Hootsuite

MAY 25, 2023

Who it’s for: Video creators, product marketers, educators, and content creators. Free 30-Day Trial The post The 15 Best AI Tools for Social Media in 2023 appeared first on Social Media Marketing & Management Dashboard. It has 120+ voices in 20+ languages, so you can tailor it to your needs. Source: Murf Price: Free!

Price 140

Price eCommerce User-Generated Advertising 140

Litmus

OCTOBER 25, 2023

Reese’s Book Club Edition #134 Angie Weyman (Product Marketing Manager, Litmus) says : Love when spooky season and books come together! We hope you enjoyed perusing our collection from October 2023. Learn more The post The Litmus Team’s Favorite Emails for October 2023 appeared first on Litmus.

Management 99

Management Product Marketing Customer Branding 99

Martech

MARCH 8, 2023

IWD 2023 is a great opportunity for businesses to reflect on the progress they have made with their diversity and inclusion initiatives, and how far they still have to go,” says Lauren Wetzel, chief operating officer of InfoSum, a data collaboration platform vendor. “The

Promotion 98

Promotion Management Product Marketing Branding 98

Customers.ai

NOVEMBER 20, 2023

Teala Beischer, Product Marketing Manager at Stamped Tip 23: Elevate Customer Reviews with Context Contextualized reviews enhance the customer experience. Whether it’s apparel, wellness, or any product, incorporate photo reviews. Convert Website Visitors into Real Contacts!

eCommerce 99

eCommerce Shoppers Promotion Partner Marketing 99

Hubspot Marketing

JANUARY 7, 2024

Product Marketing Product marketing is all about setting the tone for how, where, when, and why a company promotes its products and services. Product marketers are typically assigned to one product or product line. They act as chief advocate and strategist for that product.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Search Engine Land

AUGUST 21, 2024

This enables marketers to create training, how-to, and product marketing videos for global audiences. Get the newsletter search marketers rely on. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Business email address Sign me up!

Transform 103

Transform User-Generated Influencer Marketing Product 103

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 145

Entertainment Marketing Marketers User-Generated 145

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. Your product is already affordable, but this is an extra incentive.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Search Engine Land

OCTOBER 30, 2023

Pinterest’s third-quarter revenue jumped 11% to $763 million in Q3, 2023. Looking ahead: As the holiday season approaches, Pinterest has said that it is expecting growth of 11-13% in the final quarter of 2023. Get the daily newsletter search marketers rely on. ” Why we care. compared to the anticipated $1.59.

Advertising 103

Advertising Advertisers Search Marketers Product Marketing 103

Search Engine Land

SEPTEMBER 18, 2023

The two new offerings are currently in pilot with general roll out planned for October 2023. In addition, the tech giant has expanded into 58 new markets, meaning its ads are now served in 187 countries across the globe. ” “Market expansion has been a huge priority for us across our search and marketing offering.

Advertisers 128

Advertisers Advertising Marketing Marketers 128

Martech

OCTOBER 16, 2023

The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. The survey had 316 responses from marketing leaders at for-profit U.S. in the spring to 66.5

B2C 125

B2C CMO Marketing Marketers 125

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Have any big competitors made big moves in 2023? So, think widely when it comes to reviewing 2023 data. Get the daily newsletter search marketers rely on. Macro trends may have been tackled in the wider business strategy.

SEO 132

SEO PR Customer Journey Health 132

Welcome Software

APRIL 3, 2023

2023 is the year to get closer to customers. At Optimizely, our focus is on building commerce products and features that help you deploy personalized and unique buying experiences that engage shoppers, increase conversions, and deliver exceptional customer satisfaction.

Shoppers 40

Shoppers Management Product Place 40

Martech

JUNE 3, 2024

Comparing public SaaS company financial reports from 2023, vertical SaaS grew by 17%, while horizontal SaaS grew by 18% — virtually the same. However, vertical SaaS spent only 22% of its revenue on sales and marketing, compared to horizontal SaaS, which spent 41%. Ideally, your competition is weak in this category.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. COVID-19 has only sped up this marketing transformation.

Transform 123

Transform Analytics Customer Email Marketing 123

Hubspot Marketing

JANUARY 20, 2023

HubSpot research found that influencer marketing will continue to grow in 2023 , reaching its highest ROI thus far. Of marketers using influencer marketing, 89% will increase or maintain their investment next year. However, if your team has extra budget, consider investing in the tools needed to level up your production.

eBook 143

eBook CRM User-Generated Marketing 143

Search Engine Land

JULY 19, 2023

Product Marketing Manager and Automation Lead for Microsoft, told Search Engine Land: “Since Google launched their Performance Max product in 2021, we took our time to understand if there was a need across advertisers for this kind of product on our side. What has Microsoft said? Lauren Tallody, Sr.

Advertisers 93

Advertisers Advertising Product Search Marketers 93

Search Engine Land

SEPTEMBER 1, 2023

Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place. In today’s market, it takes a significant investment to see results. Done Editor 5 0 €65.00 €0.00

SEO 122

SEO eCommerce Management CRM 122

Animalz blog

OCTOBER 26, 2023

Three Types of Product-Led SEO Content Product-led SEO content helps readers solve their problems with SupportLogic’s product. The success of this content lane required product marketers from SupportLogic and content marketers from Animalz to work together.

Thought Leadership 119

Thought Leadership User-Generated SEO Product Marketing 119

Sprout Social

SEPTEMBER 26, 2023

Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. In fact, The State of Social Report 2023 shows 96% of leaders believe AI and machine learning (ML) capabilities can help them improve decision-making processes significantly. This legislation tasks the FTC with enforcement.

User-Generated 141

User-Generated Transform Marketing Marketers 141

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. The 2023 State of Social Media Report also reveals that 94% of business leaders use social media data and insights to build brand reputation and loyalty.

Influencer Marketing 134

Influencer Marketing Transform Marketing Marketers 134

Martech

JUNE 8, 2023

Later will come email content creation, rapid identity resolution, dynamic product descriptions and the ability to leverage third-party solution Typeface to create visual content within the cloud. Note that the release of the individual capabilities will be staggered, mostly planned for Q3 2023 or early 2024.

Customer Journey 110

Customer Journey User-Generated Shipping CMO 110

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai Writer can be used for a wide range of purposes, including content marketing, product marketing, and demand generation.

Price 134

Price User-Generated SEO Copywriting 134

Sprout Social

DECEMBER 6, 2023

It boosts engagement Our Q3 2023 Sprout Social Pulse Survey reveals a telling insight: half of all marketers (50%) consider elevated engagement rates on social platforms as the most valuable opportunity through influencer marketing. This campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Influencer Marketing 142

Influencer Marketing Branding B2C Marketing 142

Martech

MAY 2, 2023

Dig deeper: The state of intent data in 2023 and beyond As marketing leaders, if we are not working with other functional leaders to define and activate this effort, we are missing a vital ingredient in revenue generation. Creating customers and growing revenue is an always-on team sport.

Finance 117

Finance Customer Journey Digital Marketing Education 117

Hubspot Marketing

FEBRUARY 5, 2024

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring. Social Media Marketing 4.9

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131

Buffer Marketing

FEBRUARY 28, 2024

These are some of the figures creators reported making in 2023. When selling products, the mistake often lies in not considering the full spectrum of costs or market positioning. To avoid this, research your competitors to understand the market value of similar products.

Price 124

Price B2C Energy Product 124

Buffer Marketing

APRIL 18, 2024

It’s currently available in Canada and Australia After eagle-eyed coders spotted mentions of “TikTok Photos” in the backend of the app in March 2023, TikTok has rolled out their new platform — now dubbed TikTok Notes — on Canadian and Australian app stores. 

Affiliate Marketing 125

Affiliate Marketing Analytics Management SEO 125

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

User-Generated 113

User-Generated Marketing Marketers CMO 113

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 116

Analytics Product Automobile Customer Journey 116

Buffer Marketing

JUNE 28, 2023

As an example, on January 23, 2023, we noticed a lot of chatter about Hootsuite on Twitter about the fact that they’ve decided to discontinue their Free plan on March 31, 2023.

Marketing 123

Marketing Marketers User-Generated Marketing Strategy 123

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Transform 103

Transform Marketing Marketers Education 103

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment.

Real Estate 98

Real Estate Retail eCommerce Advertisers 98

Search Engine Land

MAY 2, 2024

In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. We’re working closely with our client to identify relevant market and search trends before drawing firm conclusions.

Advertising 97

Advertising Advertisers Marketing Mix Place 97

Martech

FEBRUARY 16, 2022

“We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re trying to map and follow a customer journey,” said Steve Zisk, senior product marketing manager at Redpoint Global, in a recent webinar. “In

Management 106

Management Customer Journey Law Digital Marketing 106

Martech

MARCH 1, 2024

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It Year after year, survey after survey, leads were number one.

Gen Z 134

Gen Z Pharmaceutical Customer Acquisition Marketing 134

Search Engine Land

FEBRUARY 15, 2024

But top SaaS companies take an average of two days to get back to users requesting demos, per a 2023 ChiliPiper report. For new campaigns, you’ll need time to analyze whether your audience reacts well and whether there’s a product-market fit. This is about as high-intent as it gets for B2B.

CRM 97

CRM Education Communications Branding 97