Search Engine Land

DECEMBER 26, 2023

Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. March 2023 core update. We had three reviews updates this year.

User-Generated 137

User-Generated SEO Product 137

Hubspot Marketing

JANUARY 16, 2023

As a result, it's become a leading marketing strategy in 2023. With influencer marketing , brands employ online influencers to promote their products or services. Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.

Influencer Marketing 144

Influencer Marketing Gen Z Millennials Price 144

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. Check out the full run-down below.

Millennials 122

Millennials Shoppers Marketing Marketers 122

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Hubspot Marketing

MARCH 28, 2023

Look at the most remarkable Twitter stats we've found for 2023. And if you're in a pinch, jump to the information you need below: General Twitter Statistics Twitter Statistics for Business Twitter User Statistics Twitter Usage Statistics Twitter Followers Statistics Twitter Statistics General Twitter Statistics 1.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Buffer Marketing

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. Here's how 👇 pic.twitter.com/c2vU1SoT2l — Arthur Camara (@arthcmr) January 9, 2023.

Gen Z 145

Gen Z User-Generated Fashion Copywriting 145

Martech

SEPTEMBER 18, 2023

Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. The releases for August include generative AI additions but also AI-powered data tools. Mobile users can now experience the efficiency of the AI content assistant for social media (beta).

User-Generated 134

User-Generated Shipping Education CRM 134

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Website analytics do the same but provide insights into how users find, interact and take action on a company’s website.

Marketing Strategy 143

Marketing Strategy Whitepaper Key Performance Indicator Analytics 143

Kevin Indig

MAY 15, 2023

The announcements at Google I/O 2023 herald the biggest changes so far to the most expensive real estate on the internet: Google Search. In this Memo, I highlight 11 observations from the Google I/O 2023 keynote and surrounding material that can tell us what SEO might look like from here. That’s going away.

SEO 144

SEO User-Generated Real Estate Finance 144

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot , 2023) With 63.5 HubSpot , 2023) With 63.5 dollars in 2022.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product.

SEO 126

SEO User-Generated Shoppers Retail 126

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Hubspot Marketing

APRIL 3, 2023

Using HubSpot Blog Research from our Consumer Trends Report , we'll explore the nature of the biggest consumer behavior changes between May 2022 and January 2023 so that you can keep up. Consumers are warming up to purchasing products through social media apps. Older generations use it just as often.

Shoppers 144

Shoppers User-Generated Entertainment Social Media Marketing 144

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Transform 140

Transform Search Marketers User-Generated Digital Marketing 140

Martech

OCTOBER 3, 2023

In addition, Adobe made user interface updates and refreshed the Resource Library of program templates. Teams can get new features in place more easily to enjoy greater insights, productivity and efficiency. They introduce users to solid program architecture and powerful features such as tokenization. Why we care. Get MarTech!

User-Generated 128

User-Generated Shipping Place Analytics 128

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet. Anyone can now create beautiful images, videos, articles, 3D worlds, 3D products and more within seconds.

Market Trends 138

Market Trends Law Transform User-Generated 138

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks.

Real Estate 133

Real Estate Food Entertainment Analytics 133

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. Many others I spoke to expressed similar sentiments at various points throughout 2023. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Here’s our look back at the biggest SEO news and updates of 2023.

SEO 117

SEO User-Generated Gen Z Analytics 117

Hubspot Marketing

SEPTEMBER 12, 2023

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. And, this age group prefers social search methods more than all older generations. get one now on our app for a limited time.

Gen Z 138

Gen Z Product User-Generated Millennials 138

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Product 125

Product Transform User-Generated Customer 125

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023. That’s exciting.

Marketing Plan 137

Marketing Plan Retail Email Marketing User-Generated 137

Hubspot Marketing

JUNE 19, 2023

Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. Colossyan FlexClip Wave Video Best AI Video Generators Below are some of the best AI video-generating platforms for marketers and creators at all levels.

User-Generated 144

User-Generated Price Branding Communications 144

Hootsuite

DECEMBER 1, 2022

Following or researching brands and products: 26.9%. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. LinkedIn user demographics differ from those of the other social platforms. Users skew older and tend to have a higher income.

Marketing Strategy 143

Marketing Strategy Thought Leadership Marketing Marketers 143

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform 130

Transform Price User-Generated CRM 130

Search Engine Land

DECEMBER 12, 2023

This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. It provides insights into the subjects and challenges Google’s product developers focus on. User interaction : These query filters are then presented alongside their search results.

SEO 115

SEO User-Generated Transform Place 115

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. It generates options and tweaks them based on your feedback; voila, you've got custom content in a fraction of the time. ChatSpot, for example, integrates with our CRM to generate instant progress reports.

Branding 120

Branding Transform User-Generated SEO 120

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 119

Transform User-Generated B2C Management 119

Hootsuite

MAY 25, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Hootsuite offers a free caption generator for those who just can’t write another social media caption. This AI tool can help you create product photos with sleek backgrounds in a few different themes.

Price 129

Price eCommerce User-Generated Advertisers 129

Customers.ai

DECEMBER 6, 2024

As Derric Haynie, ecommerce extraordinaire and Head of Demand Generation at Pipe17 put it, TikTok Shop is the blue ocean opportunity for brands. Launched in September 2023, TikTok Shop has already snagged 2% of US ecommerce sales. TikTok stores user credit card and shipping info, making checkout faster than your morning coffee run.

eCommerce 114

eCommerce Shipping Outbound Marketing User-Generated 114

Hootsuite

JUNE 28, 2023

What about in 2023? His experiment found that, in 2023, dark social accounts for: 100% of TikTok profile clicks. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. That’s the whole point.

Gen Z 128

Gen Z Analytics Social Media Marketing Law 128

Martech

NOVEMBER 6, 2024

billion users , TikTok has the rare potential to drive both sales and increase brand audience connections. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content. You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. With over 1.9

Transform 131

Transform Advertisers Advertising Branding 131

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Advertisers 126

Advertisers Advertising Retail eCommerce 126

Martech

OCTOBER 25, 2024

Then along came generative AI. But its capabilities are expanding and users are experimenting with more use cases. For this article, I used the Google Gemini generative AI application to help me analyze customer data, identify customers that met certain criteria and receive recommendations and messaging to use with those customers.

Customer Marketing 126

Customer Marketing Marketing Strategy Customer Customer Acquisition 126

Martech

FEBRUARY 1, 2024

Artificial intelligence as a collaborator 2023 claimed to be the year of AI, but few marketers did more than play with early edition tools. Creative collaboration With these insights, creative teams benefit from time and cost savings employing generative AI to: Suggest compelling captions. Generate custom, branded visuals.

Social Media Marketing 143

Social Media Marketing Gen Z User-Generated Marketing 143

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” New multimodal Lens features.

Retail 131

Retail User-Generated Price Product 131