Practical eCommerce - Marketing

NOVEMBER 19, 2024

The post Holiday 2024 Marketing Campaigns from Top Brands appeared first on Practical Ecommerce. This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content.

Branding 83

Branding eCommerce Marketing Marketers 83

Search Engine Land

AUGUST 15, 2024

Google has released the August 2024 core update, which will take about a month to fully roll out. “Today, we launched our August 2024 core update to Google Search. . “Today, we launched our August 2024 core update to Google Search. What Google said. ” Guidance updated. Other updates. Why we care.

Promotion 145

Promotion SEO 145

Social Media Examiner

OCTOBER 16, 2024

Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. In this comprehensive 38-page […] The post 2024 Generative AI Marketing Industry Report appeared first on Social Media Examiner.

Transform 106

Transform Marketing Marketers Product 106

Search Engine Land

JUNE 20, 2024

Google has unleashed a new search spam update today, the June 2024 spam update. Released the June 2024 spam update. The last spam update was on March 5, 2024 and was named March 2024 spam update , it completed on March 20th. This spam update may take up to one week to complete, Google wrote. Spam updates.

SEO 142

SEO 142

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo. We want to know what you learned in 2024, so we’ve created a very brief survey for the MarTech community.

Marketing 96

Marketing Marketers User-Generated Management 96

Search Engine Land

SEPTEMBER 3, 2024

Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. Today, we launched our August 2024 core update to Google Search. As we said before, this update is not just a normal core update. Guidance updated.

Promotion 138

Promotion SEO 138

Martech

OCTOBER 8, 2024

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Top B2B challenges. The full report is here (registration required). Processing.

CMO 126

CMO Marketing Marketers Influencer Marketing 126

The CMO Survey

APRIL 22, 2024

The post Spring 2024 appeared first on The CMO Survey.

CMO 130

CMO 130

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 126

Gen Z B2C User-Generated Branding 126

Martech

JANUARY 3, 2024

Here are some ways that marketers will leverage social media in 2024. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.”

Entertainment 136

Entertainment Advertising Advertisers User-Generated 136

illumin

SEPTEMBER 3, 2024

Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. The traditional back to school ad format of bright colors, poppy music, and light humor reigns supreme in 2024. The top 5 back to school ads of the year These are the best ads from 2024’s back to school season.

Advertising 110

Advertising Advertisers Product Branding 110

Search Engine Land

MARCH 20, 2024

Google’s March 2024 spam update rollout is now complete. The March 2024 core update is still rolling out and will likely continue to roll out for the next couple of weeks. Google wrote this morning, “The rollout was complete as of March 20, 2024.” ” March 2024 spam update.

SEO 143

SEO 143

Search Engine Land

APRIL 26, 2024

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. Google also rolled out the March 2024 spam update that started on March 5 and was completed on March 20. More on the March 2024 core update. Overlapping updates.

Product 144

Product Branding SEO 144

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. Another top takeaway from Coveo’s 2024 holiday report is that the grocery sector is ripe for significant digital growth.

Shoppers 79

Shoppers Gen Z Millennials Fashion 79

SMA Marketing

NOVEMBER 18, 2024

In this video, we’re covering Google’s latest core update—the November 2024 update. We’ll discuss practical advice around core updates, what this means for your website, and how it affects your search engine optimization (SEO) strategy.

SEO 52

SEO Content Marketing Marketing Marketers 52

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Think of how this information might affect the business’ trajectory in 2024, particularly search.

SEO 132

SEO PR Customer Journey Health 132

Social Media Examiner

MAY 20, 2024

How Are Marketers Using […] The post 2024 Social Media Marketing Industry Report appeared first on Social Media Examiner. Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report.

Social Media Marketing 128

Social Media Marketing Marketing Marketers Marketing Plan 128

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Practical eCommerce - Marketing

OCTOBER 9, 2024

TikTok Shop Sales 2023-2024 appeared first on Practical Ecommerce. TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels. The post Charts: U.S.

eCommerce 89

eCommerce Product 89

Search Engine Land

JUNE 27, 2024

Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. Google wrote this morning, “The rollout was complete as of June 27, 2024.” Google wrote this morning, “The rollout was complete as of June 27, 2024.” Spam updates.

SEO 110

SEO 110

Hootsuite

SEPTEMBER 11, 2024

Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Here are the industry averages across all major social networks as of September 2024: Facebook: 5.9% Instagram: 5% X (Twitter): 3.4% LinkedIn: 2.2%

User-Generated 90

User-Generated Social Media Marketing Analytics Management 90

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.2% Here is how other government profiles are doing in Q3 2024: LinkedIn: 0.63% Instagram: 0.54% X (Twitter): 0.22% Facebook: 0.11% Inform and engage on social media with Hootsuite. Facebook: 3.2% X (Twitter): 2.4%

User-Generated 92

User-Generated Social Media Marketing Management Analytics 92

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Advertising 124

Advertising Advertisers User-Generated Price 124

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 92

CRM Transform User-Generated Management 92

Practical eCommerce - Marketing

SEPTEMBER 30, 2024

The post 12 New Social Networks for 2024 appeared first on Practical Ecommerce. Our all-new rundown of new social networks includes decentralized platforms, live-streaming apps, location-based services, and more.

eCommerce 79

eCommerce 79

Search Engine Land

SEPTEMBER 16, 2024

Google’s August 2024 core update started on Aug. 15, 2024, and completed 19 days later on Sept. While the August core update felt really big for us, Google told us the March 2024 core update was its largest core update ever. Data providers on the Google August 2024 core update Similarweb. Ranking bug.

Health 87

Health SEO Retail Promotion 87

Marketing Insider Group

AUGUST 27, 2024

trillion in 2024 and is still growing, so you’ll have to work hard if you want to stand out. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024.

Manufacturing 114

Manufacturing Whitepaper Marketing Marketers 114

Martech

OCTOBER 10, 2024

The post What are marketers’ investment priorities as 2024 winds down? Why Juliette thinks authenticity will be a focal point for marketers in 2025. Email: Business email address Sign me up! Processing. appeared first on MarTech.

CMO 103

CMO Marketing Automation Platform Marketing Marketers 103

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Influencer marketing.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 112

Retail eCommerce Gen Z Shoppers 112