Hootsuite

MARCH 16, 2023

Looking to attract people to your niche, highly-technical white paper writing company? Free 30-Day Trial The post A Beginner’s Guide to Microsoft (Bing) Ads in 2023 appeared first on Social Media Marketing & Management Dashboard. Well, things just got easier, my friend. Stay on top of things, grow, and beat the competition.

Whitepaper 145

Whitepaper Advertisers Advertising Manufacturing 145

Martech

OCTOBER 18, 2022

If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered. The post The 2023 Digital Marketing Salary Guide is here!

Digital Marketing 125

Digital Marketing Marketing Marketers SEO 125

Scoop.it!

OCTOBER 31, 2024

However, you can also achieve similar results by creating in-depth monthly reports, quarterly surveys, annually updated whitepapers, or any other resource that will demonstrate your credibility and present your target audience with insights they can’t get anywhere else. Well, if you have the resources, then sure — you can go for it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. The post Staying Ahead of the Game: The Importance of Content in Your 2023 Consumer Marketing Strategy appeared first on Girlpower Marketing.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Rock Content

APRIL 11, 2023

This includes blog posts, social media posts and longer pieces of content like white papers. Whether you use content or copywriting, there are a few key techniques you can use to convert more leads in 2023. The post 5 Website Copywriting Techniques to Convert More in 2023 appeared first on Rock Content.

Copywriting 98

Copywriting Whitepaper Key Performance Indicator Education 98

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. 20 minute read Landing page optimization 101 landing page optimization tips October 20, 2023. 14 minute read Landing page examples 40 best landing page examples of 2024 (for your swipe file) September 7, 2023. March 14, 2024. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Rock Content

APRIL 20, 2023

Content such as blog posts, videos, webinars, case studies, e-book and white papers should all be included in your product marketing strategy. The post How to Build a Product Marketing Strategy in 2023 appeared first on Rock Content. Don’t believe content marketing is that big a deal?

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Ebooks and whitepapers. The post 11 Real Social Media Trends for 2023: What Insiders Won’t Tell You appeared first on Marketing Insider Group.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Martech

MARCH 27, 2025

The findings were featured in a whitepaper published in 2023. How big is the unstructured data problem? A frequently cited study by IDC and Box conducted in 2022 found 90% of the data generated by organizations is unstructured. Note that this timing was in parallel with generative AI starting to hit the mainstream.

CRM 94

CRM Transform Whitepaper User-Generated 94

illumin

MARCH 6, 2025

In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. trillion in 2025.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on MarTech.

Transform 116

Transform Digital Marketing Content Marketing Marketing 116

Hubspot Marketing

MAY 29, 2023

And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

Martech

SEPTEMBER 27, 2023

More than 9 in 10 marketers say AI will have a major impact Source: 2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel by RPE Origin and Ascend2 Only 8% of marketers doubt the effect AI will have on email marketing. Here are five of the key findings in our study ( download a free ungated copy ): 1.

Email Marketing 131

Email Marketing Whitepaper Marketing Marketers 131

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

Whitepaper 123

Whitepaper Retail Traditional Marketing User-Generated 123

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Keep your eye on these for 2023.

Advertising 80

Advertising Advertisers Whitepaper B2C 80

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. USC Dornsife College of Letters, Arts and Science, November 17, 2023.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

AUGUST 1, 2023

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. The post 14 Social Media Metrics That Drive Results in 2023 appeared first on Marketing Insider Group. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key.

Whitepaper 98

Whitepaper Thought Leadership Promotion Customer loyalty 98

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. The post The 2023 Content Marketing Report: See how AI is transforming the game appeared first on Search Engine Land.

Transform 94

Transform Digital Marketing Content Marketing Marketing 94

Search Engine Land

MARCH 16, 2023

Download the 2023 SEO Trends & Predictions report from Conductor and get access to detailed data analysis and a comprehensive list of trends and predictions. With this report, you’ll be able to optimize your current (and future) SEO and content marketing strategies to maximize performance and achieve increased goals for 2023.

Digital Marketing 88

Digital Marketing SEO Marketing Marketers 88

Search Engine Land

FEBRUARY 21, 2023

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. Register today for “Master the CX Trifecta in 2023: Data, Content & Tech,” presented by Acquia and create the foundation for CX success this year and beyond. Click here to view more Search Engine Land webinars.

Customer 86

Customer Whitepaper Branding Analytics 86

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. All this was designed to establish Finish Thompson as a helpful, reliable and trustworthy partner.

Whitepaper 97

Whitepaper Manufacturing Customer Pharmaceutical 97

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. ” Dig deeper: Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 A rule of thumb holds that marketers use only about 20% to 30% of what a tech platform offers. My answer: No.

Marketing Strategy 106

Marketing Strategy Whitepaper Thought Leadership Marketing 106

Search Engine Land

OCTOBER 20, 2022

Register today for “5 Ways to Improve your Content Workflows and Strategy in 2023,” presented by Canto, and get the survey results to learn content strategies, workflows and technology that have made these organizations successful. . Click here to view more Search Engine Land webinars.

Management 85

Management Product Whitepaper 85

Power Digital Marketing

APRIL 10, 2025

According to a 2023 ABM Benchmark Study , 74% of ABM programs drive significant or moderate revenue growth. Key activities include: Developing bespoke content, such as white papers or case studies, for target accounts. These numbers highlight a crucial truth: ABM isnt just a marketing trendits a proven growth driver.

Whitepaper 40

Whitepaper Marketing Marketers CRM 40

Martech

APRIL 19, 2024

Data from Deloitte, Duke University’s Fuqua School of Business and the American Marketing Association (AMA) found spending on social media would hit its highest level since the height of the COVID pandemic in the 12 months following August 2023. year-over-year growth for lead ad submissions in 2023 compared to 2022. Meta saw 16.6%

Social Media Marketing 128

Social Media Marketing B2C Whitepaper Marketing 128

Digital Marketer

AUGUST 9, 2023

Here’s some examples of content marketing: Infographics Ebooks Checklists White papers Webinars Free trainings Content marketing helps to “pull” your ideal customer into your business so they know you’re an option as they look to solve different problems they have. Have question? Follow me on LinkedIn and DM me with questions!

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Search Engine Land

JANUARY 3, 2023

Register today for “ Paid Search Tactics That Will Give You Brand Dominance in 2023, ” presented by Adthena. The post Webinar: Paid search tactics for brand dominance in 2023 appeared first on Search Engine Land. Join this engaging webinar and learn how to protect your brand in a competitive search landscape.

Branding 82

Branding Whitepaper Product 82

Hubspot Marketing

SEPTEMBER 27, 2023

And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. Whitepapers (12%) The type of content that would benefit the least from artificial intelligence is whitepapers , according to survey data.

Whitepaper 102

Whitepaper eBook User-Generated Marketing 102

Martech

FEBRUARY 6, 2024

“Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from.

Transform 116

Transform Whitepaper Direct Mail Shoppers 116

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). Social must be considered in producing any marketing asset — video, white paper, case study or event. But if you don’t look…you won’t find it. Is it strategic?

Whitepaper 110

Whitepaper Millennials Law CMO 110

Search Engine Land

MARCH 7, 2023

58% plan to use AI for content and SEO in 2023. Google has warned against using AI-generated content for years – although that guideline has softened in 2023. 90% of organizations prioritizing SEO in 2023. Top 4 enterprise SEO concerns in 2023. Organizations Are Turning to SEO Now , BrightEdge whitepaper.

SEO 89

SEO Whitepaper Search Marketers Branding 89

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. The biggest announcements during the Microsoft Ignite 2023 keynote were the enhancements to Copilot.

Whitepaper 110

Whitepaper eBook Advertising Advertisers 110

Search Engine Land

JANUARY 25, 2023

Register today for “5 CX Trends That Will Shape 2023,” presented by Reputation. The post Webinar: 5 CX trends that will shape 2023 appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Customer 76

Customer Whitepaper Branding Analytics 76

Marketing Insider Group

MARCH 2, 2023

Image Source: HerCircle In 2023 we anticipate this trend to trickle down to all things designed, including websites. The web design trends of 2023 affirm this even further, but in a slightly different way. Start elevating your content experience now with gated ebooks, whitepapers and more. The idea of Web3.0 The gist of Web3.0

Whitepaper 110

Whitepaper eBook Fashion User-Generated 110

Search Engine Land

JANUARY 4, 2023

Register today for “7 Ways to Keep Y o ur Customers Coming Back in 2023,” presented by PwC. The post Webinar: 7 ways to keep your customers coming back in 2023 appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Customer 79

Customer Customer loyalty Whitepaper Analytics 79

Marketing Insider Group

OCTOBER 21, 2020

billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. Whitepapers or e-books. Advertising platforms will then use an algorithm to display your ads in the search engine result pages (SERP) based on factors such as keyword relevance and landing page quality. Source: Google.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127