Rock Content

MAY 24, 2024

Generative tools already appear in most marketing routines , filling a number of roles. Understanding Generative AI What is generative AI, and how does it work? As a type of artificial intelligence , generative AI is software that can create brand-new content from user inputs.

Transform 98

Transform Finance Energy User-Generated 98

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. The good news?

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. It’s a leap forward in search engines, harnessing the power of generative AI to provide users with more comprehensive and contextually relevant answers to their queries.

Transform 145

Transform User-Generated SEO Advertisers 145

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Digital media and advertising.

Transform 119

Transform CMO eCommerce Advertising 119

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. To help you stay ahead of the game, we asked 1,283 social media marketers around the globe about the biggest trends they’re seeing, their goals, challenges, and strategies going into 2023. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet.

Market Trends 138

Market Trends Law Transform User-Generated 138

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 127

Transform User-Generated SEO Law 127

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

Transform 130

Transform Price User-Generated CRM 130

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. In general, nowadays, 75.7% So, let’s dive into how AI is transforming the landscape of video marketing strategies and explore its exciting future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. This guide will explore 11 examples of real brands using AI in 2023 and beyond. It generates options and tweaks them based on your feedback; voila, you've got custom content in a fraction of the time. ChatSpot, for example, integrates with our CRM to generate instant progress reports.

Branding 120

Branding Transform User-Generated SEO 120

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Pull user logs for each tool. Calculate each tool’s ROI: (Revenue Generated – Total Cost) / Total Cost. Then, rank them.

Key Performance Indicator 128

Key Performance Indicator Transform User-Generated CMO 128

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2 Case study: ASO.

Gen Z 122

Gen Z Transform Retail Entertainment 122

Martech

JANUARY 18, 2023

This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform.

Analytics 134

Analytics Transform Customer Journey eCommerce 134

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted. Let’s start with the basics — adding a new contact.

Transform 124

Transform User-Generated Marketing Automation Platform CRM 124

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. 3 ways marketing and sales teams can generate buyer interest. COVID-19 has only sped up this marketing transformation. Demands for deeper engagement. “We

Transform 126

Transform Customer User-Generated Advertisers 126

Search Engine Land

DECEMBER 12, 2023

This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. China, Europe, Russia Publication date : October 2023 Google Search is getting even smarter with more filters to refine searches. Allowing dynamic user interaction with these filters.

SEO 115

SEO User-Generated Transform Place 115

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Marketing Insider Group

NOVEMBER 20, 2023

Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Enter the world of prompt engineering.

Transform 128

Transform User-Generated SEO Digital Marketing 128

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. These tools can help marketers target ads based on a user’s interests, send personalized email campaigns, and create personalized content. uses AI to understand your audience and their needs, and then generate content that is tailored to their interests.

Transform 110

Transform User-Generated Marketing Marketers 110

Martech

OCTOBER 28, 2024

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

Market Trends 133

Market Trends Transform Customer loyalty Millennials 133

Digital Marketer

SEPTEMBER 23, 2022

With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. According to a Forrester report , digital marketing spending by companies will reach $146 billion by 2023. Exploring 7 Effective Digital Marketing Trends in 2023. Attract Users Through Video-Based Content.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Search Engine Land

APRIL 9, 2024

Voiceover script generation. With the world’s biggest ad group actively incorporating Google’s Gemini into their strategy, it’s a pivotal moment and advertisers should pay attention as this integration holds the promise of transforming the industry landscape. Product image creation. What is WPP? How it will work.

Transform 128

Transform User-Generated Traditional Marketing Advertisers 128

Martech

MAY 14, 2024

From automated image generation tools to design assistants, below is a rundown of tools to make your visual content production more efficient, using AI to handle the tedious, manual tasks while still focusing creative control where you want it. It allows users to create unique, highly detailed images simply by typing a text prompt.

Transform 128

Transform User-Generated Energy Promotion 128

Sprout Social

FEBRUARY 22, 2023

According to The 2022 Sprout Social Index™ , customer-centric brands use social data to inform their: Sales strategy Product development Content strategy Customer experience Competitive insight Market research By tapping into the ample benefits and business insights social media offers, you can transform the way your entire company operates.

Transform 139

Transform User-Generated Customer Journey Branding 139

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. Talkdesk’s Talkdesk Autopilot is the next generation of its virtual agent. MFA AI-driven site Measurement and Optimization solution expands on the beta announced in Q4 2023 and will be available globally beginning in Q2 2024. Get MarTech!

Transform 121

Transform Customer Acquisition User-Generated Advertisers 121

Sprout Social

FEBRUARY 6, 2024

Earning the top spot this year is a reflection of not only the exceptional work Team Sprout puts in everyday, but of the way our customers are transforming their businesses with the power of social. I have immense gratitude for our more than 30,000 customers—we’re here because of you.

Product 125

Product Transform User-Generated Customer 125

Hubspot Marketing

JULY 25, 2023

In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023. On average, users send a moderate volume of business emails, ranging from 11 to 25 per day. of users check their inbox 2-4 times a day.

Real Estate 95

Real Estate Non-Profit Transform User-Generated 95

Unbounce

JUNE 15, 2023

From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. From a user perspective, this is great. Artificial intelligence (AI) has revolutionized the way we live.

SEO 132

SEO Transform User-Generated Marketing 132

Hubspot Marketing

NOVEMBER 21, 2024

Think about it: An engaging explainer video can transform a confused prospect into an interested lead while a well-crafted customer story can turn a hesitant decision-maker into a confident buyer. What’s driving this transformation? In this guide, I'll walk you through the evolution of B2B video marketing.

Video Marketing 109

Video Marketing Marketing Strategy Transform B2C 109

Hubspot Marketing

SEPTEMBER 24, 2024

In 2023, headlines indicated that AI would change everything, for better or for worse. Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? And soon, they’ll be using it for transformation. Soon, marketers will be able to transform their work using AI.

Transform 89

Transform Customer Journey User-Generated Customer 89

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent. What C.R.A.F.T.

Transform 120

Transform User-Generated SEO Analytics 120

Martech

JANUARY 22, 2024

When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. 1 challenge for marketers who are new to generative AI is crafting great prompts. You’ll also find a link to a tutorial on the image generator page. Keep reading for the full scoop.

Transform 119

Transform CMO User-Generated Management 119

Customers.ai

APRIL 25, 2023

Benefits of AI Email Marketing Examples of AI Email Marketing Best Tools for AI Email Marketing in 2023 Future of AI Email Marketing Grade Your Website Lead Conversion Rate Instantly Get an instant website audit and 50 leads for free Website / URL * Claim my website visitor list now What is AI Email Marketing? What is AI Email Marketing?

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. As user behavior changes, so does the search landscape. Core Web Vitals (CWV): Speed metrics Google uses to gauge a website’s user experience. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Calvyn Lee Blog

FEBRUARY 20, 2024

In this article, we will focus on the top 5 trends summarized below: Generative and Predictive Artificial Intelligence People-Led Marketing TikTok Will Be Essential for Companies Social Media SEO Video Will Be King Let’s dive into each of these top trends in more detail: #1. Predictive AI analyzes data patterns to anticipate events.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 100

Gen Z Millennials Transform Advertisers 100