The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% improvement in sales productivity (up from 5.1% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing. Source: Salesforce Connected Shoppers report, 2025.

Retail 106

Retail Gen Z Transform Shoppers 106

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. MarTech’s predictions for 2023 continue below. Dig deeper: Let’s chat about this product. “In How will bots help marketers in the year to come?

Transform 117

Transform eCommerce Shoppers Retail 117

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

Transform 108

Transform User-Generated B2C Management 108

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. B2B video marketing is signaling the death of big-budget corporate productions. What’s driving this transformation?

Video Marketing 129

Video Marketing Marketing Strategy Transform B2C 129

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 72

Product Transform Influencer Marketing User-Generated 72

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 115

Health Millennials Transform Retail 115

Martech

JULY 17, 2024

Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023.

Transform 143

Transform Food Analytics Place 143

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms.

Transform 131

Transform User-Generated SEO Law 131

Calvyn Lee Blog

NOVEMBER 24, 2023

As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today. The savviest marketers utilize AI to intelligently scale production while manually optimizing and promoting high-value assets.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. They help consumers discover things.

Transform 98

Transform Retail Shoppers Price 98

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. This targeted approach enhances efficiency, reduces costs and improves overall outcomes, demonstrating the principle’s transformative potential in strategic decision-making.

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. I forecast that by the end of the year, it will provide audio and video production capabilities. The post Why ChatGPT will profoundly transform every marketing career, starting now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Transform 145

Transform Copywriting Marketing Marketers 145

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. What will fuel the transformation? Read next: What is a digital experience platform or DXP? Feedback front and center.

Transform 106

Transform Analytics Customer Food 106

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., Amazon, Walmart, Target), per Statista.

Transform 115

Transform Retail Manufacturing eCommerce 115

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Like this: As a Google app, Gemini is integrated with many Google products. How does ChatGPT work?

Transform 113

Transform User-Generated Manufacturing eCommerce 113

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

SEPTEMBER 23, 2024

Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. Investments in AI are crucial to making the funnel more performant and making marketers more productive, and that’s just the beginning. That’s the AI-powered culture we’re building at Sprout Social. trillion annually.

Transform 83

Transform Marketing Marketers Energy 83

Hubspot Marketing

JANUARY 27, 2025

How is AI transforming the practice? Our research found that: 50% of marketers from businesses that maintain blogs say they saw a higher ROI from blogging in 2024, relative to 2023. 23% find that product listicles perform well for them. 17% saw no change in content production volume. 25% share product testing results.

Transform 110

Transform Marketing Marketers Thought Leadership 110

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Murray highlighted the searcher has been transformed to deeper, more rich, engaging, conversations.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns.

Price 118

Price Thought Leadership Transform User-Generated 118

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketing 125

Search Engine Land

AUGUST 21, 2024

In addition, shy kids is a Toronto-based production company. InVideo AI: Simple and efficient video production InVideo AI provides pre-made templates and an AI-driven text-to-video feature. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. Research published by Fortune estimates that more than 4,000 workers lost their jobs to AI in 2023 alone. One major concern relates to jobs.

Transform 98

Transform Finance Energy User-Generated 98

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

SEO 93

SEO Transform Automobile Real Estate 93

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. Sports marketing isn’t new, but it does look different. million views on TikTok.

Transform 91

Transform Gen Z Fashion Food 91

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. AlsoAsked gives you the questions (think of these as keywords) people are typing into Google.

SEO 133

SEO Gen Z Finance Transform 133

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Scoop.it!

NOVEMBER 7, 2024

AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. AI For Email Coding AI is transforming the way we convert email designs into responsive HTML, eliminating manual labor. In this post, we’ll dive into how AI reshapes email design, coding, and content curation. By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

MARCH 8, 2023

Black Travel Summit Dates: October 20 - 22, 2023 Location: Miami, FL & Virtual In celebration of Black culture and business in travel, Black Travel Summit brings together industry professionals, influencers, and travelers for a weekend of panels, workshops, vendor shopping, and networking opportunities. Tennessee 3. Multi-City 6.

Non-Profit 141

Non-Profit Transform Logistics Finance 141

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Turn product content into marketing promotional materials. So far, we’ve just talked about how you can use AI to be more productive and effective, but why not make it a part of what you put out into the world as well? Take SEO analytics company Ahrefs.

User-Generated 131

User-Generated Food Transform Marketing 131

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 140

Product Transform User-Generated Customer 140

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Write a caption that connects emotionally with my audience for my post about [product/service].

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124