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The Best B2B Marketing Content of 2024: Year-End Roundup

Trade Press Services Newsletter

As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. The Best of the Best From 2024 As you plan for 2025, this year-end review will get you up to speed on the content that defines B2B marketing trends in 2024. Read the full report here.

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2024 Generative AI Marketing Industry Report

Social Media Examiner

Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. In this comprehensive 38-page […] The post 2024 Generative AI Marketing Industry Report appeared first on Social Media Examiner.

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50% of B2B marketers won’t reach 2024 goals

Martech

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Top B2B challenges. The full report is here (registration required). Processing.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

trillion in 2024 and is still growing, so you’ll have to work hard if you want to stand out. This article explains how to market a manufacturing company in 2024, guiding you through innovative strategies that work in this sector. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Key Takeaways: Unlock Buying Signals 🔐 Leverage signals beyond intent to better understand target accounts Enhance Marketing Efficiency 🎯 Streamline campaigns by acting on diverse customer signals Boost Sales Success 🚀 Focus on actionable signals to improve close rates Transform Go-To-Market Strategy 🌐 Integrate signals (..)

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How to gear up email for a strong finish to 2024

Martech

This was a refreshing change from the air of pessimism that settled over the entire email marketplace in 2024. Holiday 2024: Competing with an election messaging blitz Thanksgiving to Christmas is the email Super Bowl, and you’re in the fourth quarter with the clock running out. ” We need to take email seriously.

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5 Ways Social Listening is Taking CX to New Levels

Aspiration Marketing

Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads. Let’s find out as we delve into five ways you can leverage social listening to build better CX relationships in 2024. The question is, could social listening take your CX strategy one step further?

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

📈 📆 June 27th, 2024 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST With a solid data foundation and intent-driven plays, your teams can support potential buyers throughout their entire customer journey — and a better journey leads to greater sales!

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

📆 April 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST You won't want to miss out on these insights!

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

📆 September 19th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST Register today to save your seat!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

📆 June 25th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Key takeaways include: How to create compelling QR code campaigns that captivate ✨ How to integrate QR campaigns with digital marketing analytics to track effectiveness 📈 How to leverage insights to refine marketing strategies 🎯 and more! Save your seat today!

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

📆 December 11th, 2024 at 11:00 AM PST, 2:00 PM EST, 7:00 PM GMT Secure your seat and register today!

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Register today to save your seat!