Search Engine Land

MARCH 27, 2024

Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. — AdsLiaison (@adsliaison) March 27, 2024 What it looks like. If you are noticing zero or a lot less real-time visitors via Google Analytics, you are not alone. — AdsLiaison (@adsliaison) March 27, 2024

Analytics 109

Analytics SEO 109

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketers 130

Hubspot Marketing

NOVEMBER 4, 2024

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.

Analytics 105

Analytics Customer Journey CMO Marketers 105

Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 92

Analytics Price PR Management 92

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” “This will not happen overnight, so some Universal Analytics properties may continue to process data. Why we care.

Analytics 99

Analytics User-Generated Digital Marketing Advertising 99

Hubspot Marketing

JULY 26, 2024

How To Activate Google Consent Mode New Implications for 2024: Google Consent Mode Version Two For visitors who do not grant their consent , companies are still able to get some crucial trends using existing data from consenting users. These include serving personalized ads or collecting analytics via trackers. Let’s dive in.

Law 106

Law Analytics Advertisers Advertising 106

Search Engine Land

JUNE 21, 2024

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). July 1: Users will lose access to Universal Analytics data and interface. After July 1: All Universal Analytics data will be permanently deleted. Why it matters.

Analytics 124

Analytics Advertising Advertisers Search Marketers 124

Marketing Insider Group

JUNE 24, 2024

This guide will examine whether social media remains a helpful marketing tool in 2024. Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming. Quick Takeaways Social media remains incredibly popular worldwide.

Entertainment 102

Entertainment Social Media Marketing Advertisers Advertising 102

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.2% Here is how other government profiles are doing in Q3 2024: LinkedIn: 0.63% Instagram: 0.54% X (Twitter): 0.22% Facebook: 0.11% Inform and engage on social media with Hootsuite. Facebook: 3.2% X (Twitter): 2.4% See it in action.

User-Generated 94

User-Generated Social Media Marketing Management Analytics 94

Hootsuite

SEPTEMBER 11, 2024

Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Here are the industry averages across all major social networks as of September 2024: Facebook: 5.9% Instagram: 5% X (Twitter): 3.4% LinkedIn: 2.2% Try it today.

User-Generated 92

User-Generated Social Media Marketing Analytics Management 92

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Analytics?

CRM 97

CRM Analytics Key Performance Indicator Transform 97

Marketing Insider Group

JUNE 18, 2024

Image Source But as we stride into 2024, does this classic model still hold water? The Changing Landscape of Sales in 2024 In 2024, the sales landscape is transforming rapidly, driven by evolving consumer behaviors and technological advancements. Digital Transformation Digital transformation profoundly impacts sales strategies.

Transform 110

Transform Direct Mail Customer Journey User-Generated 110

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

Marketers 98

Marketers Marketing Customer loyalty CMO 98

Marketing Insider Group

OCTOBER 23, 2024

Data Analysis: With AI-powered analytics, marketers can gain deeper insights into campaign performance and audience engagement. Predictive Analytics AI can analyze historical data and predict future trends, helping marketers anticipate customer behavior. This results in better targeting, higher engagement, and improved ROI.

Social Media Marketing 67

Social Media Marketing Transform User-Generated Marketers 67

Search Engine Land

OCTOBER 19, 2023

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities. Universal Analytics 360 sunset.

Analytics 111

Analytics Customer Advertisers Advertising 111

Hootsuite

SEPTEMBER 16, 2024

Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Here are the industry averages across all major social networks as of September 2024: Instagram: 4.7% That’s where social media benchmarks come into play. Facebook: 3.6% X (Twitter): 3.3% LinkedIn: 1.8% Try it today.

Education 89

Education User-Generated Social Media Marketing Analytics 89

Martech

JULY 18, 2024

That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found. billion in U.S.

eCommerce 107

eCommerce Retail Shoppers Health 107

Martech

FEBRUARY 1, 2024

Here is a roundup of the top social media opportunities where brands will confidently see momentum in 2024. 2024 is poised to be the year of properly putting AI to work , particularly in social media. Behind the scenes More brands will leverage AI to streamline operations and bolster analytics.

Social Media Marketing 136

Social Media Marketing Gen Z User-Generated Marketers 136

Buffer Marketing

FEBRUARY 8, 2024

The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user. So, I asked them about their plans for LinkedIn in 2024 – and they delivered.

Gen Z 118

Gen Z User-Generated Social Media Marketing Analytics 118

Rock Content

DECEMBER 14, 2023

Here’s what B2B marketers need to know for 2024 and beyond. Here’s what you need to know about how to get ahead and stay there in 2024. Unveiling the Power of B2B Data Analytics B2B data analysis starts with thorough data. Data pipelines help ensure your analytics team has the correct data for their applications.

Analytics 98

Analytics User-Generated Market Trends Customer Journey 98

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Search Engine Land

APRIL 27, 2023

Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024. You can read more about other important UA, GA4, and Analytics 360 milestones on the Google Analytics Help page.

Analytics 111

Analytics Advertising Advertisers Customer 111

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Implement Einstein Semantic Search I included this enhancement in the Spring 2024 release highlights , but it’s so important that I wanted to shine a spotlight on it again this quarter.

CRM 78

CRM Analytics Place Product 78

Backlinko

JULY 2, 2024

WTSFest Date: September 19, 2024 Location: Philadelphia, Pennsylvania Price: $399 (in-person attendance), $99 (recording only) The Women in Tech SEO Festival (WTSFest) is a full-day conference. It’s a practical, hands-on analytics, PPC, and SEO training course and workshop that helps you upskill in a specific area of search marketing.

SEO 88

SEO Gen Z Price Education 88

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Key Performance Indicator 122

Key Performance Indicator Transform Marketing Mix Marketers 122

Search Engine Land

AUGUST 19, 2024

From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium. Thus, analytics play a vital role in video creation, optimization, and production.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

illumin

AUGUST 13, 2024

When : Sep 10, 2024, 1.30pm ET Hosts : Ron Jacobson (Co-founder/CEO, Rockerbox) Lyndsie Wise ( Sr Product Marketing Director, illumin) Speakers Ron Jacobson, CEO/Co-founder, Rockerbox: With a background in economics and computer science, Ron has a passion for building innovative and scalable solutions that solve real-world problems for marketers.

Retail 105

Retail Advertisers Advertising Analytics 105

Martech

APRIL 28, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet. Universal Analytics 360 will continue to collect data until July 2024. Get MarTech! In your inbox.

Analytics 98

Analytics Customer Marketers Marketing 98

Sprout Social

SEPTEMBER 26, 2024

Once you have these two numbers, here’s how to check engagement rate on Instagram: Engagement rate = (Total interactions/Total followers) x 100 Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool. Review your Instagram analytics to see your past months’ best-performing posts.

User-Generated 101

User-Generated Food Analytics Promotion 101

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. Want to learn more about the future of email in 2024? 35% of companies have an email design specialist!

Marketing Automation Platform 109

Marketing Automation Platform CRM Email Marketing Analytics 109

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

User-Generated 137

User-Generated Marketers Marketing Advertising 137

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 134

Gen Z Entertainment Transform User-Generated 134

Sprout Social

JANUARY 23, 2024

As a bonus, we even share a list of the most popular Facebook hashtags in 2024. This is why it pays to keep a close eye on your social media analytics. million #goexplore – 658k The importance of hashtag analytics If you’re not analyzing hashtags, how do you know which hashtags to use? Let’s get started. million #b2b – 3.7

Fashion 127

Fashion Food Analytics Promotion 127

Martech

NOVEMBER 17, 2022

We’re wrapping up our series on getting started with Google Analytics 4, with a Q&A with Russ Ketchum, director of Google Analytics. Here he talks about migrating from Universal Analytics and shares some GA4 power user moves. Before Google Analytics, page views and sessions were unfamiliar concepts.

Analytics 125

Analytics Law Education Customer 125

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

Transform 102

Transform SEO Analytics Customer 102

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you This update is essential for podcast creators looking to optimize their content strategy.

CRM 89

CRM User-Generated Analytics Management 89

Sprout Social

JANUARY 24, 2024

Use LinkedIn analytics to refine your hashtag strategy Improve your strategy over time by understanding how the hashtags you’re currently using are contributing to your brand’s visibility and engagement on the platform. Use LinkedIn analytics to track the performance of posts with specific hashtags.

Analytics 125

Analytics Finance CRM Place 125