Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. Event planning for a festival and various smaller events.

Event Marketing

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Write a caption that connects emotionally with my audience for my post about [product/service].

User-Generated

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. Data backs this up. Gen Z is most likely to use both channels for entertainment and connecting with friends and family.

Gen Z

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce

Sprout Social

SEPTEMBER 23, 2024

Investments in AI are crucial to making the funnel more performant and making marketers more productive, and that’s just the beginning. According to The 2023 State of Social Media Report , 98% of business leaders agree companies need to better understand the potential of AI technology for long-term success. trillion annually.

Transform

Sprout Social

JUNE 26, 2025

money or free products or services) to promote brands must clearly communicate this business relationship to their audience. The most common methods are to include hashtags such as #ad in the caption or use native social toggles like Branded Content, Paid Partnership or Paid Promotion.

Influencer Marketing

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. We could see that email marketing was our saving grace.

CMO

Martech

AUGUST 29, 2024

Also, 43% of shoppers are carrying more debt this year than they did in 2023. The forecast in figures Here are the highlights of Salesforce’s predictions: YoY online sales growth is expected to be more sluggish than 2023, which itself showed only 3% growth YoY. Use AI to power product recommendations and tailored promotions.

Shoppers

Sprout Social

JUNE 11, 2025

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The company reported that Triple Dipper sales grew 70% from 2023 to 2024, and made up 14% of all sales in Q4 2024. We created a quality experience and product.”

Branding

Martech

JULY 24, 2024

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

Gen Z

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue.

Marketing Strategy

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Users are now starting their searches on AI platforms for information, product research and purchases. For example, ChatGPT has over 180.5

User-Generated

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly. Avoid buying fake followers 2.

Social Media Marketing

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing

Martech

JUNE 27, 2025

Up to 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their executive committee, per a 2023 McKinsey study. Leadership wants to see marketing dollars spread across the board to every product. Some products just don’t perform as well. The product-market fit isn’t there yet.

Finance

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Your website will start appearing for your audience when they need you the most.

SEO

Scoop.it!

NOVEMBER 7, 2024

AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. If your subscribers are showing a growing interest in sustainable fashion, AI can automatically pull in the latest articles, product highlights, and trends related to eco-friendly clothing. By 2024, that number jumped to 9%.

Fashion

Buffer Marketing

JULY 29, 2024

In 2023, YouTube quietly made the feature available to all channels, even users who have just set up their YouTube account.  Promote new content: Use posts to tease upcoming videos, share behind-the-scenes content, or just remind people of your work. Nope, not anymore!   Ready to get cracking?

Analytics

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Balance promotional and creative content. In a HubSpot survey of nearly 400 marketing and advertising professionals between October 2023 and May 2024, emails sent on Mondays and Tuesdays performed the best. These are not absolutes.

Education

Spiralytics

JANUARY 15, 2025

Statista ) X Premiuma feature that lets users edit tweets and apply for a verified blue checkmarkhad around 640,000 subscribers as of April 2023. Statista ) American adults spent an average of 34 minutes per day on X in 2023, making it the third most-used platform. billion worldwide site visits in December 2023, up from 5.9

Non-Profit

Sprout Social

APRIL 8, 2025

This has led to 80% of weekly users discovering a new product or brand on Pinterest. Whether its your blog, a product page or a booking form, you can tell users exactly where you want them to go next. A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually.

Shoppers

Sprout Social

OCTOBER 11, 2024

million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. You never know who is talking about your brand or products and how they’re using them in their daily lives. Download our CMO 2025 social content strategy pre-mortem to facilitate more productive planning for you and your team.

Transform

Hubspot Marketing

MARCH 26, 2025

Are you aiming for product education, brand awareness, or driving traffic? Streamline video production. Whether youre on the planning or production side of your campaign, finding an easy-to-use, dedicated video app will let you spit out clips and videos for faster results. Define big-picture marketing goals.

Video Marketing

Hubspot Marketing

AUGUST 20, 2024

Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? They built an AI-powered product description generator that anyone can use without sharing personal information.

User-Generated

illumin

DECEMBER 9, 2024

In todays landscape, the medium now includes a wide range of creative and engaging content from fleet media (vehicles decked out with digital out-of-home ads ) and onsite videos like Walmart’s RomCommcerce Add to Heart which it shared with customers during the 2023 holiday season. What is a retail media network?

Retail

Sprout Social

NOVEMBER 25, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one thing users don’t see enough of on social media. In the caption, she notes specific aspects she loves about the product, such as their sustainable farming methods—something she’s passionate about. It’s what they crave.

Influencer Marketing

Sprout Social

JANUARY 31, 2025

Just in time, too: According to The Social Media Productivity Report , 63% of social media marketers are feeling burnt out. And according to The 2023 State of Social Media Report , 93% of business leaders expect to invest more in AI and ML technology for marketing over the next three years.

Social Media Marketing

Sprout Social

NOVEMBER 4, 2024

According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023. Repurposing content allows brands to maintain steady content production volume, so they can maintain and grow share of voice on social without having to create a bunch of net new content. Turn it into a GIF.

Whitepaper

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. This just cant be done as efficiently with analog content.

Tentpole

Martech

DECEMBER 17, 2024

Data and analytics is the biggest gap in marketing departments, per Marketing Weeks 2023 Career and Salary Survey. Enhanced profitability and productivity. Metrics like employee engagement, turnover rates, skills gained and promotion rates will assist in planning resources for next year. Higher talent retention.

Management

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. The gist is that brands collaborate with influencers to create sponsored content, product placements, and co-branded campaigns.

Advertisers