Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Instagram has native analytics  on its app, but they’re pretty limited. Write compelling captions 8.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Marketing Insider Group

OCTOBER 23, 2024

Personalization: AI marketing tools help brands deliver personalized experiences to users based on their preferences, browsing history, and online behavior. Data Analysis: With AI-powered analytics, marketers can gain deeper insights into campaign performance and audience engagement.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Customer loyalty 71

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? percent) Instagram (46.7

Influencer Marketing 126

Influencer Marketing Price Affiliate Marketing Millennials 126

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. However, creating a successful influencer marketing program involves a lot of work. This is where influencer marketing platforms come in.

Influencer Marketing 137

Influencer Marketing Affiliate Marketing eCommerce User-Generated 137

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 128

Analytics Influencer Marketing Health eCommerce 128

Buffer Marketing

JULY 22, 2024

💡 Learn more : Organic Marketing and Why It’s Important One last thing: Social media advertising is also different from influencer marketing. In creator partnerships, influencers create the ad for you and post it from their social media accounts.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Martech

NOVEMBER 13, 2024

He shared that such marketing leaders are rare and invaluable, as those who prove their worth by taking on a broader vision for the business are retained and even groomed for CEO roles. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit.

Transform 133

Transform Marketers Marketing Customer Acquisition 133

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 114

Influencer Marketing Food User-Generated Affiliate Marketing 114

Buffer Marketing

APRIL 29, 2025

Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts. Keep an eye on your metrics Instagram analytics tools let you drill down into individual posts and step back to see how your account is performing overall. Partner with influencers Gen Z is changing how people discover new brands and products.

Gen Z 104

Gen Z Influencer Marketing Manufacturing User-Generated 104

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). He anticipates that enhanced editing tools and expanded analytics will empower creators and brands to optimize content, leading to a surge in video-first campaigns on the platform.

Gen Z 128

Gen Z Transform User-Generated Analytics 128

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 135

Influencer Marketing Transform Marketers Marketing 135

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. Another key area is influencer marketing.

User-Generated 141

User-Generated Marketers Marketing Advertising 141

Marketing Insider Group

JUNE 24, 2024

This guide will examine whether social media remains a helpful marketing tool in 2024. Understanding key trends is an excellent place to start when using social media as a marketing tool. You can make the most of your social media experience by exploring the benefits and drawbacks.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

Sprout Social

FEBRUARY 20, 2025

In 2024, we released well over 200 new features to help customers maximize the power of social: from AI innovations to robust reporting capabilities and influencer marketing enhancements. The analytics tools are top-notch, offering detailed insights that help refine our strategy and measure success.

Influencer Marketing 125

Influencer Marketing Place Analytics Advertising 125

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Sprout Social

DECEMBER 20, 2023

The tools that will most benefit marketing teams are those that prioritize innovation by constantly looking for ways to enhance their roadmap and evolve. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts.

Branding 137

Branding Price Influencer Marketing Transform 137

Sprout Social

SEPTEMBER 17, 2024

Gather feedback from your social customers Navigating the world of social media in the retail sector in 2024 involves much more than just promoting the latest deals and discounts. Enter 2024, and the need for tools like Sprout’s social listening suite has become more pressing than ever. Try your hand at social advertising.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Buffer Marketing

JULY 24, 2024

Social media analytics tools automate collecting all the metrics related to your performance data so you don’t have to do the math yourself. Most of these tools rely on filters to help you narrow down the kind of influencer you want. How many likes did your recent post receive? What’s the engagement rate?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Sprout Social

MARCH 27, 2025

Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team. Influencer Marketing : Discover and manage relationships with key influencers to tap into new customer segments and drive authentic engagement with your brand.

Analytics 97

Analytics CRM Management Influencer Marketing 97

Sprout Social

SEPTEMBER 18, 2024

A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions. In 2024, Facebook is the most popular social media platform in most countries. It’s important to use an influencer marketing tool to find the right influencer for your campaigns.

Social Media Marketing 132

Social Media Marketing Marketers Marketing User-Generated 132

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat?

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. This means you can only use the audios cleared for commercial use.

SEO 107

SEO Real Estate User-Generated Promotion 107

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketers 119

Sprout Social

APRIL 29, 2025

According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.

Thought Leadership 72

Thought Leadership Education Promotion Entertainment 72

Martech

APRIL 11, 2024

Fuel for your marketing strategy. The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. While I believe Perplexity currently edges out Gemini in features, Alphabet’s business model for search is very entrenched and will be difficult to topple.

CRM 131

CRM Marketing Automation Platform Retail Customer Journey 131

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Sprout Social

JANUARY 27, 2025

Per the Index, 92% of leaders anticipated their teams would reach their annual goals at the end of 2024. By bringing together teams across marketing, including our marketing operations, SEO, and field and events teams, we were able to reexamine the customer journey and set up measurement systems that benefited all teams.

Communications 76

Communications CMO Transform Customer Journey 76

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership 106

Thought Leadership B2C Marketers Marketing 106

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1. Today, you really can’t have too many creators on your marketing team.” The good news?

Thought Leadership 113

Thought Leadership Marketers Marketing Management 113

Hootsuite

NOVEMBER 7, 2024

A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. Learn what your customers want To build authentic brand relationships that form the basis of brand loyalty, you need to understand who your customers are and what they want.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Sprout Social

SEPTEMBER 25, 2024

As brands rush to TikTok and Instagram for influencer marketing , don’t forget: Facebook’s billions of users aren’t going anywhere. With less competition on Facebook, you can score better deals with influencers and gain more visibility for your brand. What is Facebook influencer marketing?

Influencer Marketing 91

Influencer Marketing Marketers Marketing User-Generated 91

Martech

FEBRUARY 22, 2024

Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Signal loss from third-party cookie deprecation is a growing threat to the marketing team’s ability to manage and measure their campaigns. My how things have changed.

User-Generated 111

User-Generated Transform Analytics CMO 111

Sprout Social

JANUARY 27, 2025

Gather feedback from your social customers Navigating the world of social media in the retail sector in 2024 involves much more than just promoting the latest deals and discounts. Enter 2024, and the need for tools like Sprouts social listening suite has become more pressing than ever. Try your hand at social advertising.

Retail 94

Retail Shoppers User-Generated Customer Journey 94