Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 108

Analytics Price PR Management 108

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 online sales alone, Adobe Analytics found. billion in U.S. online sales, up 8.2% year-over-year. And the strategy works.

Shoppers 114

Shoppers eCommerce Retail Health 114

Social Media Examiner

JANUARY 23, 2025

Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors?

Analytics 108

Analytics Social Media Marketing Marketing Marketers 108

Martech

JULY 18, 2024

That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found. billion in U.S.

eCommerce 119

eCommerce Retail Shoppers Health 119

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. There’s an analytics dashboard, applicant tracking, email and messaging capabilities, and a video suite that allows you to personalize and humanize your hiring process. What I like: Arya’s focus is data and analytics.

Price 126

Price CRM User-Generated Analytics 126

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 92

Analytics Social Media Marketing Place Marketing Strategy 92

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it. So, what are you taking up first?

User-Generated 100

User-Generated Analytics Management Branding 100

Martech

JULY 17, 2024

Take our brief 2024 MarTech Replacement Survey Advertisers can match ads to the context in which they are viewed, ensuring that the right message reaches the right audience based on location, time and situation. The post Why digital out-of-home advertising is summer 2024’s marketing powerhouse appeared first on MarTech.

Advertisers 113

Advertisers Advertising Retail Marketing 113

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Learn more about all of the releases—and more—announced at our Breaking Ground Q3 2024 event.

Social Media Marketing 120

Social Media Marketing User-Generated Education Customer 120

Hootsuite

SEPTEMBER 11, 2024

Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Here are the industry averages across all major social networks as of September 2024: Facebook: 5.9% Instagram: 5% X (Twitter): 3.4% LinkedIn: 2.2% Try it today.

User-Generated 107

User-Generated Social Media Marketing Analytics Management 107

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you This update is essential for podcast creators looking to optimize their content strategy.

CRM 109

CRM User-Generated Analytics Management 109

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Implement Einstein Semantic Search I included this enhancement in the Spring 2024 release highlights , but it’s so important that I wanted to shine a spotlight on it again this quarter.

CRM 103

CRM Analytics Place Product 103

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Analytics?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

SocialPilot

JULY 24, 2024

Those actions can include things like: Clicking on your website link or another link of yours Subscribing to your newsletter Registering for an event Your conversion rate is so important that social media platforms themselves, along with analytics software, tend to put them front and center in your metrics.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Sprout Social

OCTOBER 7, 2024

Sprout Social’s analytics and reporting features offer deep insight into how your audience responds to your content, so you can make smarter decisions and get better results. FAQs The post How to schedule YouTube Shorts [2024 Guide] appeared first on Sprout Social. Gain insights to optimize your efforts.

Entertainment 120

Entertainment Place Analytics Management 120

SocialPilot

OCTOBER 20, 2024

HypeAuditor is an influencer monitoring tool that tracks influencers’ analytics. You can use Instagram’s built-in analytics to determine when your followers are most active. SocialPilot Instagram analytics provides all the basic data, but for a more comprehensive analysis, SocialPilot is a great solution.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 131

Analytics Social Media Marketing Place Branding 131

Buffer Marketing

NOVEMBER 4, 2024

To make things easier, we researched and compiled information about the top social media sites in 2024. Mastodon The top 23 social media apps and platforms for 2024 This list is ranked by the latest data on monthly active users (MAUs)*. Is your target audience using that social media site? Sina Weibo 12. Pinterest 14. LinkedIn 16.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Hootsuite

SEPTEMBER 16, 2024

Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Here are the industry averages across all major social networks as of September 2024: Instagram: 4.7% That’s where social media benchmarks come into play. Facebook: 3.6% X (Twitter): 3.3% LinkedIn: 1.8% Try it today.

Education 102

Education User-Generated Social Media Marketing Analytics 102

Search Engine Land

AUGUST 19, 2024

From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium. Thus, analytics play a vital role in video creation, optimization, and production.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

SocialPilot

JULY 16, 2024

Dig Into Your Twitter Analytics to Find the Best Time to Post Twitter Analytics gives you a complete overview of your Tweet impressions, profile visits, and other engagement factors. Moreover, you can use Twitter Analytics to track your progress over time and make new posting strategies along the way. Let’s get started.

Analytics 105

Analytics User-Generated Social Media Marketing Branding 105

Hubspot Marketing

JULY 10, 2024

Though the rank tracking on Google Search Console is not a thorough one, I wanted to include it on this list because it is 100% free, and if you’re already using Google Analytics and other marketing tools, it’s easy to get up and running. Features Google’s search analytics lets you see which searches are bringing users to your website.

Price 135

Price SEO User-Generated Management 135

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Understand your analytics Regularly checking your  Instagram analytics  is key to understanding what’s working for you and what’s not.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Dig deeper: Why server logs matter for SEO 5.

SEO 98

SEO PR User-Generated Education 98

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  Some social media platforms, like Instagram and YouTube, will include high-engagement times in their native analytics.   Click on the Head to the  Analytics  tab at the top left. 

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Marketing Insider Group

JULY 24, 2024

Optimize your marketing funnel to convert leads efficiently, and continuously track and adjust your strategies based on performance metrics. 7) Content Production Content production involves creating and publishing materials like articles, videos, and infographics to engage your audience.

Content Marketing 120

Content Marketing Customer Acquisition Marketing Marketers 120

Buffer Marketing

JULY 18, 2024

However, Google Analytics has since stopped showing which keywords send you that traffic. ” Alternatives:  Matomo ,  Open Web Analytics , and  Clicky 5.  I hope you find one or two (or twenty) you can put to good use today.

SEO 119

SEO User-Generated Analytics Price 119

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Search Engine Land

AUGUST 6, 2024

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. WATCH: Advanced analytics techniques to measure PPC performance Here’s my full presentation from SMX Advanced:

Analytics 74

Analytics CRM Law Advertisers 74

Marketing Insider Group

OCTOBER 23, 2024

Data Analysis: With AI-powered analytics, marketers can gain deeper insights into campaign performance and audience engagement. Predictive Analytics AI can analyze historical data and predict future trends, helping marketers anticipate customer behavior. This results in better targeting, higher engagement, and improved ROI.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketing 72

Buffer Marketing

SEPTEMBER 18, 2024

Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. Explore TikTok analytics TikTok’s analytics might not be as helpful as Instagram insights when it comes to figuring out your best time to post, but it does offer some useful information to guide you. 

Analytics 114

Analytics Social Media Marketing Health Succession Planning 114

illumin

AUGUST 13, 2024

When : Sep 10, 2024, 1.30pm ET Hosts : Ron Jacobson (Co-founder/CEO, Rockerbox) Lyndsie Wise ( Sr Product Marketing Director, illumin) Speakers Ron Jacobson, CEO/Co-founder, Rockerbox: With a background in economics and computer science, Ron has a passion for building innovative and scalable solutions that solve real-world problems for marketers.

Retail 105

Retail Advertisers Advertising Analytics 105

Buffer Marketing

SEPTEMBER 16, 2024

I’m going to walk you through two ways to do this:  Facebook Insights Buffer analytics How to find your best time to post on Facebook with Insights Unfortunately, Facebook axed the ability to see when your fans are online with an update to their in-app metrics, so you’ll need to do this manually.

User-Generated 116

User-Generated Analytics Social Media Marketing Place 116

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. increase expected for the entire 2024 holiday shopping season. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. year-over-year.

eCommerce 120

eCommerce Shoppers Retail Analytics 120

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. of revenue in 2024 compared to 9.1%

Transform 137

Transform Branding CMO Education 137

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Using generative AI for automated content creation, such as dynamic creative optimization, that only comes after analytics,” said Weide.

Market Research 124

Market Research Shoppers CMO Retail 124

Buffer Marketing

JULY 22, 2024

WebFX has made a handy graphic detailing how much social media advertising costs in 2024 for all popular social media platforms like Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter. Ad analytics All social networks will give you the performance details of your social media advertising campaign.

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102