illumin

MARCH 6, 2025

The global financial services market is projected to grow from $33.38 In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. Leverage email campaigns, social media, and flyers to deliver these messages. trillion in 2024 to $35.86 trillion in 2025.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. As of June 2023, there are 8.5

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. But why is social media marketing such a game-changer for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Martech

JUNE 9, 2023

Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. Are you getting the most from your stack?

Transform 112

Transform CRM Analytics Social Media Marketing 112

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

CRM 139

CRM User-Generated SEO Management 139

Spiralytics

AUGUST 24, 2023

Understanding the preferences and communication styles of these audiences enables you to establish deeper connections and resonate with your target market. Social Media Brand Voice Examples Let’s check out some social media brand voice examples! Today until 4/12, vote once daily in the Taco Bell app.

Branding 98

Branding Energy Transform Health 98

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. But in 2023, every social media site now allows video uploads and posts. And every social media site wants its users’ content.

Promotion 114

Promotion Social Media Marketing Place Analytics 114

Hootsuite

MAY 15, 2023

The information you gain can help you develop audience personas, better define your target market, and create more effective FAQs and product documentation. In Hootsuite’s 2023 Social Trends Survey , only 26% of organizations that use social as a primary customer service channel said they were using chatbots.

CRM 122

CRM Management Communications Place 122

Hootsuite

JULY 13, 2023

Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to generate and nurture quality leads? Class is in session.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

SocialPilot

FEBRUARY 6, 2025

Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 billion active monthly users, stands as one of the most influential social media platforms for businesses. million fake reviews in 2023 alone. In 2023, 17.4 Click here to list your business on Yahoo!

Real Estate 61

Real Estate Customer Food User-Generated 61

Hubspot Marketing

MARCH 5, 2024

Competitor analysis helps you understand the competitive landscape for your target market. For example, I just conducted a 2024 competitor analysis for HubSpot analyzing all the videos created by our competitors in 2023. Why is a YouTube competitor analysis important?

Education 110

Education Communications SEO Social Media Marketing 110

Buffer Marketing

NOVEMBER 13, 2023

If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Happy BGCM planning! 

User-Generated 133

User-Generated Retail Price Marketing 133

Spiralytics

MAY 30, 2024

hours online per day during the third quarter of 2023. hours daily—was dedicated solely to social media. This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. ” In 2023, X had 11.80 2024, May 6).

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Sachs Marketing Group

DECEMBER 18, 2023

AI enables brands to analyze consumer behavior and preferences at an unprecedented scale, allowing for highly targeted marketing campaigns. It’s still an experiment, but it’s set to end by the end of this month (Dec 2023) and may be rolling out. When this happens, organic results may be buried below the SGE result.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Hootsuite

JULY 6, 2023

Here’s how to find your social media target market. Use Hootsuite Pretty cool news: Hootsuite now comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work. Try Hootsuite for free Brush up on your 2023 hashtag strategy here !

User-Generated 104

User-Generated Entertainment Social Media Marketing Millennials 104

Spiralytics

MAY 10, 2023

And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. Boost your social media marketing Another area where you can leverage AI marketing to grow is social media.

User-Generated 52

User-Generated Marketing Marketers Analytics 52

Buffer Marketing

NOVEMBER 25, 2024

As consumers are increasingly skeptical of traditional brand-led advertising, influencer marketing offers something different: authentic recommendations from trusted voices. "We For each creator, consider: Audience demographics : Do their followers match your target market?

Influencer Marketing 115

Influencer Marketing Marketing Marketers Promotion 115

Hootsuite

APRIL 26, 2023

That doesn’t mean you have to avoid all targeting on social. If you understand the characteristics of your target market , you can use those targeting options to reach the right audiences with social ads. However, that flexibility is scheduled to end on May 11, 2023.

Health 120

Health Communications Law Management 120

Unbounce

AUGUST 13, 2024

The one thing you need to do before building out a lead generation strategy Tactics aside, there’s one thing in particular you need to do before diving into all of the execution and implementation: Define your target market and target buyer. And no, “we target everyone” isn’t the right answer here.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Buffer Marketing

JANUARY 9, 2024

or global audience, but if your target market is based in a specific country or region, I’d recommend supplementing this list with local national holidays, too.  or loves American football, Super Bowl Sunday is another annual event to keep an eye on for social media trends.

Fashion 131

Fashion Health Food Branding 131

Buffer Marketing

JANUARY 9, 2024

or global audience, but if your target market is based in a specific country or region, I’d recommend supplementing this list with local national holidays, too.  or loves American football, Super Bowl Sunday is another annual event to keep an eye on for social media trends.

Fashion 52

Fashion Health Food Branding 52

Backlinko

JUNE 26, 2023

Off-page SEO takes place outside of your website and involves things like building backlinks and social media marketing. It involves activities like link building, social media marketing, and online mentions. Social Media Marketing Did you know that 37% of adults in the US use Instagram?

SEO 73

SEO User-Generated Social Media Marketing Fashion 73

Martech

FEBRUARY 19, 2025

Here are some examples of B2B brands on TikTok and how they have used the platform: Adobe uses TikTok to target marketing professionals and creatives, showcasing product features and use cases. Dropbox posts short-form videos across different social media platforms, including TikTok. In total, brands spent $4.8

Gen Z 120

Gen Z Law B2C Entertainment 120