Jeff Bullas

JANUARY 24, 2023

The range of products that they offer their customers is far-reaching and their price bundles ensure that every budget is well catered for. Unlike FeedPixel, they don’t give their customers the chance to buy packaged products that include followers, likes and views. You can start growing your account from as little as $12.99.

Gen Z 338

Gen Z Price Target Market Customer 338

Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Many are also being asked to do more with less. of revenue in 2024 compared to 9.1%

Transform 137

Transform Branding CMO Education 137

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Brands can lead the charge by debunking myths, fostering open conversations and promoting menopause as a natural and empowering life stage.

Health 114

Health Millennials Transform Retail 114

Sprout Social

NOVEMBER 26, 2024

FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Write a caption that connects emotionally with my audience for my post about [product/service].

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Jeff Bullas

FEBRUARY 2, 2023

With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. The post How To Achieve Instagram Growth With Marketing Automation In 2023 appeared first on Jeffbullas's Blog.

Price 241

Price Analytics Marketers Marketing 241

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. billion visits in 2023, making it one of the most popular websites in the world. Is Reddit a good platform for marketing?

Marketers 96

Marketers Marketing Promotion User-Generated 96

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 111

Branding Gen Z Energy Shoppers 111

Hubspot Marketing

MAY 13, 2024

The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly. Finding your perfect content promotion strategy has a learning curve that every creator has to navigate: Picking up momentum with platform algorithms. Learning about your target audience.

Promotion 127

Promotion Analytics SEO Education 127

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% in Fall 2023.

New Technology 289

New Technology CMO B2C Marketers 289

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. To promote the summer blockbuster, Warner Bros.

Millennials 131

Millennials Shoppers Marketers Marketing 131

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

MARCH 26, 2025

Are you aiming for product education, brand awareness, or driving traffic? Streamline video production. Whether youre on the planning or production side of your campaign, finding an easy-to-use, dedicated video app will let you spit out clips and videos for faster results. Define big-picture marketing goals.

Video Marketing 106

Video Marketing Entertainment Marketers Marketing 106

Search Engine Land

AUGUST 13, 2024

Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance improvements. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

FEBRUARY 13, 2023

Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. The Hubspot Blog surveyed 1,283 social media marketers around the globe to determine which trends they leverage, the channels they use, and their plans for 2023. Here are a few reasons: 1.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. We could see that email marketing was our saving grace.

CMO 122

CMO Email Marketing Influencer Marketing Promotion 122

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sachs Marketing Group

OCTOBER 2, 2024

Create holiday-themed content, such as blog posts, videos, and social media posts, that showcase your products or services in a festive light. Consider offering special promotions or discounts to incentivize customers to make a purchase during the holiday season.

Customer 97

Customer Retail eCommerce Shoppers 97

Martech

JULY 12, 2024

More recently, 2023 saw Black founders receiving 0.48% of venture capital funding in 2023 — and, yes, Black women saw a disproportionately small share. ” Goderema was recently talking to another female founder who described how a man with a very similar product was offered three-times the funding that was offered to her.

Promotion 113

Promotion Product Customer Marketers 113

Martech

JULY 24, 2024

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

Gen Z 112

Gen Z Fashion Entertainment Marketers 112

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5 dollars in 2022.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023.

Gen Z 138

Gen Z Market Trends Millennials Marketers 138

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. On Pinterest, visually appealing photos and shoppable Product Pins drive sales, engaging customers and boosting holiday revenue.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 140

Whitepaper Transform Promotion Marketers 140

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 119

Product Marketing Product Inbound Marketing Marketers 119

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. Instead, see how you can capitalize on the traffic you're already getting for its promotion.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. Event planning for a festival and various smaller events.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. If you operate in one of these industries and haven’t started using TikTok to promote your business yet, you might be missing out! Clear data. Not sure how?

Real Estate 143

Real Estate Food Entertainment Analytics 143

Sprout Social

MAY 8, 2023

Best days to post on LinkedIn for Consumer Goods: Mondays and Tuesdays Worst days to post on LinkedIn for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between. seven days a week.

Education 137

Education Entertainment Thought Leadership Food 137

Sprout Social

OCTOBER 22, 2024

Compared to other generations , Gen Z is most likely to use social for discovering new products, keeping up with the news and reaching out to brands with customer care needs, according to the Q1 2024 Sprout Pulse Survey. Data backs this up. Gen Z is most likely to use both channels for entertainment and connecting with friends and family.

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Hootsuite

JANUARY 9, 2023

Hosting a Facebook contest or giveaway is an excellent (and cheap) strategy for promoting your business—plus, it’s a nice way to give back to your brand’s loyal followers. Bonus: Download 4 free, customizable social media contest templates to help you get started promoting your contests on Instagram, Twitter, and Facebook.

Logistics 29

Logistics Promotion Food Communications 29

Sprout Social

MARCH 27, 2025

Forty-six percent of Australians have purchased an item after seeing an influencer promote it. For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. Followers prefer influencers to show how a product works, rather than simply endorsing it.

Influencer Marketing 87

Influencer Marketing Marketers Marketing User-Generated 87

Buffer Marketing

NOVEMBER 25, 2024

Influencer marketing is a strategy brands use to promote themselves by collaborating with content creators who have engaged, loyal audiences. In return, brands pay influencers a flat fee, sales commission, gifted products, or a combination of these. What is influencer marketing? But getting the best results is no walk in the park.

Influencer Marketing 114

Influencer Marketing Marketers Marketing Promotion 114