Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Influencer marketing.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 97

Gen Z B2C User-Generated Branding 97

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

B2C 128

B2C Marketing Marketers Performance Marketing 128

Content Marketing Institute

DECEMBER 8, 2023

To some surprise, digital advertising spending will jump in 2024. Learn why B2C – and B2B – marketers should pay attention to them. But the unexpected news for most is the rise in spending on retail media networks.

Retail 100

Retail B2C Advertisers Advertising 100

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 122

Retail Entertainment Influencer Marketing Advertisers 122

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertisers 132

Advertisers Advertising Non-Profit Transform 132

Search Engine Land

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

B2C 99

B2C Marketing Marketers Whitepaper 99

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% Retailers are adding channels and providing better measurement and execution for advertisers. So what’s the current state of the RMN-advertiser relationship? And agencies are answering their clients’ calls to include RMNs in the mix.

Retail 121

Retail Advertisers Advertising Shoppers 121

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 118

Affiliate Marketing Market Trends B2C Transform 118

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Martech

OCTOBER 1, 2024

Here’s the full breakdown of when consumers spend by income level: Image: Klaviyo’s 2024 Consumer Spending Report. Image: Klaviyo’s 2024 Consumer Spending Report. Here’s how shopping behaviors break down by generations: Image: Klaviyo’s 2024 Consumer Spending Report. Plans to spend more. Top factors.

Gen Z 106

Gen Z Shoppers Retail Price 106

Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. 8 Benefits of AI in Digital Marketing in 2024 First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertisers 99

Advertisers Advertising Gen Z Inbound Marketing 99

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. pic.twitter.com/DWgxdkkjPe — Jordi Ribas (@JordiRib1) March 11, 2024 Get MarTech!

Advertisers 104

Advertisers Advertising User-Generated Product 104

Hubspot Marketing

DECEMBER 21, 2023

We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts. OrbitMedia ) Image Source 70% of people would rather learn about a company through articles than advertisements.

B2C 109

B2C eBook Food Content Marketing 109

The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). The 2024 CMO Survey Award for Marketing Excellence The 2024 CMO Survey Award for Marketing Excellence is selected by fellow marketers. Focusing on their own companies, average revenues are growing faster than markets at 16.4% in Fall 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

JULY 18, 2024

Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. The electronics, apparel, and furniture categories make up nearly half of ecommerce spend but have seen low single-digit growth in the first half of 2024,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. “It’s

eCommerce 121

eCommerce Retail Shoppers Health 121

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Advertisers temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN.

Advertisers 117

Advertisers Advertising Branding Customer 117

Digital Marketer

MARCH 1, 2024

Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. And 2024 is a tech-savvy era. It is still powerful and going strong in 2024. Keyword optimization is still a strong SEO tactic in 2024 that aligns content with user intent. And you don’t want that, do you? Content Marketing 7.5

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. You also need to consider whether your business follows a B2B, B2C, or C2C model. For example, if you are a B2C brand selling fashion apparel, Instagram, Facebook, and TikTok could be the most suitable channels for you.

Social Media Marketing 78

Social Media Marketing Marketing Strategy Marketing Marketers 78

Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 10 top marketing podcasts for 2024 appeared first on MarTech. They also do a great job answering listener questions. Special note: Chris is one of our go-to experts on AI — he knows his stuff. Get MarTech! In your inbox.

Marketing Ethics 115

Marketing Ethics Copywriting Transform CMO 115

Hootsuite

OCTOBER 2, 2024

Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. Average social media budget in 2024 General marketing budget Let’s start by looking at the average marketing budget as a whole. for B2C brands.

B2C 93

B2C CMO Copywriting Analytics 93

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively.

Gen Z 117

Gen Z CRM Millennials B2C 117

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Advertising 115

Advertising Advertisers Retail eCommerce 115

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In the same period, the proportion of new advertisers decreased 29%. Image: Mintegral, “State of Media Buying in H1 2024.”

Advertising 116

Advertising Advertisers Promotion B2C 116

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promotion 96

Promotion B2C Retail Direct Mail 96

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5 It’s one of the oldest debates in lead generation: quantity vs. quality.

Social Media Marketing 120

Social Media Marketing B2C Whitepaper Marketing 120

Martech

JULY 16, 2024

In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Measurement problems persist Measurement issues remain an overall problem but vary significantly by channel — particularly with online video and CTV. million in 2022.

Advertising 112

Advertising Advertisers Branding Marketing 112

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. Source: IAB “The 2024 Outlook Study: August Update.”

Retail 104

Retail Marketing Mix Marketing Marketers 104

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. over last year. That said, the 10.5%

Branding 111

Branding Advertising Advertisers Price 111

Martech

AUGUST 9, 2024

One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. Are you getting the most from your stack? How it works.

Advertising 128

Advertising Advertisers Management B2C 128

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. To paraphrase John Wanamaker, “Half the money I spend on advertising is wasted.

Advertisers 111

Advertisers Advertising User-Generated Law 111

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. The first was in 2006 when Disney traded him to NBC for the rights to Oswald the Rabbit, the ur-Mickey Mouse.

B2C 105

B2C Energy User-Generated Retail 105

Martech

AUGUST 2, 2024

billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon’s advertising growth rate slowed last quarter, down from 24% in the first three months of the year. billion for the same period last year.

Advertising 101

Advertising Advertisers Management Video Marketing 101

Scoop.it!

MAY 9, 2024

Paid Channels Paid channels involve investing in advertising to promote content. Tailoring your content will help increase engagement and overall reach, especially when distributing content for B2B and B2C companies. The post 5 Advanced Content Distribution Strategies and 7 Tips to Do It Right in 2024 appeared first on Scoop.it

Whitepaper 93

Whitepaper User-Generated Analytics Inbound Marketing 93

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. This lowers the barrier of video production for advertisers and ultimately gives them more media options to test.

eCommerce 101

eCommerce Advertisers Advertising B2C 101