The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in Fall 2023.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. Nierengarten brought the data in a recent LinkedIn post. The ads offered either a free trial or a demo. The vendors included both Obility clients and non-clients. The total spend on the ads was more than $20 million.

Non-Profit 125

Non-Profit Customer Journey User-Generated SEO 125

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Maybe the anxiety isn’t so dramatic after all.

Non-Profit 87

Non-Profit CMO Energy Marketing Mix 87

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships. …We need to stop interrupting and start being the entertainment.

CMO 103

CMO Gen Z Thought Leadership Entertainment 103

Martech

OCTOBER 12, 2023

Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN. The post AI-powered marketing in 2024: A playbook for success appeared first on MarTech.

B2C 128

B2C Marketers Marketing Performance Marketing 128

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 120

CMO Traditional Marketing Communications Marketers 120

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketers Marketing 82

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 108

Advertising Advertisers Transform Manufacturing 108

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Equally important is how both acquisitions address the changing advertising landscape. Here we are a few months later, and another target is catching the eye of large agencies in particular.

Advertising 67

Advertising Advertisers User-Generated Influencer Marketing 67

Search Engine Land

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 100

Advertising Advertisers Transform Manufacturing 100

Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it. Whether they engaged with it.

Advertising 98

Advertising Advertisers Market Research Branding 98

SmartBrief - Marketing

MAY 7, 2025

Freelancers now represent over 50% of the creative workforce in marketing and advertising, per a 2023 Upwork study. 61% of marketing leaders say their team lacks at least one key skill to hit business goals (LinkedIn B2B Marketing Benchmark, 2024). Capability gaps require specialists.

Shipping 52

Shipping Branding Performance Marketing Advertising 52

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. For managers, this means improved ad performance through better data, aiding in strategic decision-making and bidding optimization without sacrificing user privacy.

Transform 108

Transform Management Analytics Communications 108

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Search Engine Land

APRIL 24, 2024

Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. That led to a 21% increase in ad spend year-on-year in Q1 2024, compared to the 13% increase year-on-year in Q1 2024. From Q1 2023 to Q1 2024, Google retail search ad CPCs rose about 20% for the median advertiser.

Retail 104

Retail Advertisers Advertising Price 104

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Shoppers 105

Shoppers Customer loyalty Advertisers Advertising 105

Martech

JUNE 24, 2024

.” Dig deeper: Integrating AI into MOps: Aligning your platforms, data and processes Klarna: AI-driven marketing efficiencies and cost-savings For Klarna, the buy-now-pay-later platform, generative AI has been a powerful solution for achieving significant cost efficiencies while amplifying creative output.

Branding 121

Branding CMO Copywriting Marketers 121

Exposure Ninja

MAY 2, 2025

PPC While GEO and SEO build long-term momentum, Pay-Per-Click (PPC) advertising lets you jump the queue and get seen immediately. Whether launching a new product, entering a new market, or just needing more leads, PPC offers a faster way to drive targeted traffic and test what converts. increase from 2023.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 05:44] One word: Branding! Alright, acquisition and retention.

CMO 88

CMO Customer Journey Transform User-Generated 88

Search Engine Land

MARCH 12, 2024

link] pic.twitter.com/wpauXfOwTV — Barry Schwartz (@rustybrick) January 24, 2024 Normally, you have to fill all this out manually. Gemini makes it incredibly easy for them to create campaigns and get started, while specialist media buyers and performance marketers would rather build on its output than publish it as is.

User-Generated 121

User-Generated Advertising Advertisers Logistics 121

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels.

Branding 126

Branding Key Performance Indicator Marketers Marketing 126

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

Customers.ai

OCTOBER 17, 2023

Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage. This article will help you discover the best digital marketing agency tools and software available in 2024.

Digital Marketing 52

Digital Marketing Marketers Marketing Analytics 52

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 80

Transform Marketers Marketing User-Generated 80

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 05:44] One word: Branding! Alright, acquisition and retention.

CMO 76

CMO Customer Journey Transform User-Generated 76

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). In this post we’ll cover: What is performance marketing?

Performance Marketing 102

Performance Marketing User-Generated Marketers Marketing 102

Hubspot Marketing

DECEMBER 20, 2024

At Spotify, were continuing to invest in innovative products and campaigns like Wrapped our end-of-year thank you to fans, artists, authors, creators, and advertisers and providing creative tools that enable brands to reach these audiences in the right moments and celebrate the fans who make Spotify, Spotify.

Transform 99

Transform Marketers Marketing CMO 99

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Advertising platforms (particularly Facebook) suddenly couldn’t help advertisers understand what users were doing after engaging with their ads.

Transform 86

Transform CRM Analytics Advertising 86

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. This useful piece of technology, which will be phased out in 2024, tracks the shopping behaviors of prospective customers and serves them retargeted digital ads.

Marketers 108

Marketers Marketing CRM Law 108

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Backlinko

JULY 2, 2024

WTSFest Date: September 19, 2024 Location: Philadelphia, Pennsylvania Price: $399 (in-person attendance), $99 (recording only) The Women in Tech SEO Festival (WTSFest) is a full-day conference. Likely during coffee and lunch breaks. Price State of Search ticket price ranges from $597 to $997 depending on the purchase date.

SEO 105

SEO Gen Z Price Education 105

Unbounce

NOVEMBER 2, 2023

So, generally, we do a little segment about AI in the news, and as we get into the world of AI ethics, the first stories that I’ve been really enjoying reading have to do with AI and disinformation and how that could actually impact elections in 2024. Creative media, performance, PR advertising.

PR 98

PR Marketers Marketing Non-Profit 98

Hootsuite

OCTOBER 2, 2024

Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. for B2B brands, 7.9% for B2C brands.

B2C 121

B2C CMO Copywriting Analytics 121

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52