Remove 2023 Remove Shopper Market Remove User-Generated
article thumbnail

Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

article thumbnail

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

Hubspot Marketing

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history , reaching 100 million daily active users within two months of launch.

article thumbnail

Which Agency Services Are Clients Using the Most?

Set Up

Based on our conversations with both sides and our surveys, we have a finger on the pulse of the needs and trends within the marketing industry. According to the Set up Marketing Relationship Survey , Clients leaned more heavily into content creation and video in 2023 than previous years by 15%. are under 40 ( Statista ).

Gen Z 59