Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?

Advertising 94

Advertising Advertisers Retail Marketing 94

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. The deprecation of third-party cookies is imminent in 2024. Advertisers need to establish new measurement practices right now.

Advertising 94

Advertising Advertisers Transform User-Generated 94

illumin

AUGUST 13, 2024

In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year. Ron Jacobson will share Rockerbox’s comprehensive spend trend data, offering a deep dive into consumer behavior, channel performance, and effective strategies for holiday campaigns.

Retail 105

Retail Advertising Advertisers Analytics 105

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. What does this mean for you?

Advertising 85

Advertising Advertisers PR Millennials 85

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 90

Advertising Advertisers Transform Retail 90

illumin

FEBRUARY 29, 2024

Out-of-home advertising is returning to pre-pandemic levels. Drew will explore industry data from Broadsign and equip viewers with everything they need to know about adding OOH to their omnichannel mix in 2024. Sign up for the webinar – March 20, 2024

Advertising 105

Advertising Advertisers 105

Martech

OCTOBER 8, 2024

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. The post 50% of B2B marketers won’t reach 2024 goals appeared first on MarTech. Top B2B challenges. The full report is here (registration required). Processing.

CMO 126

CMO Marketing Marketers Influencer Marketing 126

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it.

Entertainment 136

Entertainment Advertising Advertisers User-Generated 136

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. 2024 could be a pivotal year for advances in both predictive and generative AI.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

illumin

SEPTEMBER 3, 2024

Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. The traditional back to school ad format of bright colors, poppy music, and light humor reigns supreme in 2024. But while advertisers played it safe, there were still some standouts well worth talking about. Follow @illuminHQ

Advertising 110

Advertising Advertisers Product Branding 110

Practical eCommerce - Marketing

NOVEMBER 19, 2024

The post Holiday 2024 Marketing Campaigns from Top Brands appeared first on Practical Ecommerce. This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content.

Branding 83

Branding eCommerce Marketing Marketers 83

Customers.ai

MARCH 7, 2024

As signal degradation approaches a critical point, with an estimated 80% loss expected to reach 100% in the coming months, advertisers are desperately looking for innovative ways to overcome these new challenges. The top seven Facebook ad hacks for 2024. Well, good news advertisers, we’re bringing them back!

Advertising 75

Advertising Advertisers Outbound Marketing Customer Journey 75

Bannerflow

MAY 7, 2024

In this blog, we will review some of the digital advertising platform updates that marketers should prioritise in Q2 2024. Hello, and welcome back to Bannerflow Insider where we explore the cutting-edge developments in the digital marketing landscape.

Advertising 52

Advertising Advertisers Digital Marketing Marketers 52

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Advertisers also need to consider that not all AI is good for their business in the long term. Accurate data analytics assist advertisers with planning and decision-making.

Advertising 59

Advertising Advertisers Transform Energy 59

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. The most popular response for finding deals in general was through online or in-store store advertising and signage.

Shoppers 79

Shoppers Gen Z Millennials Fashion 79

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 97

Retail Transform Shoppers Advertising 97

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 126

Gen Z B2C User-Generated Branding 126

Search Engine Journal

APRIL 17, 2023

Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024. The post Google To Advertisers: Upgrade To New Search Ads 360 By 2024 appeared first on Search Engine Journal.

Advertising 98

Advertising Advertisers 98

Marketing Insider Group

JUNE 24, 2024

This guide will examine whether social media remains a helpful marketing tool in 2024. Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming. Quick Takeaways Social media remains incredibly popular worldwide.

Entertainment 107

Entertainment Social Media Marketing Advertising Advertisers 107

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. In 2024, this has become even easier with generative AI. Go all in on Amazon Advertising Amazon’s ad revenue was more than $49.9 Sales on Amazon are rewarded, meaning you can use advertising to get those sales, unlike Google Ads.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 110

Retail Entertainment Influencer Marketing Advertising 110

Rock Content

DECEMBER 13, 2023

What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. What marketing channels are best suited to B2B in 2024?

Advertising 52

Advertising Advertisers B2C Target Market 52

illumin

OCTOBER 9, 2024

Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. But how did streaming advertising get to where it is today? billion by 2026.

Advertising 59

Advertising Advertisers Price Place 59

Martech

JUNE 11, 2024

Google launched a new connected TV advertising network Monday. Take our brief 2024 MarTech Replacement Survey Why it matters. The new Google TV network provides a one-stop shop for advertisers to reach this audience through targeted, in-stream video ads. Google TV What it is. Are you getting the most from your stack?

Advertising 92

Advertising Advertisers Management Branding 92

Practical eCommerce - Marketing

JUNE 6, 2024

Google announced over 30 new advertising features at this year's event. The post Google Ad Updates from Marketing Live 2024 appeared first on Practical Ecommerce. Here are the most impactful for merchants.

eCommerce 100

eCommerce Marketing Marketers Advertising 100

Marketing Insider Group

JUNE 18, 2024

Image Source But as we stride into 2024, does this classic model still hold water? Video Source The AIDA Model dates back to 1898 when American advertising and sales pioneer E. Modern methods include digital advertisements that utilize eye-catching visuals and compelling messages. Elmo Lewis introduced it.

Transform 114

Transform Direct Mail Customer Journey User-Generated 114

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Many accounts in 2024 are still serving both standard text ads and expanded text ads. See terms.

User-Generated 120

User-Generated Advertising Advertisers Transform 120

illumin

JUNE 25, 2024

The advertisers who get Pride right are the advertisers who understand this and provide support year-round. They are the advertisers who step up and make more than just a flashy ad, but a campaign that works to make a difference. The top 4 Pride campaigns of 2024 These are the best of the best from this year’s Pride ad lineup.

Advertising 105

Advertising Advertisers Branding Marketers 105

Search Engine Land

FEBRUARY 21, 2024

But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. Perfect 10: The Kia big game commercial featuring the 2024 Kia EV9 ,” (6.36). “ And in 2024, it said: Participants : Any U.S. This year’s big game was played in between 59 ads.

Key Performance Indicator 112

Key Performance Indicator Advertising Advertisers Digital Marketing 112

Hubspot Marketing

JULY 26, 2024

This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no time. To respect user consent , it adjusts how Google tags behave based on the consent status for advertising or analytics trackers given on the website’s banner.

Law 106

Law Analytics Advertising Advertisers 106

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Influencer marketing.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Search Engine Land

MAY 13, 2024

Paid search advertising conversion rates have decreased across nearly all industries year over year. I sure was after reading LocalIQ’s annual search advertising benchmarks report, which was released today. 2024 search advertising benchmarks. Search Advertising Benchmarks. Feeling déjà vu? Why we care.

Real Estate 105

Real Estate Finance Fashion Advertising 105

Digital Marketer

APRIL 18, 2024

As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before.

Advertising 95

Advertising Advertisers Influencer Marketing Branding 95

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertising 123

Advertising Advertisers Non-Profit Transform 123

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 99

Gen Z B2C User-Generated Branding 99

illumin

MAY 13, 2024

In addition to showering moms everywhere with flowers and cards, advertisers jumped at the chance to share their perspectives on the importance of motherhood. It’s not often moms ask for anything other than time with their loved ones, but that doesn’t stop children from getting them something special – and advertisers know that well.

Advertising 105

Advertising Advertisers Promotion Place 105