number of new leads and the time to close. Get MarTech!

User-Generated 134

User-Generated Shipping Education CRM 134

Sprout Social

DECEMBER 21, 2023

What made you choose one product over another? The price point? So it pays for your brand and products to stand out against the competition. This is where a competitive analysis for your products comes in. What is a competitive product analysis? How does a product competitive analysis help businesses?

Product 117

Product Price Target Market Food 117

Hubspot Marketing

SEPTEMBER 25, 2023

Content Assistant) Command CRM-related tasks (ChatSpot) Request auto-generated information related to your CRM (ChatSpot) Price: HubSpot AI features, in Public Beta and Alpha, are free with additional features available to premium customers. enables people to interact with your products using voice and text. Learn more or sign up here.

Transform 130

Transform Price User-Generated CRM 130

Hubspot Marketing

JUNE 19, 2023

Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. Prices for Pictory start at $19 per month. Prices for Synthesia start at $22.50/month. For longer use, prices start at $48 per month. Prices for Deepbrain start at $30 per month.

User-Generated 144

User-Generated Price Branding Communications 144

Hubspot Marketing

MARCH 13, 2023

Platforms: Messenger Functions: Customer Support Price: Free Language: Spanish Image source 2. Platforms: Messenger Functions: HR Price: Free Language: English Image source 3. Platforms: Messenger, Slack, Kik, Web Functions: Analytics Price: Paid Language: English Image source 4. Dashbot.io The Dashbot.io

Price 136

Price Marketing Marketers Analytics 136

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Anyone can now create beautiful images, videos, articles, 3D worlds, 3D products and more within seconds. They are creating libraries of 3D products for brands such as New Balance, Adidas, Vans, Gucci and many others.

Market Trends 138

Market Trends Law Transform User-Generated 138

Hubspot Marketing

JANUARY 2, 2023

This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation , and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023. Candidates well-versed in your product, systems, and processes may already be sitting on ideas to innovate and improve your business.

Gen Z 131

Gen Z Law Marketing Marketers 131

Hootsuite

MAY 25, 2023

And we’re not just saying that because our editor is going to read this… Price: Free trial! This AI tool can help you create product photos with sleek backgrounds in a few different themes. Source: Magic Studio Price: Free with limitations. Source: Wordtune Price: Free, paid subscriptions start at $9.99 Stockimg.ai

Price 129

Price eCommerce User-Generated Advertisers 129

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Shipping Real Estate 105

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Offer new products and services.

Retail 119

Retail Shipping eCommerce Law 119

Hootsuite

MARCH 15, 2023

Read on for a breakdown of the best Facebook analytics tools available in 2023. #1 10 Facebook analytics tools for 2023 We get it: there are so many Facebook analytics tools available it can feel a little overwhelming. Price: Try it for free for 30 days. Pricing starts at $99 per month. Price: 14-day free trial.

Analytics 109

Analytics Price Place Management 109

Hubspot Marketing

MAY 9, 2023

Join the waitlist for HubSpot's content assistant today This content assistant tool natively integrates with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blogs, emails, and more. Now let's get into the different prompts you can use for your marketing strategy.

Whitepaper 138

Whitepaper Transform Promotion Marketers 138

Marketing Insider Group

JANUARY 11, 2023

Here’s our expert opinion on which B2B marketing trends your company should explore in 2023. Make the most of your marketing efforts and positively impact the growth of your business by focusing on the most important B2B marketing trends in 2023. Here’s 7 B2B marketing trends we’re expecting to see in 2023. Key Takeaways.

Market Trends 118

Market Trends Marketing Marketers Content Marketing 118

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Market Trends 126

Market Trends Whitepaper Entertainment Finance 126

Hootsuite

NOVEMBER 17, 2022

Of course, it goes without saying that you need to own the intellectual property rights and copyright for whatever you want to sell, just like any other digital or physical product. Description: Just like a product description on an ecommerce site. Whether you’re going to pay full price or make an offer, you need currency to buy it.

Non-Profit 130

Non-Profit Real Estate Price eCommerce 130

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

eCommerce 101

eCommerce Advertisers Advertising B2C 101

Martech

MAY 19, 2023

To make it easier to upsell and retain customers who need to make changes to their subscriptions, you can change products, prices, quantities and discounts without canceling and restarting the subscription. To allow customers to select which product they want to purchase within one form, you can include multiple payment links on forms.

Analytics 118

Analytics Price Management Customer 118

Sprout Social

MAY 15, 2023

You can learn about audience preferences and how they feel about specific products, campaigns or topics. The pricing for Brandwatch’s consumer intelligence solution is available on request. Meltwater is available in four different plans with pricing on request. The pricing for Exolyt starts at €199/mo.

Branding 123

Branding Price Analytics Place 123

AWeber

DECEMBER 21, 2022

Sell product bundles. You provided a ton of value to your audience this year — whether in your newsletters, on social media, through creating new products, or with educational resources like ebooks and videos. And loyal fans would love a reminder of your best tips and most popular products. Sell product bundles.

Customer loyalty 109

Customer loyalty Fashion Marketing Marketers 109

Hootsuite

JANUARY 9, 2023

Building brand awareness, boosting engagement, getting likes, marketing a new product, gaining followers and learning more about your followers are all common goals. Hint: a lottery includes any contest where participants are required to spend money to play, i.e., buy a product. Ensure you know what your goal is. With that in mind….

Logistics 29

Logistics Promotion Food Communications 29

Chief Martec

JANUARY 14, 2023

2023 is going to be a rough year for many martech firms. But they must do so while offering clear value to their customers, at a competitive price point, with at least some axis of meaningful differentiation. 2023 will not be the Year of the Metaverse. After all, that’s how production had always been done.

Non-Profit 136

Non-Profit Automobile New Technology User-Generated 136

Martech

JUNE 14, 2023

Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% Influencer Marketing Hub 2023) 71.2% Influencer Marketing Hub 2023) Marketers’ use of AI (from Influencer Marketing Hub 2023) 61.4%

Finance 140

Finance Price Influencer Marketing Marketing 140

Hootsuite

JUNE 12, 2023

to ‘what are the whitespace opportunities we could use and to improve our product positioning?’” Experience will give you the confidence to answer any client’s needs and price your services accordingly. Then, pick a price point that honors the value the project provides to your client’s business.”

Social Media Marketing 114

Social Media Marketing Price Copywriting Management 114

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Advertisers 126

Advertisers Advertising Retail eCommerce 126

Rock Content

APRIL 11, 2023

Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more. Whether you use content or copywriting, there are a few key techniques you can use to convert more leads in 2023.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 131

Retail User-Generated Price Product 131

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The consumer caution exhibited in 2022 and 2023 will continue through 2024. That compares with 4% in Q1 2023. They wanted the product fast and were willing to pay for it.

Shoppers 122

Shoppers Non-Profit Retail Shipping 122

Hootsuite

NOVEMBER 3, 2022

When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. So don’t rainbow-wash your June campaign, use BIPOC employees as embellishment to your content or claim a product is made sustainably when it’s really not. Put values first. Source: Statista.

Gen Z 120

Gen Z Millennials Entertainment Marketers 120

Hubspot Marketing

MAY 8, 2023

With these tools, you can monitor your campaigns, find ways to increase engagement, and offer products in real time. If you want help with production, you'll want to check out its studio feature. Open Influence's studio provides video production, pre-production, and post-production tools. Image source 3.

Influencer Marketing 140

Influencer Marketing Marketing Marketers CRM 140

Hootsuite

FEBRUARY 14, 2023

Have they collaborated on a line of products together? Can this influencer communicate a product’s or brand’s value with their audience without it feeling like a sales pitch? The top 10 influencers on Instagram So, who are the top 10 influencers on Instagram in 2023? Type of partnership. Communication.

Entertainment 118

Entertainment Fashion Influencer Marketing Energy 118

Customers.ai

MARCH 30, 2023

That’s why we’ve put together this list of Sales Prospecting Software for 2023. Ensure the pricing model aligns with your organization’s size and growth potential. Consider if the platform offers flexible pricing plans, allowing you to scale up or down depending on your needs. We don’t want you to get left in the dust!

CRM 98

CRM Price B2C User-Generated 98

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. This is a good thing.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137