Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 120

Social Media Marketing Gen Z Millennials Influencer Marketing 120

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 134

Social Media Marketing Marketing Marketers Education 134

Aspiration Marketing

MARCH 20, 2023

Chances are that, if you're reading this guide, you are either intimidated by social media marketing or you think you must do it but hate being torn away from your core business—or both. We share a few tips for how you can cut through the social media buzzwords, reach your customers, and continue to grow your business.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Product 130

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Social Media Marketing 132

Social Media Marketing B2C Whitepaper Marketing 132

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 101

Social Media Marketing PR Analytics Marketing 101

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Sprout Social

MARCH 12, 2024

So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized. But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable.

Social Media Marketing 125

Social Media Marketing Gen Z Health Marketing 125

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world. Social App Report 2022 ) Image Source 5. Social Media Trends Report ) 6.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 114

Social Media Marketing Retail Branding Shoppers 114

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

APRIL 19, 2023

Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as 12 marketing channels ! Use social media to build relationships and gain brand awareness.

Marketing 143

Marketing Marketers Education Communications 143

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 145

Gen Z User-Generated Fashion Copywriting 145

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Hubspot Marketing

APRIL 3, 2023

Using HubSpot Blog Research from our Consumer Trends Report , we'll explore the nature of the biggest consumer behavior changes between May 2022 and January 2023 so that you can keep up. Consumers are warming up to purchasing products through social media apps. Social media usage isn't just something teens use every day.

Shoppers 144

Shoppers User-Generated Entertainment Social Media Marketing 144

Hootsuite

MARCH 9, 2023

Source: Meta Blueprint Selling your products This category shows you how to sell on Facebook and Instagram. You’ll learn how to set up a shop, use Commerce Manager, and host your products on Facebook catalogs. Here are Hootsuite’s top 8 certifications and courses you can take on social media marketing.

Social Media Marketing 145

Social Media Marketing Customer Journey Digital Marketing Advertisers 145

Rock Content

OCTOBER 12, 2023

Whether you’re a total social media addict or someone who could really do without it, it’s clear that social media is here to stay. As of 2023, social media is much more than just a way for people to keep up with friends or kill a little time when they’re standing in line for coffee.

Social Media Marketing 96

Social Media Marketing Copywriting User-Generated Marketing 96

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

Retail 119

Retail Shipping eCommerce Law 119

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 106

Gen Z Direct Mail User-Generated Millennials 106

Buffer Marketing

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! Want to check out what were your best posts of 2023?

Analytics 132

Analytics Branding Social Media Marketing Product 132

Hootsuite

DECEMBER 1, 2022

The ways in which people use LinkedIn differ significantly from the ways in which they use other social networks: Keeping up to date with news and current events: 29.2%. Following or researching brands and products: 26.9%. Check out our blog post on how to set goals for social media marketing.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketing Marketers 143

Hootsuite

FEBRUARY 27, 2023

Similar to techniques used to make websites rank highly in search engines like Google, LinkedIn SEO involves researching and including keywords that communicate what your LinkedIn page is really about (like terms specific to your industry or your product) throughout your page. Why is LinkedIn SEO so important? Page completion.

SEO 124

SEO Social Media Marketing Communications Management 124

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. What about in 2023? No one knows exactly how much web traffic or social media mentions come from dark social because it’s dark social. That’s the whole point.

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. With this feature, users can shop online for products they like.

Retail 143

Retail eCommerce Shoppers Customer Journey 143

Hootsuite

FEBRUARY 6, 2023

On larger teams, they might have help in the form of other marketing members or members of the customer service team. Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. It guides people through their initial contact through to a resolution.

Pharmaceutical 132

Pharmaceutical User-Generated Energy Management 132

Sprout Social

MAY 8, 2023

Best days to post on LinkedIn for Consumer Goods: Mondays and Tuesdays Worst days to post on LinkedIn for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between. to noon and 1 p.m. until 8 p.m.

Education 121

Education Entertainment Thought Leadership Food 121

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between.

Entertainment 118

Entertainment Gen Z Education Food 118

Hootsuite

JANUARY 9, 2023

It’s to improve your social media game, of course—but how? Building brand awareness, boosting engagement, getting likes, marketing a new product, gaining followers and learning more about your followers are all common goals. The company is seeking out a new name for a product and taking to Facebook to ask for suggestions.

Logistics 29

Logistics Promotion Food Communications 29

Hootsuite

MAY 16, 2023

Brand monitoring tracks all the social media posts and conversations that include a mention of your brand, products, and key spokespeople (like your CEO). One thing about me, if I’m already late I’m going to Starbucks — C Sweet (@csweetnsour) April 18, 2023 Remember to track common misspellings.

Management 121

Management Shoppers User-Generated Place 121

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

Hootsuite

JUNE 12, 2023

Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you. How to become a social media consultant in 5 steps 1.

Social Media Marketing 114

Social Media Marketing Price Copywriting Management 114

Hootsuite

NOVEMBER 9, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. The main benefit is it helps you monetize your socials, site, or blog by giving readers the opportunity to easily purchase your products or ones you recommend. Delight your customers and improve conversion rates.

Retail 127

Retail eCommerce Fashion Affiliate Marketing 127

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Next, let’s dive into five key marketing trends and then how to leverage these trends in 2023. .

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Hootsuite

NOVEMBER 3, 2022

In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations.

Gen Z 120

Gen Z Millennials Entertainment Marketers 120

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Statista , 2023) The global conversion rate of online shoppers is 1.9%.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Hootsuite

MAY 25, 2023

With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers. Who it’s for: Content creators, marketers, and marketing teams of all sizes.

Price 129

Price eCommerce User-Generated Advertisers 129