Martech

OCTOBER 8, 2024

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Top B2B challenges. The full report is here (registration required). Processing.

CMO 144

CMO Marketers Marketing Influencer Marketing 144

Marketing Insider Group

AUGUST 27, 2024

trillion in 2024 and is still growing, so you’ll have to work hard if you want to stand out. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024.

Manufacturing 125

Manufacturing Whitepaper Marketers Marketing 125

The CMO Survey

NOVEMBER 12, 2024

The post Fall 2024 appeared first on The CMO Survey.

CMO 130

CMO 130

Aspiration Marketing

OCTOBER 22, 2023

With the dawn of each new year, marketers are finding new ways to better attract and engage with current and potential consumers. Staying current on what's new and next helps ensure that your strategies are current and effective. As we look to the year ahead, we are already seeing some trends in content marketing.

Market Trends 274

Market Trends Content Marketing Marketers Marketing 274

Martech

DECEMBER 3, 2024

Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 The post 2024 holiday sales live up to the record-breaking projections appeared first on MarTech. And the strategy works. billion in U.S. online sales alone, Adobe Analytics found. This edged out Adobe’s prediction of $13.2 billion and was up 7.3%

Shoppers 126

Shoppers eCommerce Retail Health 126

Aspiration Marketing

OCTOBER 21, 2023

Looking for Social Media Campaign Ideas? Social media is everywhere, and it isn't going anywhere. So, even if your products and services are "low tech," you need a social media presence. With a well-planned social media campaign, you create brand awareness, lay the foundation to build a community, and drive sales.

Product 273

Product Branding Social Media Marketing Marketers 273

Martech

AUGUST 14, 2024

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday 2024: Competing with an election messaging blitz Thanksgiving to Christmas is the email Super Bowl, and you’re in the fourth quarter with the clock running out. ” We need to take email seriously.

Email Marketing 134

Email Marketing Marketing Automation Platform Branding Customer 134

Social Media Examiner

OCTOBER 16, 2024

Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. In this comprehensive 38-page […] The post 2024 Generative AI Marketing Industry Report appeared first on Social Media Examiner.

Transform 114

Transform Marketers Marketing Product 114

Hubspot Marketing

JULY 26, 2024

How To Activate Google Consent Mode New Implications for 2024: Google Consent Mode Version Two For visitors who do not grant their consent , companies are still able to get some crucial trends using existing data from consenting users. Let’s dive in. Table of Contents What is Google Consent Mode? What are the benefits of Google Consent Mode?

Law 120

Law Analytics Advertising Advertisers 120

Aspiration Marketing

JANUARY 15, 2024

Review web accessibility facts, risks, and the benefits it provides to businesses and users. Learn why and how to implement web accessibility effectively.

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Aspiration Marketing

NOVEMBER 6, 2023

The overwhelming consensus in content marketing is that video content is huge and will only get huger. It is one of the marketing trends to track. At the same time, YouTube owns the video-sharing platform universe.

Market Trends 256

Market Trends Content Marketing Social Media Marketing Marketers 256

Aspiration Marketing

OCTOBER 14, 2023

Are you looking to attract more Social Media followers? From a broader perspective, your content can be seen as a means of expressing yourself or providing valuable information to others. Your brand is perceived as centered around self-promotion or offering support to others.

Promotion 277

Promotion Branding Social Media Marketing Marketers 277

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. Let’s recap the biggest HubSpot updates for October 2024.

CRM 124

CRM Transform User-Generated Management 124

Martech

JULY 17, 2024

Take our brief 2024 MarTech Replacement Survey Advertisers can match ads to the context in which they are viewed, ensuring that the right message reaches the right audience based on location, time and situation. The post Why digital out-of-home advertising is summer 2024’s marketing powerhouse appeared first on MarTech.

Advertisers 125

Advertisers Advertising Retail Marketers 125

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo. We want to know what you learned in 2024, so we’ve created a very brief survey for the MarTech community.

Marketers 122

Marketers Marketing User-Generated Management 122

Aspiration Marketing

OCTOBER 8, 2023

It's safe to say that the last years were nothing like anyone could have anticipated. Regardless of profession, industry vertical, marketplace, or geographic location, the game rules regarding a 'business-as-usual' mentality were altered and, at worst, wholly rewritten during the COVID-19 pandemic.

Market Trends 234

Market Trends Marketers Marketing Branding 234

Hubspot Marketing

NOVEMBER 26, 2024

Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.” Lead generation is also proving to be a hurdle in 2024. The six biggest challenges that social media teams are facing in 2024.

Social Media Marketing 107

Social Media Marketing Gen Z Marketers Marketing 107

Martech

OCTOBER 10, 2024

The post What are marketers’ investment priorities as 2024 winds down? Why Juliette thinks authenticity will be a focal point for marketers in 2025. Email: Business email address Sign me up! Processing. appeared first on MarTech.

CMO 132

CMO Marketing Automation Platform Marketers Marketing 132

Aspiration Marketing

OCTOBER 9, 2023

Niche marketing is becoming more relevant and for a good reason. When done right, it's a fantastic way to get your message in front of the right people, in the right place, and at the right time. Notice how we said, "When done right?" You'll often find it much easier to do wrong than right.

Marketers 241

Marketers Marketing Place Inbound Marketing 241

Aspiration Marketing

SEPTEMBER 30, 2023

"News of my death has been greatly exaggerated." A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.

Inbound Marketing 250

Inbound Marketing Content Marketing Marketers Marketing 250

Martech

OCTOBER 1, 2024

Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. Here’s how shopping behaviors break down by generations: Image: Klaviyo’s 2024 Consumer Spending Report. Plans to spend more. Top factors.

Gen Z 125

Gen Z Shoppers Retail Price 125

Aspiration Marketing

OCTOBER 29, 2023

It's been nearly a decade since the seemingly endless debate of quality vs. quantity in content marketing started appearing everywhere. Let's take a look at the status of this question.

Content Marketing 260

Content Marketing Marketers Marketing Inbound Marketing 260

Aspiration Marketing

OCTOBER 28, 2023

Almost everybody agrees that content marketing is the strategy of the hour, year, or decade. Content marketing has a proven track record of driving sales and growth for businesses. Yet surprisingly, few are doing content marketing. And fewer still are doing it well. But what do content creators do to be effective?

Content Marketing 238

Content Marketing Marketers Marketing 238

Aspiration Marketing

OCTOBER 27, 2023

If you're one of the few who have optimized your website and kept it that way, you have earned a vacation. Except that vacation will cost you since what "optimized" means seemingly changes by the minute.

SEO 222

SEO Marketing Strategy Marketers Marketing 222

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. This makes it significantly easier to evaluate the effectiveness of your marketing strategies.

CRM 121

CRM User-Generated Analytics Management 121

Aspiration Marketing

OCTOBER 20, 2023

LinkedIn continues to be the number one platform for Social Media for B2B networking, offering profile numerous configuration elements that are often criminally underutilized. We are sharing some core areas to focus on when establishing a great profile to help you boost your brand on LinkedIn.

Branding 224

Branding Social Media Marketing Marketers Marketing 224

Aspiration Marketing

OCTOBER 2, 2023

So you're into content creation, but what you write doesn't resonate, isn't the most engaging content, and isn't interacting with your audience? We define "content engagement" as how people can interact with your content , e.g., in a comment section on your website, a chatbot, or a social media post.

Marketers 217

Marketers Marketing Inbound Marketing Content Marketing 217

Sprout Social

SEPTEMBER 26, 2024

Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024. Create more short-form video content Guess what we found in the 2024 Content Benchmarks Report ? The post Instagram engagement rate: How to calculate yours in 2024 appeared first on Sprout Social.

User-Generated 104

User-Generated Food Analytics Promotion 104

Sprout Social

SEPTEMBER 17, 2024

The post How to schedule Instagram Stories [2024 Guide] appeared first on Sprout Social. You need to think bigger if you want to own this platform. Check out our Instagram for Brands guide to step up your Instagram game and future-proof your strategy.

Social Media Marketing 111

Social Media Marketing User-Generated Branding Promotion 111

Hootsuite

OCTOBER 7, 2024

Let’s take a look at some of the best (free and paid) options for 2024. And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. Learn more: The social media metrics you need to track in 2024 14. What are social media analytics tools?

Analytics 103

Analytics Price PR CRM 103