Calvyn Lee Blog

NOVEMBER 24, 2023

As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today. The savviest marketers utilize AI to intelligently scale production while manually optimizing and promoting high-value assets.

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Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. What will fuel the transformation? Read next: What is a digital experience platform or DXP? Feedback front and center.

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Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. They help consumers discover things.

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Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. I forecast that by the end of the year, it will provide audio and video production capabilities. The post Why ChatGPT will profoundly transform every marketing career, starting now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Bannerflow

JULY 5, 2022

McKinsey’s research shows Coronavirus supercharged digital transformation and pushed many businesses over the technology tipping point. Companies have transformed forever, and the retail sector is no different. This, in turn, allows retailers to deliver content and products in line with their customer’s expectations.

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Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. Research published by Fortune estimates that more than 4,000 workers lost their jobs to AI in 2023 alone. One major concern relates to jobs.

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Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

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Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

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Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. The post 2023 in review: Our top 10 articles on CRM appeared first on MarTech. Today: CRM.

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Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). Many are also being asked to do more with less.

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Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

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Hubspot Marketing

MARCH 8, 2023

Black Travel Summit Dates: October 20 - 22, 2023 Location: Miami, FL & Virtual In celebration of Black culture and business in travel, Black Travel Summit brings together industry professionals, influencers, and travelers for a weekend of panels, workshops, vendor shopping, and networking opportunities. Tennessee 3. Multi-City 6.

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Martech

DECEMBER 30, 2022

The advice I shared in 2022 can guide you through 2023. If you’re thinking about what to do in 2023 but not sure where to start, visit my article directory on MarTech and search for ideas. They couldn’t handle the fast pivots and new demands from extreme digital transformation. I hope this trend continues into 2023.

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Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

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Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

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Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. XREAL and Sightful’s AR Laptop was on display at AWE 2023 and retails for $2K.

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Hubspot Marketing

MAY 9, 2023

Join the waitlist for HubSpot's content assistant today This content assistant tool natively integrates with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blogs, emails, and more. Now let's get into the different prompts you can use for your marketing strategy.

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Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. So, let’s dive into how AI is transforming the landscape of video marketing strategies and explore its exciting future. In general, nowadays, 75.7% of marketers are using AI tools for work. What is Video Marketing?

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Video Marketing Transform User-Generated Marketing 101

Martech

JANUARY 17, 2023

Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. They also provide an opportunity for advertisers to nudge shoppers toward their products. The data about shopping behavior and video screen performance is used to display relevant product information and promotions on the screens.

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Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Instead of collecting permission, you can use that [blockchain-based] loyalty card to express interest in products and general preferences.”. Digital media and advertising. Retail media networks. Get MarTech!

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Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. Did COVID-19 accelerate digital transformation? Program manager Nichole Cook. Get MarTech!

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OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. How to Access SGE Access to SGE is currently limited, as it’s in testing through December 2023. Google is the industry powerhouse in the field of search engines.

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Transform User-Generated SEO Advertisers 145

Hubspot Marketing

SEPTEMBER 25, 2023

OpenAI Source OpenAI, known for its GPT (text generator), Dall-E (image generator), and Whisper (speech recognition) models , also provides businesses with tools and platforms that can be used for streamlining and even site or product features. enables people to interact with your products using voice and text. Source Wit.ai

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Transform Price User-Generated CRM 130

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

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Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. Data Analysis and Reporting AI tools automate complex data analysis and transform insights into easy-to-understand reports and compelling visualizations. It’s all about working smarter, not harder.

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Branding Transform User-Generated SEO 120

Martech

OCTOBER 27, 2021

“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. So collecting data, understanding how readers behave, what they’re interested in, that allows you to sell products to them.”.

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Sprout Social

NOVEMBER 21, 2022

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Case study: Fantastic Furniture .

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Gen Z Transform Retail Entertainment 122

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. B2B video marketing is signaling the death of big-budget corporate productions. What’s driving this transformation?

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Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

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Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

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Analytics Transform Key Performance Indicator CRM 125

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. The crypto and EFT experts from 2022 have become AI experts in 2023. You’ve been on LinkedIn.

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Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

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Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

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Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

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Transform CMO Customer Acquisition Finance 136

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. ” This may mean one or 10 Sitecore products in the DX stack, but connections to as many as other third-party vendor products as needed.

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Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Create entertaining tutorials showcasing how to use your products or services. Product demonstrations. Tutorials and how-tos. Interactive content.

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User-Generated Entertainment Whitepaper Industry Insights 118

Martech

JULY 17, 2024

Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023.

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