Aspiration Marketing

AUGUST 5, 2024

Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads. Let’s find out as we delve into five ways you can leverage social listening to build better CX relationships in 2024. The question is, could social listening take your CX strategy one step further?

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Sprout Social

SEPTEMBER 17, 2024

The post How to schedule Instagram Stories [2024 Guide] appeared first on Sprout Social. You need to think bigger if you want to own this platform. Check out our Instagram for Brands guide to step up your Instagram game and future-proof your strategy.

Social Media Marketing 130

Social Media Marketing User-Generated Branding Promotion 130

Aspiration Marketing

SEPTEMBER 30, 2024

In hopes of seeing this number increase, this article dives into four effective TikTok marketing strategies that businesses can implement to boost their conversions in 2024. However, only 26% of marketers currently use the platform for their campaigns.

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Social Media Marketing Marketers Marketing Marketing Strategy 263

Sprout Social

SEPTEMBER 26, 2024

Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024. Create more short-form video content Guess what we found in the 2024 Content Benchmarks Report ? The post Instagram engagement rate: How to calculate yours in 2024 appeared first on Sprout Social.

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Martech

DECEMBER 3, 2024

Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 The post 2024 holiday sales live up to the record-breaking projections appeared first on MarTech. And the strategy works. billion in U.S. online sales alone, Adobe Analytics found. This edged out Adobe’s prediction of $13.2 billion and was up 7.3%

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Shoppers eCommerce Retail Health 119

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 116

CRM Transform User-Generated Management 116

Buffer Marketing

FEBRUARY 7, 2025

We closed 2024 with a net profit of $202,459. The journey back to profitability Looking at how we achieved profitability in 2024 tells an interesting story. The journey back to profitability Looking at how we achieved profitability in 2024 tells an interesting story.

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Energy Finance Customer 96

Hootsuite

JANUARY 21, 2025

2024 was a blockbuster year for television, with series, specials and sporting events making waves across broadcast, cable, streaming and premium platforms. From record-breaking premieres to unexpected hits, 2024’s best TV show moments weren’t just about ratings. million social engagements.

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Social Media Marketing Management Marketers Marketing 108

Hootsuite

OCTOBER 7, 2024

Let’s take a look at some of the best (free and paid) options for 2024. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. Learn more: The social media metrics you need to track in 2024 14. What are social media analytics tools?

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Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale.

Price 124

Price CRM User-Generated Analytics 124

Hubspot Marketing

NOVEMBER 26, 2024

Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.” Lead generation is also proving to be a hurdle in 2024. The six biggest challenges that social media teams are facing in 2024.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Hubspot Marketing

SEPTEMBER 24, 2024

And to learn more about the features and services we introduced at INBOUND 2024 to do just that, check out our latest Spotlight. And what’s so motivating about this moment is that everywhere we look, there is promise that AI can help businesses scale like never before. With AI, we can help all businesses play big.

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Transform Customer Journey User-Generated Customer 112

Vertical Response

SEPTEMBER 15, 2024

As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. The post 5 Simple Steps to Structuring Your Email for Maximum Engagement: Best Practices for 2024 appeared first on VerticalResponse. Emails from known and trusted senders are more frequently opened by individuals.

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Email Marketing Transform Fashion Communications 105

DirectMail2.0

DECEMBER 4, 2024

The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc. The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc. ’s uniquely innovative and highly effective approach to marketing,” said DirectMail2.0 Co-founder and CEO Brad Kugler.

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Direct Mail Advertisers Advertising Place 98

SocialPilot

OCTOBER 20, 2024

The post How to Go Viral on Instagram: A Complete Guide for 2024 appeared first on SocialPilot. Unique content, timely trends, and authentic interactions will help you go viral and maintain a vibrant and engaged following. Are you done reading this? Now, start putting these insights into action and watch your Instagram profile grow.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Hubspot Marketing

JULY 10, 2024

It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.

Price 133

Price SEO User-Generated Management 133

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures.

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Content Marketing Marketers Marketing Customer Acquisition 120

Buffer Marketing

SEPTEMBER 19, 2024

There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content.

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Analytics Entertainment Social Media Marketing Management 123

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

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Transform Logistics CMO Marketers 130

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.    Discovering the best time and the best day to post on LinkedIn was particularly fascinating.

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Analytics Social Media Marketing Place Branding 133

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

OCTOBER 3, 2024

Your social media success hinges on creating content that makes your audience tick. But.how do you even find content ideas that resonate? And how do you ensure you never run out of them?

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SEO Place Product Communications 132

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. 

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

SocialPilot

DECEMBER 11, 2024

The post How to Respond to Negative Reviews in 2024: Best Practices and Examples appeared first on SocialPilot. So when you reply to a bad review, remember, you are not just speaking to one reviewer; you are responding to all who are reading your review.

Food 110

Food Management User-Generated SEO 110

Buffer Marketing

SEPTEMBER 18, 2024

While it’s  always  a good time to watch TikToks — the average viewer streams  24 hours  of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike.

Analytics 115

Analytics Social Media Marketing Health Succession Planning 115

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% When asked how they will deal with this, nearly two-thirds of respondents said that, despite lacking the budget to execute their strategies in 2024, they are hopeful that generative AI can make up some of the gaps.

Transform 140

Transform Branding CMO Education 140

Buffer Marketing

FEBRUARY 3, 2025

million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths. million posts published to X and Threads throughout all of 2024 using Buffer. Threads was launched in July 2023, with integration into Buffer starting in June 2024. To find out, we analyzed 10.2

Branding 136

Branding Place Social Media Marketing Marketers 136

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7%

Transform 120

Transform Advertisers Advertising Marketers 120

Martech

JANUARY 9, 2025

Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two. in Fall 2024 from a three-year high of 13.8% in spring 2024 to 7.7% in Fall 2024, the lowest level in over three years. from spring 2024.

CMO 121

CMO CRM Communications Marketing Strategy 121

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8

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