Jeff Bullas

FEBRUARY 2, 2023

With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. The post How To Achieve Instagram Growth With Marketing Automation In 2023 appeared first on Jeffbullas's Blog.

Price 241

Price Analytics Marketing Marketers 241

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% in Fall 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. To promote the summer blockbuster, Warner Bros.

Millennials 122

Millennials Shoppers Marketing Marketers 122

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. There are an estimated 143 million Instagram users in the United States in 2023. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

FEBRUARY 13, 2023

Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. The Hubspot Blog surveyed 1,283 social media marketers around the globe to determine which trends they leverage, the channels they use, and their plans for 2023. Here are a few reasons: 1.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

MAY 13, 2024

The importance of an effective content promotion strategy can‘t be overstated, but it’s not something that you discover instantly. Finding your perfect content promotion strategy has a learning curve that every creator has to navigate: Picking up momentum with platform algorithms. Learning about your target audience.

Promotion 109

Promotion Analytics SEO Education 109

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

Marketing Strategy 143

Marketing Strategy Whitepaper Key Performance Indicator Analytics 143

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5 dollars in 2022.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Fast forward to today, and more than a quarter ( 29% ) of marketers are planning to stop investing in audio chat rooms in 2023.

Gen Z 134

Gen Z Market Trends Millennials Marketing 134

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. Instead, see how you can capitalize on the traffic you're already getting for its promotion.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Hubspot Marketing

MAY 9, 2023

AI Prompts for Lead Generation AI Prompts for Drafting Social Media Posts AI Prompts to Create Podcast or Video Content AI Prompts for Content Promotion AI Prompts for Repurposing Outdated Content AI Prompts for Marketers Marketers can use AI for more than one purpose. If you're short on time, jump to the topic you need.

Whitepaper 138

Whitepaper Transform Promotion Marketers 138

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 116

Product Marketing Product Inbound Marketing Marketing 116

Hootsuite

JANUARY 9, 2023

Hosting a Facebook contest or giveaway is an excellent (and cheap) strategy for promoting your business—plus, it’s a nice way to give back to your brand’s loyal followers. Bonus: Download 4 free, customizable social media contest templates to help you get started promoting your contests on Instagram, Twitter, and Facebook.

Logistics 29

Logistics Promotion Food Communications 29

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. If you operate in one of these industries and haven’t started using TikTok to promote your business yet, you might be missing out! Clear data. Not sure how?

Real Estate 133

Real Estate Food Entertainment Analytics 133

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions.

Product 112

Product Shipping Finance Price 112

Marketing Insider Group

MAY 9, 2023

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! They work together to increase the likelihood of prospects consistently choosing your product over competitors. What Is Audience Engagement?

Thought Leadership 131

Thought Leadership Customer loyalty Analytics User-Generated 131

Hubspot Marketing

NOVEMBER 7, 2022

Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023. You can also use a quiz to educate users about a product or service you want them to purchase, boosting conversions. 5 Blogging Trends Marketers Should Leverage.

Education 144

Education User-Generated Management Analytics 144

Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

Promotion 101

Promotion Email Marketing User-Generated Marketing 101

Hootsuite

MARCH 9, 2023

Source: Meta Blueprint Selling your products This category shows you how to sell on Facebook and Instagram. You’ll learn how to set up a shop, use Commerce Manager, and host your products on Facebook catalogs. Bettering your Ads in Manager You’ll learn how to effectively promote a business with Facebook ads.

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Advertisers 145

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. With this feature, users can shop online for products they like.

Retail 143

Retail eCommerce Shoppers Customer Journey 143

Search Engine Land

OCTOBER 31, 2023

The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Invalid GTIN errors affect almost half of all merchants (48.43%) and over 4% of submitted products.

Product 105

Product eCommerce Promotion Advertisers 105

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

Product Marketing 105

Product Marketing Product Transform Marketing 105

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Sprout Social

MAY 8, 2023

Best days to post on LinkedIn for Consumer Goods: Mondays and Tuesdays Worst days to post on LinkedIn for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between. seven days a week.

Education 121

Education Entertainment Thought Leadership Food 121

Hootsuite

DECEMBER 1, 2022

Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. Following or researching brands and products: 26.9%. If you want to take this approach, be sure to position your product or service in a business-appropriate context.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketing Marketers 143

Neil Patel

DECEMBER 13, 2022

11% said they would maintain their SEO budget going into 2023. 83% of companies are increasing their content production budget. A staggering 98% said they would invest in AI tools in 2023. 92% of companies are planning to increase their podcasting budget in 2023. Which is true … it just takes longer to see results.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Brand monitoring tracks all the social media posts and conversations that include a mention of your brand, products, and key spokespeople (like your CEO). Some people @ your company directly, but many don’t.

Management 121

Management Shoppers User-Generated Place 121

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. That’s the whole point.

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Create entertaining tutorials showcasing how to use your products or services. Product demonstrations. Tutorials and how-tos. Interactive content.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Don’t aim for direct leads; connect with other humans.

2023 Trends 111

2023 Trends Thought Leadership Advertisers Advertising 111

Customers.ai

NOVEMBER 20, 2023

Ensure that pop-ups, automations, and emails align with the brand’s Black Friday and Cyber Monday promotions. Tip 16: Turn Exchanges into Upselling Opportunities Exchanges aren’t just about replacing products; they’re an opportunity to upsell. Make it fun and valuable and think outside the box.

eCommerce 115

eCommerce Shoppers Promotion Partner Marketing 115

Hubspot Marketing

JANUARY 11, 2023

Here’s a list of mistakes to avoid in 2023, according to HubSpot Blog managers. Consider including offers for related resources, products, or services. On a small scale, say your company sells food products, you could write recipe-styled blog posts that include one or two of your ingredients. Diversify your promotion channels.

User-Generated 145

User-Generated Law SEO Promotion 145

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. Image Source This knowledge lets you tailor your products and marketing strategies to align perfectly with your audience's wants and needs. Here's an AI trick from Reid Robinson , Zapier's Lead Product Manager.

Branding 120

Branding Transform User-Generated SEO 120

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. Altogether I've been using the platform for 6+ years to create and promote content.

Promotion 124

Promotion eCommerce SEO Affiliate Marketing 124

Hubspot Marketing

MARCH 13, 2023

FB Messenger Chatbots is a great marketing tool for bot developers who want to promote their Messenger chatbot. Opesta is easy to use and has everything you need to generate leads, follow up and deliver your products, and you don’t need coding skills to make it work. Karma Make your workplace more fun and more productive with Karma.

Price 136

Price Marketing Marketers Analytics 136