Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.2% Here is how other government profiles are doing in Q3 2024: LinkedIn: 0.63% Instagram: 0.54% X (Twitter): 0.22% Facebook: 0.11% Inform and engage on social media with Hootsuite. Facebook: 3.2% X (Twitter): 2.4%

User-Generated 110

User-Generated Social Media Marketing Management Analytics 110

Martech

AUGUST 14, 2024

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday 2024: Competing with an election messaging blitz Thanksgiving to Christmas is the email Super Bowl, and you’re in the fourth quarter with the clock running out. ” We need to take email seriously.

Email Marketing 126

Email Marketing Marketing Automation Platform Branding Customer 126

Sprout Social

SEPTEMBER 17, 2024

The post How to schedule Instagram Stories [2024 Guide] appeared first on Sprout Social. You need to think bigger if you want to own this platform. Check out our Instagram for Brands guide to step up your Instagram game and future-proof your strategy.

Social Media Marketing 132

Social Media Marketing User-Generated Branding Promotion 132

Aspiration Marketing

AUGUST 5, 2024

Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads. Let’s find out as we delve into five ways you can leverage social listening to build better CX relationships in 2024. The question is, could social listening take your CX strategy one step further?

Customer 252

Customer Product Branding Social Media Marketing 252

Sprout Social

SEPTEMBER 26, 2024

Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024. Create more short-form video content Guess what we found in the 2024 Content Benchmarks Report ? The post Instagram engagement rate: How to calculate yours in 2024 appeared first on Sprout Social.

User-Generated 121

User-Generated Food Analytics Promotion 121

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. The year of AI: hype and hope Its no exaggeration to say that 2024 will be remembered as a watershed moment for AI. Iterative innovation in action Take Zara as an example. Processing.

Transform 119

Transform User-Generated Fashion Marketing 119

Aspiration Marketing

SEPTEMBER 30, 2024

In hopes of seeing this number increase, this article dives into four effective TikTok marketing strategies that businesses can implement to boost their conversions in 2024. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 263

Social Media Marketing Marketing Marketers Marketing Strategy 263

Buffer Marketing

FEBRUARY 7, 2025

We closed 2024 with a net profit of $202,459. The journey back to profitability Looking at how we achieved profitability in 2024 tells an interesting story. The journey back to profitability Looking at how we achieved profitability in 2024 tells an interesting story.

Energy 97

Energy Finance Customer 97

Martech

DECEMBER 3, 2024

Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 The post 2024 holiday sales live up to the record-breaking projections appeared first on MarTech. And the strategy works. billion in U.S. online sales alone, Adobe Analytics found. This edged out Adobe’s prediction of $13.2 billion and was up 7.3%

Shoppers 115

Shoppers eCommerce Retail Health 115

Hootsuite

OCTOBER 7, 2024

Let’s take a look at some of the best (free and paid) options for 2024. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. Learn more: The social media metrics you need to track in 2024 14. What are social media analytics tools?

Analytics 116

Analytics PR Price CRM 116

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 112

CRM Transform User-Generated Management 112

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale.

Price 126

Price CRM User-Generated Analytics 126

Buffer Marketing

NOVEMBER 4, 2024

To make things easier, we researched and compiled information about the top social media sites in 2024. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. Is your target audience using that social media site? Sina Weibo 12. Pinterest 14. LinkedIn 16.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Hubspot Marketing

NOVEMBER 26, 2024

Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.” Lead generation is also proving to be a hurdle in 2024. The six biggest challenges that social media teams are facing in 2024.

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

SocialPilot

OCTOBER 20, 2024

The post How to Go Viral on Instagram: A Complete Guide for 2024 appeared first on SocialPilot. Unique content, timely trends, and authentic interactions will help you go viral and maintain a vibrant and engaged following. Are you done reading this? Now, start putting these insights into action and watch your Instagram profile grow.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.

Price 135

Price SEO User-Generated Management 135

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures.

Content Marketing 120

Content Marketing Customer Acquisition Marketing Marketers 120

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

Transform 133

Transform Logistics CMO Marketing 133

The CMO Survey

APRIL 1, 2025

in Spring 2024) 8.5% in 2024, with similar growth projected for the coming year. in 2024), but remains below the 2022 peak of 10.7%. in Fall 2024), with digital marketing spending up 7.3% (down from 11.1%). in Fall 2024), with digital marketing spending up 7.3% (down from 11.1%). in 2024, respectively.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.    Discovering the best time and the best day to post on LinkedIn was particularly fascinating.

Analytics 131

Analytics Social Media Marketing Place Branding 131

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? And how do you ensure you never run out of them?

SEO 130

SEO Place Product Communications 130

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

SocialPilot

DECEMBER 11, 2024

The post How to Respond to Negative Reviews in 2024: Best Practices and Examples appeared first on SocialPilot. So when you reply to a bad review, remember, you are not just speaking to one reviewer; you are responding to all who are reading your review.

Food 110

Food Management User-Generated SEO 110

Buffer Marketing

APRIL 7, 2025

To understand how engagement is evolving, we decided to look at median engagement rates over the year between January 2024 to January 2025. Engagement patterns between January 2024 to January 2025 Engagement rates don’t exist in a vacuum. In January 2024, LinkedIn’s median engagement rate was 6.00%.

User-Generated 125

User-Generated Branding Advertisers Advertising 125

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to  digital marketing.

SEO 119

SEO User-Generated Analytics Price 119

Buffer Marketing

SEPTEMBER 18, 2024

While it’s  always  a good time to watch TikToks — the average viewer streams  24 hours  of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike.

Analytics 114

Analytics Social Media Marketing Health Succession Planning 114

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% When asked how they will deal with this, nearly two-thirds of respondents said that, despite lacking the budget to execute their strategies in 2024, they are hopeful that generative AI can make up some of the gaps.

Transform 137

Transform Branding CMO Education 137

Buffer Marketing

FEBRUARY 3, 2025

million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths. million posts published to X and Threads throughout all of 2024 using Buffer. Threads was launched in July 2023, with integration into Buffer starting in June 2024. To find out, we analyzed 10.2

Branding 134

Branding Place Social Media Marketing Marketing 134

Martech

APRIL 8, 2025

21, 2024 and Nov. 27, 2024, and quotas were set for gender, age and region at a country level. 21, 2024 and Dec. The first group’s responses were captured between Nov. The second group consisted of adults who use a computer as part of their work in companies with 5,000+ employees. Their responses were captured between Nov.

Customer 109

Customer B2C Customer Journey Communications 109

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7%

Transform 115

Transform Advertisers Advertising Marketing 115