The CMO Survey

APRIL 1, 2025

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature. The investment is delivering tangible results: 8.6%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing. Source: Salesforce Connected Shoppers report, 2025.

Retail 106

Retail Gen Z Transform Shoppers 106

Hubspot Marketing

SEPTEMBER 24, 2024

In 2023, headlines indicated that AI would change everything, for better or for worse. Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? And soon, they’ll be using it for transformation. Soon, marketers will be able to transform their work using AI.

Transform 111

Transform Customer Journey User-Generated Customer 111

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

Transform 108

Transform User-Generated B2C Management 108

Martech

JANUARY 20, 2025

AI is set to transform the way we work, yet its full potential remains untapped. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Why isn’t it?

Analytics 114

Analytics Transform Outbound Marketing Marketers 114

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. What’s driving this transformation? In this guide, I'll walk you through the evolution of B2B video marketing.

Video Marketing 128

Video Marketing Marketing Strategy Transform B2C 128

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech.

Transform 110

Transform Digital Marketing Content Marketing Marketers 110

Martech

FEBRUARY 3, 2025

2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. For instance, Super Bowl LVII in 2023 had a record 123 million viewers, showcasing the event’s status as a major cultural phenomenon. million in 2005.

Transform 110

Transform Price Entertainment Advertising 110

Martech

JULY 17, 2024

China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. . “There are a lot of governmental mandates for the use of generative AI. filed 6,300 in that same time period.” But generative AI is bringing AI more to the front end CX applications.

Transform 143

Transform Food Analytics Place 143

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 113

Health Millennials Transform Retail 113

Calvyn Lee Blog

NOVEMBER 24, 2023

As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today. AI and generative tools represent one wave of transformative technologies to selectively incorporate rather than ignore.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Search Engine Land

JULY 29, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Evolution in user search behavior GEO is essential because AI-driven search is transforming how people find and consume information.

Transform 131

Transform User-Generated SEO Law 131

Martech

MARCH 3, 2025

The legal and financial risks of clinging to MQLs The stakes have increased since the Delaware 2023 ruling, which expanded the Duty of Oversight liability to corporate officers, including CMOs, CROs and CDAOs. The first step in this transformation is moving beyond MQLs and focusing on revenue-centric metrics.

Transform 118

Transform Finance Marketers Marketing 118

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. The post Why ChatGPT will profoundly transform every marketing career, starting now appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This technology levels the playing field and makes everybody an excellent content creator.

Transform 145

Transform Copywriting Marketers Marketing 145

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

Market Trends 124

Market Trends Transform Customer loyalty Millennials 124

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Martech

NOVEMBER 4, 2024

DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Amazon, Walmart, Target), per Statista.

Transform 114

Transform Retail Manufacturing eCommerce 114

SmartBrief - Marketing

APRIL 21, 2024

Here are three prescriptives for transforming the way you do marketing. billion in 2023, and it’s projected to grow at a CAGR of 9.4% Tightening budgets and resources aren’t doomsayers for marketing leaders; they’re an opportunity for transformation. Design a marketing operating model with a focus on desired outcomes.

Transform 90

Transform CMO Marketers Marketing 90

Econsultancy

JANUARY 30, 2023

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

Digital Trends 141

Digital Trends Pharmaceutical Transform Influencer Marketing 141

Backlinko

DECEMBER 27, 2024

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. A 2023 Deloitte report anticipates that generative AI will lead to a 20% equipment availability increase and a 10% annual maintenance cost decrease for the automotive industry. It also generates outlines and creative content.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. Research published by Fortune estimates that more than 4,000 workers lost their jobs to AI in 2023 alone. One major concern relates to jobs.

Transform 98

Transform Finance Energy User-Generated 98

Sprout Social

SEPTEMBER 23, 2024

Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. According to The 2023 State of Social Media Report , 98% of business leaders agree companies need to better understand the potential of AI technology for long-term success.

Transform 83

Transform Marketers Marketing Energy 83

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Transform 129

Transform Non-Profit Health SEO 129

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content Marketing 123

Content Marketing Transform User-Generated Marketers 123

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Murray highlighted the searcher has been transformed to deeper, more rich, engaging, conversations.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Hubspot Marketing

JANUARY 27, 2025

How is AI transforming the practice? Our research found that: 50% of marketers from businesses that maintain blogs say they saw a higher ROI from blogging in 2024, relative to 2023. We covered all of the big bases, including: Do companies still publish blog content? Why do companies blog? What kind of content are companies publishing?

Transform 109

Transform Marketers Marketing Thought Leadership 109

Hubspot Marketing

MARCH 8, 2023

Black Travel Summit Dates: October 20 - 22, 2023 Location: Miami, FL & Virtual In celebration of Black culture and business in travel, Black Travel Summit brings together industry professionals, influencers, and travelers for a weekend of panels, workshops, vendor shopping, and networking opportunities. Tennessee 3. Multi-City 6.

Non-Profit 141

Non-Profit Transform Logistics Finance 141

Martech

JULY 17, 2024

By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy. Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report. Marc Andreessen defines it as being in a good market with a product that satisfies that market.

Product Marketing 101

Product Marketing Product Transform Marketers 101

Unbounce

JULY 5, 2023

On data bias, John MacCormick, professor of computer science at Dickinson College (who accidentally built a racially-biased AI algorithm in 1998), said: …Even in 2023, fairness can still be the victim of competitive pressures in academia and industry. Lack of context Trends change quickly (like during 2021 to 2023, for instance).

Transform 126

Transform Analytics Marketers Marketing 126

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Search Engine Land

AUGUST 21, 2024

Pictory: Condensing long-form content into short videos Pictory allows you to transform long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes.

Transform 103

Transform User-Generated Influencer Marketing Product 103

Search Engine Land

OCTOBER 23, 2023

Select winners of the 2023 Search Engine Land Awards will be invited to speak live at SMX Next during our two ask-me-anything-style sessions. And huge thank yous to everyone who entered the 2023 Search Engine Land Awards and our fantastic panel of judges for this year’s awards. Register here for SMX Next (it’s free) if you haven’t yet.

Transform 115

Transform SEO Search Marketers Branding 115

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Transform Marketers 124

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. Sports marketing isn’t new, but it does look different. million views on TikTok.

Transform 91

Transform Gen Z Fashion Food 91