illumin

OCTOBER 31, 2024

Halloween 2024 brought an incredible ad lineup from some of the biggest brands. With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun. Disney+ Fear is here in Disney+’s 2024 Halloween ad.

Retail 105

Retail Entertainment Advertisers Advertising 105

Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

illumin

JANUARY 16, 2025

But while this social endeavor is exciting, it isnt worth advertisers time. It added more than 10 million users between November and December 5, 2024. Dorsey left the Bluesky team in May 2024, leaving the platform as a US public benefit corporation, run by majority owner and chief executive Jay Graber.

Advertising 105

Advertising Advertisers Branding Customer 105

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Advertising 100

Advertising Advertisers Branding Product 100

Buffer Marketing

NOVEMBER 4, 2024

To make things easier, we researched and compiled information about the top social media sites in 2024. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. The app also relies more on  e-commerce revenue  than on advertising revenue.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

illumin

AUGUST 13, 2024

In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year. Ron Jacobson will share Rockerbox’s comprehensive spend trend data, offering a deep dive into consumer behavior, channel performance, and effective strategies for holiday campaigns.

Retail 105

Retail Advertising Advertisers Analytics 105

Martech

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. The post The Rise of Personalization in E-commerce: 2024 Consumer Insights appeared first on MarTech.

Transform 109

Transform Shipping Communications Advertising 109

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

Advertising 113

Advertising Advertisers Promotion Entertainment 113

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Advertisers 94

Advertisers Advertising Price SEO 94

illumin

AUGUST 22, 2024

2024’s US presidential race is forecast to generate a record-breaking $12 billion in ad spend. Advertisers across America are keen to join the chorus of voices and win the day. With so much competition, advertisers looking to make a difference need to stand out. The data of past and potential future voters is essential.

Advertising 98

Advertising Advertisers Marketing Mix User-Generated 98

illumin

NOVEMBER 21, 2024

Looking for the biggest holiday shopping trends for 2024? Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. Travel takes flight Travel is taking over holiday budgets in 2024. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

JULY 18, 2024

Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. The electronics, apparel, and furniture categories make up nearly half of ecommerce spend but have seen low single-digit growth in the first half of 2024,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. “It’s

eCommerce 124

eCommerce Retail Shoppers Health 124

SocialPilot

JULY 24, 2024

Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness. Cost per click (CPC) The cost per click is the amount you pay each time someone clicks on your advertisement. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

illumin

SEPTEMBER 3, 2024

Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. The traditional back to school ad format of bright colors, poppy music, and light humor reigns supreme in 2024. But while advertisers played it safe, there were still some standouts well worth talking about. Follow @illuminHQ

Advertising 110

Advertising Advertisers Product Branding 110

Hubspot Marketing

NOVEMBER 26, 2024

Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.” Lead generation is also proving to be a hurdle in 2024. The six biggest challenges that social media teams are facing in 2024.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. 2 – Geotargeting Political advertisers should leverage geotargeting to deliver content to specific locations.

Advertising 105

Advertising Advertisers Transform CRM 105

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. I love the challenge of learning something new. Copy and creative.

Advertising 116

Advertising Advertisers Branding CRM 116

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. One of Facebook’s standout features is its robust advertising capabilities.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

OCTOBER 1, 2024

Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. Here’s how shopping behaviors break down by generations: Image: Klaviyo’s 2024 Consumer Spending Report. Plans to spend more. Top factors.

Gen Z 120

Gen Z Shoppers Retail Price 120

SmartBrief - Marketing

SEPTEMBER 17, 2024

More people are planning to shop for groceries online during the 2024 holiday shopping season, pointing to the potential for a healthy digital boost for grocers, per Coveo’s annual holiday shopping outlook. The most popular response for finding deals in general was through online or in-store store advertising and signage.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season? They bank on this rise in spending.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. AI tools minimize the need for excessive job advertising. Recruiters and HR professionals have a lot on their plate. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload.

Price 119

Price CRM User-Generated Analytics 119

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Advertisers 120

Advertisers Advertising Retail eCommerce 120

illumin

AUGUST 27, 2024

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. Social commerce continues to grow Social commerce will grow in fall 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 116

Retail Advertising Advertisers Branding 116

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Inclusive advertising: AI can help create more inclusive ad strategies such as analyzing customer challenges in car insurance.

Advertising 102

Advertising Advertisers Transform User-Generated 102

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. In 2024, Grimace (and McDonalds) partnered with the New York Mets baseball team.

Gen Z 91

Gen Z Branding Retail Education 91

DirectMail2.0

DECEMBER 4, 2024

The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc. The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc. ’s uniquely innovative and highly effective approach to marketing,” said DirectMail2.0 Co-founder and CEO Brad Kugler.

Direct Mail 98

Direct Mail Advertising Advertisers Place 98

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7%

Transform 120

Transform Advertisers Advertising Marketers 120

Hubspot Marketing

SEPTEMBER 24, 2024

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. According to HubSpot’s AI Trends for Marketers survey of 1,062 US marketing and advertising professionals, the biggest concern about adopting AI is that it will replace jobs. Slack In 2024, everyone is using or has used Slack.

User-Generated 100

User-Generated Price Marketing Marketers 100

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Advertisers also need to consider that not all AI is good for their business in the long term. Accurate data analytics assist advertisers with planning and decision-making.

Advertising 59

Advertising Advertisers Transform Energy 59

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertising 59

Advertising Advertisers Communications Place 59

Search Engine Land

JULY 23, 2024

Unsurprisingly, advertisers had something to say about that. Many see it as good news for advertisers, while some have mixed feelings. Lots of very interesting data to come over the coming months and no doubt a few more hurdles for advertisers along the way.” Emotions ranged from lack of surprise to relief.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

Advertising 105

Advertising Advertisers User-Generated Gen Z 105

Martech

JULY 16, 2024

In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Measurement problems persist Measurement issues remain an overall problem but vary significantly by channel — particularly with online video and CTV. million in 2022.

Advertisers 115

Advertisers Advertising Branding Marketing 115

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. Dig deeper: IAB expects digital advertising growth to slow considerably this year Why we care. Instagram was 35%.

Advertisers 114

Advertisers Advertising Product Place 114