Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Martech

NOVEMBER 6, 2024

billion users , TikTok has the rare potential to drive both sales and increase brand audience connections. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content. You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. With over 1.9

Transform 121

Transform Advertisers Advertising Branding 121

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

Advertisers 115

Advertisers Advertising Retail eCommerce 115

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Gen Z 119

Gen Z Millennials User-Generated Shoppers 119

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” New multimodal Lens features.

Retail 121

Retail User-Generated Price Product 121

Sprout Social

DECEMBER 16, 2024

Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities. Innovation comes from rising to the occasion and employing true empathy.

Product 72

Product Transform Influencer Marketing User-Generated 72

Martech

OCTOBER 25, 2024

Then along came generative AI. But its capabilities are expanding and users are experimenting with more use cases. For this article, I used the Google Gemini generative AI application to help me analyze customer data, identify customers that met certain criteria and receive recommendations and messaging to use with those customers.

Customer Marketing 115

Customer Marketing Marketing Strategy Customer Customer Acquisition 115

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

Non-Profit 121

Non-Profit Customer Journey User-Generated SEO 121

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 108

Transform User-Generated B2C Management 108

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 131

User-Generated Food Transform Marketing 131

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 115

Health Millennials Transform Retail 115

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. You can optimize your marketing technology stacks and resource allocation by focusing on the 20% of tools, strategies or efforts that generate 80% of the results.

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Many of their capabilities were still rules based and relied on users to know how to configure them. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

CRM 115

CRM User-Generated Marketing Automation Platform Marketing 115

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

User-Generated 115

User-Generated Advertisers Advertising Marketing 115

Martech

AUGUST 1, 2024

Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. The company generated cash flow from operating activities of $31 million, an increase of 51% year-over-year.

Retail 113

Retail User-Generated Price Advertisers 113

Buffer Marketing

JANUARY 7, 2025

According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. The shift to AI-powered marketing has been dramatic. Pricing: Not listed.

Price 118

Price Thought Leadership Transform User-Generated 118

Customers.ai

DECEMBER 6, 2024

As Derric Haynie, ecommerce extraordinaire and Head of Demand Generation at Pipe17 put it, TikTok Shop is the blue ocean opportunity for brands. Launched in September 2023, TikTok Shop has already snagged 2% of US ecommerce sales. TikTok stores user credit card and shipping info, making checkout faster than your morning coffee run.

eCommerce 91

eCommerce Shipping Outbound Marketing User-Generated 91

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. That's where the Instagram stats comes in.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. The primary purpose of marketing is sales.

SEO 133

SEO Gen Z Finance Transform 133

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Martech

JULY 24, 2024

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes.

Gen Z 113

Gen Z Fashion Entertainment Marketing 113

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. No longer confined to short keyword phrases, users can now express complex, nuanced queries that more accurately reflect their true intentions. But not only that, analyzing data and writing code.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

SEPTEMBER 10, 2024

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report. This is a challenge Sprout takes to heart, not to mention one that informs our own product roadmap. Bottom line? Reclaim control of your calendar Social moves fast.

Social Media Marketing 121

Social Media Marketing User-Generated Education Customer 121

Hubspot Marketing

AUGUST 12, 2024

He’s a product SEO here, and he sounds like he needs a hug. How the Search Landscape Has Changed An entire generation has grown up never knowing a time before Google. Accelerated mobile pages were designed for faster mobile loading, and — see if this sounds familiar — it let users read content without clicking through to the website.

SEO 127

SEO User-Generated Fashion Product 127

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketing 125

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Branding 111

Branding Gen Z Energy Shoppers 111

Hubspot Marketing

MARCH 28, 2023

Look at the most remarkable Twitter stats we've found for 2023. And if you're in a pinch, jump to the information you need below: General Twitter Statistics Twitter Statistics for Business Twitter User Statistics Twitter Usage Statistics Twitter Followers Statistics Twitter Statistics General Twitter Statistics 1.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. Check out the full run-down below.

Millennials 131

Millennials Shoppers Marketing Marketers 131