Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform 103

Transform eCommerce Non-Profit Advertisers 103

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 96

Advertising Advertisers Transform Manufacturing 96

Search Engine Land

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 100

Advertising Advertisers Transform Manufacturing 100

Search Engine Land

APRIL 24, 2024

Google search advertising spend in the U.S. rose by 17% year-on-year in the first quarter of 2024. That led to a 21% increase in ad spend year-on-year in Q1 2024, compared to the 13% increase year-on-year in Q1 2024. From Q1 2023 to Q1 2024, Google retail search ad CPCs rose about 20% for the median advertiser.

Retail 104

Retail Advertising Advertisers Price 104

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. For managers, this means improved ad performance through better data, aiding in strategic decision-making and bidding optimization without sacrificing user privacy.

Transform 95

Transform Management Analytics Communications 95

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it. Whether they engaged with it.

Advertising 87

Advertising Advertisers Market Research Branding 87

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Advertising platforms (particularly Facebook) suddenly couldn’t help advertisers understand what users were doing after engaging with their ads.

Transform 86

Transform CRM Analytics Advertisers 86

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Advertisers benefit.

Retail 89

Retail Shoppers Advertising Advertisers 89

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

Law 125

Law Education Digital Marketing SEO 125

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024.

Shoppers 90

Shoppers Customer loyalty Advertising Advertisers 90

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. What a time to work in marketing where no one can decide what will happen tomorrow.” Emotions ranged from lack of surprise to relief.

Non-Profit 106

Non-Profit Advertisers Advertising Digital Marketing 106

Martech

JUNE 24, 2024

.” Dig deeper: Integrating AI into MOps: Aligning your platforms, data and processes Klarna: AI-driven marketing efficiencies and cost-savings For Klarna, the buy-now-pay-later platform, generative AI has been a powerful solution for achieving significant cost efficiencies while amplifying creative output.

Branding 115

Branding CMO Copywriting Marketing 115

Hootsuite

OCTOBER 2, 2024

Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. for B2B brands, 7.9% for B2C brands.

B2C 91

B2C CMO Copywriting Analytics 91

Customers.ai

OCTOBER 17, 2023

Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage. This article will help you discover the best digital marketing agency tools and software available in 2024.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Search Engine Land

MARCH 12, 2024

link] pic.twitter.com/wpauXfOwTV — Barry Schwartz (@rustybrick) January 24, 2024 Normally, you have to fill all this out manually. Gemini makes it incredibly easy for them to create campaigns and get started, while specialist media buyers and performance marketers would rather build on its output than publish it as is.

User-Generated 121

User-Generated Advertisers Advertising Logistics 121

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Set Up

SEPTEMBER 17, 2024

Challenge #1 | Difficulty Tracking ROI Across Channels With marketing strategies becoming increasingly multi-channel, understanding and articulating which touchpoints generate real value can be difficult. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels.

Branding 112

Branding Key Performance Indicator Marketing Marketers 112

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 89

CMO Traditional Marketing Communications Marketing 89

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. Nierengarten brought the data in a recent LinkedIn post. The ads offered either a free trial or a demo. The vendors included both Obility clients and non-clients. The total spend on the ads was more than $20 million.

Non-Profit 111

Non-Profit Customer Journey User-Generated SEO 111

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 81

Transform Marketing Marketers User-Generated 81

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. This useful piece of technology, which will be phased out in 2024, tracks the shopping behaviors of prospective customers and serves them retargeted digital ads.

Marketing 108

Marketing Marketers CRM Law 108

Unbounce

NOVEMBER 2, 2023

So, generally, we do a little segment about AI in the news, and as we get into the world of AI ethics, the first stories that I’ve been really enjoying reading have to do with AI and disinformation and how that could actually impact elections in 2024. Creative media, performance, PR advertising.

PR 98

PR Marketing Marketers Non-Profit 98

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 05:44] One word: Branding! Alright, acquisition and retention.

CMO 79

CMO Customer Journey Transform User-Generated 79

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 05:44] One word: Branding! Alright, acquisition and retention.

CMO 59

CMO Customer Journey Transform User-Generated 59