Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Rock Content

MARCH 15, 2023

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. See you there!

Global Marketing 98

Global Marketing eBook Marketing Marketers 98

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies.

User-Generated 120

User-Generated Marketing Marketers Copywriting 120

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Sprout Social

MARCH 27, 2025

billion (AU $251 billion) in 2023. The takeaway: Influencer marketing makes a sound investment alongside traditional marketing. Social commerce is on track to nearly double by 2029, meaning influencer marketing will become even more valuable. This is up from $1.63 Research shows 88% of Australians prefer Facebook.

Influencer Marketing 88

Influencer Marketing Marketing Marketers User-Generated 88

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. These are not absolutes.

Education 94

Education Logistics Promotion Advertising 94

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. This year’s survey The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers in December 2022 and January 2023; 401 of those provided salary information. That number was the same at all job levels.

Traditional Marketing 113

Traditional Marketing Promotion Management Marketing 113

Hubspot Marketing

APRIL 25, 2023

With more customers looking to facilitate the car buying process online , car manufacturers’ ability to embrace digital marketing tactics is more important than ever for making sales. Earlier this year, Nissan launched a new ad that is refreshingly different from traditional marketing tactics associated with car companies.

Manufacturing 140

Manufacturing User-Generated Traditional Marketing Education 140

Digital Marketer

JULY 24, 2023

In this blog, we will explore why video marketing has become an indispensable weapon in the digital marketer’s arsenal in 2023 and how it can effectively capture the attention and engagement of today’s consumers. What is Video Marketing? But what exactly is video marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

Whitepaper 124

Whitepaper Retail Traditional Marketing User-Generated 124

Search Engine Land

APRIL 9, 2024

billion in 2023, and employs approximately 114,000 members of staff worldwide, according to Statistica. ” “With Gemini models, we’re not only able to enhance traditional marketing tasks but also to integrate the end-to-end marketing process for continuous, adaptive optimisation. What is WPP?

Transform 128

Transform User-Generated Traditional Marketing Advertising 128

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. One-third of consumers use app and system settings to deny data consent, per a 2023 Gartner survey.

Customer 116

Customer Retail Customer Journey Traditional Marketing 116

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Martech

OCTOBER 27, 2021

“We’re changing elements on the page, and we initially thought about it as an extension of our marketing activities — how we were going to use overlays, models and more traditional marketing techniques to leverage the data that we had.”. COVID-19 has only sped up this marketing transformation.

Transform 121

Transform Customer User-Generated Advertising 121

Rock Content

SEPTEMBER 12, 2023

Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. Here’s a closer look at what AI market research is all about and how you can make the most of it. What is Marketing Research? Let’s take a look.

Market Research 97

Market Research Marketing Marketers Traditional Marketing 97

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. In conclusion, marketers face numerous challenges and opportunities as we head into 2023.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Search Engine Land

JANUARY 16, 2024

Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. His philosophy?

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Sprout Social

FEBRUARY 1, 2024

This is helpful because people trust people more than traditional, self-centered advertising. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. This approach creates a level of connection and trust that traditional marketing methods can’t easily replicate.

Customer 137

Customer Transform Communications Promotion 137

Set Up

SEPTEMBER 19, 2023

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

Transform 59

Transform B2C Food Direct Mail 59

Six & Flow

JULY 5, 2023

In recent years, the landscape of marketing has undergone a significant shift. As consumers become increasingly informed and discerning, traditional marketing techniques are no longer as effective as they once were. In response to this, many businesses have turned to a new approach: conversational marketing.

Conversational Marketing 52

Conversational Marketing Traditional Marketing Marketing Marketers 52

Hubspot Marketing

SEPTEMBER 26, 2023

Unlike a traditional product with a single purchase point, customers pay for SaaS solutions monthly or yearly. As a result, traditional and SaaS marketing have differing aims. A traditional marketing plan aims to convert prospects into buyers who purchase product(s) in a single transaction.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Martech

MAY 27, 2022

One of the biggest benefits of non-traditional marketing tools, such as social media , is that they generate actionable data that reveal insights. Google controls over 63% of the browser market and plans to phase out third-party cookies by 2023. This makes assessing the impact of your campaigns easier than ever before.

Advertising 121

Advertising Advertisers Transform Customer Acquisition 121

Use Insider

FEBRUARY 17, 2023

. #6 Oracle Marketing Personalization channels: Web (on-site), mobile app, email, SMS, push notifications, ads. Like the previous two entries, Oracle Marketing is a more traditional marketing cloud that bundles different products.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Hubspot) 90% of marketers credit video with aiding in lead generation. Wyzowl) In 2023, online videos accounted for 82.5% Ecommerce market will reach over $1.1

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Slick Text

MARCH 3, 2023

Updated March 3rd, 2023 In the fast-paced world of social media and the 24/7 news cycle, it’s becoming all the more common for customers to want — and even expect — immediate communication. While more traditional marketing methods like email […] The post What Is Conversational Marketing?

Conversational Marketing 52

Conversational Marketing Traditional Marketing Marketing Marketers 52

Spiralytics

JANUARY 16, 2023

90% of surveyed marketers claim they prefer working with micro-influencers, a 10% increase from the previous year, which boasted an already impressive 80% in 2020. . In the same survey, only 14% of marketers preferred celebrity influencers, an 8% decrease in only one year. alone will reach $4.5

Influencer Marketing 94

Influencer Marketing Law Digital Marketing Price 94

Econsultancy

DECEMBER 2, 2021

This technology is coming to the forefront due to its focus on first-party data – soon to be an even greater priority for marketers as Google prepares to block third -party cookies in Chrome at some point in 2023. This is the antithesis of many traditional marketing strategies which may focus on acquisition and sales.

Management 98

Management Customer Retail eCommerce 98

Sprout Social

JULY 12, 2023

Scale your customer care functions According to The 2023 State of Social Media report, 93% of business leaders believe AI and ML capabilities will be critical for scaling customer care functions over the next three years. Here is a closer look. Analyze customer sentiment Customers are spoiled for choice and difficult to hold onto.

Customer 98

Customer Transform Health User-Generated 98

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Search Engine Land

NOVEMBER 16, 2022

MarTech’s Event Participation Index also found that most marketers are optimistic they will be back attending in-person events in 2023. B2B marketers love to push every lead, no matter what they did on the site, to a sales rep. Traditional personas will be less relevant. Engage through digital channels.

B2C 86

B2C Health Marketing Marketers 86

Martech

OCTOBER 20, 2021

. “The customer data platform starts to act as your marketing hub,” he said. Discovery Plus is using Blueshift, he said, at the “intersection” of CDPs and marketing clouds. The traditional marketing clouds were built from acquired solutions which were very much focused on individual channels.

Transform 110

Transform User-Generated CRM Marketing 110

Martech

MARCH 9, 2023

Marketers panicked at the thought of losing open rates. 2023: The rise of ChatGPT and other AI-driven (meaning data-driven) natural language processing models. Marketers in all channels, from social media to influencer marketing, make the same mistake. The open rate is the obvious culprit.

Email Marketing 116

Email Marketing eCommerce Analytics Traditional Marketing 116

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now).

Thought Leadership 132

Thought Leadership Place B2C CMO 132

Duct Tape Marketing

JANUARY 9, 2024

I think that this idea has really taken on a life of its own recently, probably like so many things here in the beginning of 2023, very influenced by the pandemic, but what I've seen is many, many business owners over the years really are looking for a marketing agency, a marketing consultant, somebody to get the tactical things done. (01:25):

CMO 92

CMO Customer Journey Transform Traditional Marketing 92

Spiralytics

MAY 30, 2024

hours online per day during the third quarter of 2023. This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. million users aged 18 and above in 2023, TikTok’s ad reach is equivalent to 58.2% 2023, February 8).

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Hootsuite

JULY 24, 2023

In the old days, realtors had to market themselves on bus stops, billboards, and newspapers. While traditional marketing is still effective, competitive realtors know social media marketing takes the cake. Animoto Global averages for 2023 show consumers watch 17 hours of video content a week. How vintage.

Real Estate 95

Real Estate Price Social Media Marketing Analytics 95