SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. Tableau Semantics is now generally available. Generally available in 2025.

Transform 103

Transform Analytics User-Generated Promotion 103

Martech

OCTOBER 28, 2024

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

Market Trends 130

Market Trends Transform Customer loyalty Millennials 130

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. This growing change isn’t lost on marketers.

Content Marketing 132

Content Marketing Transform User-Generated Marketing 132

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Paid plans start at $15/month.

Price 118

Price Thought Leadership Transform User-Generated 118

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.

Transform 98

Transform Retail Shoppers Price 98

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketing 130

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 125

User-Generated Social Media Marketing Promotion Transform 125

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Businesses Grow

DECEMBER 8, 2022

But with the introduction of a new, user-friendly interface, anybody has access to this breathtaking technology. OpenAI is a research laboratory dedicated to creating artificial general intelligence (AGI) that can benefit humanity. In 2023, marketing and the marketing profession will be transformed.

Transform 145

Transform Copywriting Marketing Marketers 145

Scoop.it!

NOVEMBER 7, 2024

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” By 2024, that number jumped to 9%.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Search Engine Land

AUGUST 21, 2024

A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. It’s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video. Ten days later, I tried to check out Sora for myself.

Transform 103

Transform User-Generated Influencer Marketing Product 103

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Source Your website hierarchy is key to navigation that is easy to follow for both users and search engine bots. Heres an example.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

APRIL 23, 2025

UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. She told me about a product launch where they heavily relied on PR and assumed media coverage alone would generate conversions. The marketing campaign for the Barbie movie, released in 2023, became a standout example of earned media success.

PR 98

PR User-Generated Transform Thought Leadership 98

Search Engine Land

AUGUST 28, 2024

However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. ERNIE (Enhanced Representation through kNowledge Integration) is an AI language model developed by Baidu that leverages knowledge graphs to enhance natural language understanding and generation.

SEO 93

SEO Transform Automobile Real Estate 93

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Stage Zero: The AI User It started with a poem. It was springtime in 2023 and you heard that this new ChatGPT thing could write anything. In that moment, you became an AI user.

Transform 71

Transform User-Generated CMO Copywriting 71

Rock Content

MAY 24, 2024

Generative tools already appear in most marketing routines , filling a number of roles. Understanding Generative AI What is generative AI, and how does it work? As a type of artificial intelligence , generative AI is software that can create brand-new content from user inputs.

Transform 98

Transform Finance Energy User-Generated 98

Calvyn Lee Blog

MARCH 18, 2023

Microsoft held an event in March 2023 to talk about the future of work with AI. Satya Nadella believes that we are at the start of a new era of computing that will transform how we think, plan, and act, with powerful foundation models and capable copilots that are accessible via natural language.

Transform 130

Transform User-Generated Energy New Technology 130

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

DECEMBER 16, 2024

As we map out Sprouts continuous evolution , we are focused on providing an even more effortless and cohesive user experience. This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social.

Product 74

Product Transform Influencer Marketing User-Generated 74

Unbounce

JULY 5, 2023

This can only be done by analyzing millions upon millions of datasets from previous users. So, AI-powered tools can generate reports, perform data analysis, and provide actionable insights at speeds most humans can’t even fathom , improving productivity and freeing up time to focus on higher-value activities.

Transform 126

Transform Analytics Marketing Marketers 126

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

MARCH 27, 2025

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. A frequently cited study by IDC and Box conducted in 2022 found 90% of the data generated by organizations is unstructured. There is so much to unpack on this single topic.

CRM 94

CRM Transform Whitepaper User-Generated 94

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform 139

Transform Price User-Generated CRM 139

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet.

Market Trends 137

Market Trends Law Transform Entertainment 137

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. It’s a leap forward in search engines, harnessing the power of generative AI to provide users with more comprehensive and contextually relevant answers to their queries.

Transform 145

Transform User-Generated SEO Advertising 145

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. In general, nowadays, 75.7% So, let’s dive into how AI is transforming the landscape of video marketing strategies and explore its exciting future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 106

Gen Z Food Fashion Millennials 106

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2 Case study: ASO.

Gen Z 125

Gen Z Transform Retail Entertainment 125

Animalz blog

JANUARY 30, 2025

Our AI Reality Check (2023) We started our AI journey where most companies do: chasing efficiency. In early 2023, we assembled a specialized team armed with the latest AI tools Jasper, Writer, and other GPT-powered platforms. Our Alternative Approach (2023 – 2024) Our second experiment took the opposite approach.

Transform 67

Transform Thought Leadership Fashion Price 67

Sprout Social

SEPTEMBER 16, 2024

In this Instagram Reel, you can see someone behind the camera waving a wand and transforming Alumni Lawn into a magical scene, complete with twinkling lights adorning the university’s ancient elm and oak trees. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily.

Transform 103

Transform PR Education Energy 103

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. It generates options and tweaks them based on your feedback; voila, you've got custom content in a fraction of the time. ChatSpot, for example, integrates with our CRM to generate instant progress reports.

Branding 130

Branding Transform User-Generated SEO 130

Spiralytics

MAY 2, 2025

You’ll discover how visual search statistics and data democratization tools transform how businesses leverage information for maximum impact. Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. for every dollar spent. during the forecast period.

Transform 52

Transform Direct Mail Analytics User-Generated 52