Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

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Analytics Product Automobile Customer Journey 112

Litmus

DECEMBER 22, 2023

Angie Weyman (Product Marketing Manager) says : Pair Eyewear wearers (like me) love how our glasses can switch out top frame for a new look. We hope you enjoyed perusing our collection from December 2023. Learn more The post The Litmus Team’s Favorite Emails for December 2023 appeared first on Litmus.

Shipping 102

Shipping Management Product Marketing Content Marketing 102

Litmus

OCTOBER 25, 2023

Reese’s Book Club Edition #134 Angie Weyman (Product Marketing Manager, Litmus) says : Love when spooky season and books come together! We hope you enjoyed perusing our collection from October 2023. Learn more The post The Litmus Team’s Favorite Emails for October 2023 appeared first on Litmus.

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Management Product Marketing Customer Branding 99

Search Engine Land

AUGUST 21, 2024

In addition, shy kids is a Toronto-based production company. InVideo AI: Simple and efficient video production InVideo AI provides pre-made templates and an AI-driven text-to-video feature. This enables marketers to create training, how-to, and product marketing videos for global audiences. Processing.

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Transform User-Generated Influencer Marketing Product 103

Martech

MARCH 8, 2023

IWD 2023 is a great opportunity for businesses to reflect on the progress they have made with their diversity and inclusion initiatives, and how far they still have to go,” says Lauren Wetzel, chief operating officer of InfoSum, a data collaboration platform vendor. “The

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Promotion Management Product Marketing Branding 98

Customers.ai

NOVEMBER 20, 2023

Tip 16: Turn Exchanges into Upselling Opportunities Exchanges aren’t just about replacing products; they’re an opportunity to upsell. Create exclusive bundles, limited-time offers, or unique products available only through affiliate links. Whether it’s apparel, wellness, or any product, incorporate photo reviews.

eCommerce 99

eCommerce Shoppers Promotion Partner Marketing 99

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

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Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

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Search Engine Land

SEPTEMBER 18, 2023

The two new offerings are currently in pilot with general roll out planned for October 2023. In addition, the tech giant has expanded into 58 new markets, meaning its ads are now served in 187 countries across the globe. ” “Market expansion has been a huge priority for us across our search and marketing offering.

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Advertising Advertisers Marketers Marketing 128

Martech

OCTOBER 16, 2023

The Marketer Optimism Score, which measures marketer sentiment on a scale of 0 to 100, went from 58.3 It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. The survey had 316 responses from marketing leaders at for-profit U.S. in the spring to 66.5

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Search Engine Land

OCTOBER 30, 2023

Pinterest’s third-quarter revenue jumped 11% to $763 million in Q3, 2023. Looking ahead: As the holiday season approaches, Pinterest has said that it is expecting growth of 11-13% in the final quarter of 2023. Get the daily newsletter search marketers rely on. ” Why we care. compared to the anticipated $1.59.

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Advertising Advertisers Search Marketers Product Marketing 103

Martech

JUNE 3, 2024

Comparing public SaaS company financial reports from 2023, vertical SaaS grew by 17%, while horizontal SaaS grew by 18% — virtually the same. However, vertical SaaS spent only 22% of its revenue on sales and marketing, compared to horizontal SaaS, which spent 41%. Ideally, your competition is weak in this category.

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Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 131

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. You might feel a little extra pressure. Not just literally.

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Customer Journey Digital Marketing Marketers Marketing 64

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Have any big competitors made big moves in 2023? Audience insights: Has anything changed about how customers search or buy your product or service? So, think widely when it comes to reviewing 2023 data.

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SEO PR Customer Journey Health 132

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

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SEO eCommerce Management CRM 122

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Integrate it with your overall marketing strategy Your influencer marketing efforts need to blend with and amplify your brand’s core marketing message.

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Influencer Marketing Transform Marketers Marketing 134

Animalz blog

OCTOBER 26, 2023

Together, SupportLogic and Animalz built a diversified content engine that stands the test of time — and AI — with helpful, product-led content. But while generative AI is instrumental for SupportLogic’s own product, the technology also led to many questions and few answers for its content team. The results were impressive.

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Thought Leadership User-Generated SEO Product Marketing 119

Hubspot Marketing

JANUARY 20, 2023

Here’s an example: Charli, a web designer, discovered that one of her product pages only got a 0.9% For instance, if you find that your product pages aren’t easy to navigate, you can mark this as a task to work on for the next year. Of marketers using influencer marketing, 89% will increase or maintain their investment next year.

eBook 143

eBook CRM User-Generated Marketers 143

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation.

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Transform Analytics Customer Email Marketing 120

Use Insider

OCTOBER 24, 2024

Personalization software lets you tailor messaging, content, and product recommendations to each user’s behaviors and interests. This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). and 100+ other attributes. And much more.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai leverages AI to automate workflows like writing personalized cold emails and bulk product descriptions. Unlike Jasper.ai, Copy.ai

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Price User-Generated SEO Copywriting 135

Hubspot Marketing

FEBRUARY 5, 2024

FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” I also share four marketing ideas you can deploy to market your brilliant product.

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Marketers Marketing User-Generated Social Media Marketing 131

Search Engine Land

JULY 19, 2023

Product Marketing Manager and Automation Lead for Microsoft, told Search Engine Land: “Since Google launched their Performance Max product in 2021, we took our time to understand if there was a need across advertisers for this kind of product on our side. Get the daily newsletter search marketers rely on.

Advertising 93

Advertising Advertisers Product Search Marketers 93

Sprout Social

DECEMBER 6, 2023

Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing? Flock Freight This example from Flock Freight is one of our favorite influencer marketing examples to date, and we’re not alone.

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Influencer Marketing Branding B2C Marketing 142

Buffer Marketing

FEBRUARY 28, 2024

These are some of the figures creators reported making in 2023. Knowing these factors can guide you in setting the right price for your products and services. Content quality and production costs : Higher quality content that requires more time, effort, and resources to produce justifies higher pricing.

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Price B2C Energy Product 123

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

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Product eCommerce eBook Shipping 59

Sprout Social

SEPTEMBER 26, 2023

Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. In fact, The State of Social Report 2023 shows 96% of leaders believe AI and machine learning (ML) capabilities can help them improve decision-making processes significantly. But you shouldn’t just do all or nothing.

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User-Generated Transform Marketing Marketers 141

Martech

MAY 2, 2023

Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. This reality hamstrings sellers’ productivity and crushes their spirits.

Finance 113

Finance Customer Journey Digital Marketing Education 113

Welcome Software

APRIL 3, 2023

2023 is the year to get closer to customers. At Optimizely, our focus is on building commerce products and features that help you deploy personalized and unique buying experiences that engage shoppers, increase conversions, and deliver exceptional customer satisfaction.

Shoppers 40

Shoppers Management Product Place 40

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. Note that the release of the individual capabilities will be staggered, mostly planned for Q3 2023 or early 2024. “We are at the precipice of an AI revolution,” she said.

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Martech

MARCH 1, 2024

But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It Cross-selling : Offering customers related or complementary products.

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Gen Z Pharmaceutical Customer Acquisition Marketers 131

Animalz blog

MARCH 6, 2025

” This approach resolves the tension many content teams face between maintaining quality and scaling production. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. .

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CMO Energy User-Generated Thought Leadership 70

Buffer Marketing

JUNE 28, 2023

As an example, on January 23, 2023, we noticed a lot of chatter about Hootsuite on Twitter about the fact that they’ve decided to discontinue their Free plan on March 31, 2023. This type of copy directly addresses customer needs and speaks to how our product can solve their problems.

Marketers 123

Marketers Marketing User-Generated Marketing Strategy 123

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 26, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. Updated on October 24, 2023. that the SaaS market is estimated to reach $197.29 billion by the end of 2023 and $232.3 TABLE OF CONTENTS What is SaaS marketing? 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

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Transform Marketers Marketing Education 101

Buffer Marketing

APRIL 18, 2024

It’s currently available in Canada and Australia After eagle-eyed coders spotted mentions of “TikTok Photos” in the backend of the app in March 2023, TikTok has rolled out their new platform — now dubbed TikTok Notes — on Canadian and Australian app stores. 

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