Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

SmartBrief - Marketing

AUGUST 24, 2023

Simply put, according to a 2023 Association of National Advertisers study, 82% of CMOs find a lack of standardization across retail media platforms “a challenge” or a “big challenge.” ” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry.

Retail 52

Retail Shoppers Transform Gen Z 52

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs.

Customer 100

Customer Transform User-Generated Retail 100

Set Up

APRIL 16, 2024

Based on our conversations with both sides and our surveys, we have a finger on the pulse of the needs and trends within the marketing industry. According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59