SocialPilot

JULY 17, 2024

SocialPilot makes it easy for businesses and agencies to collect the performance data of all their social media accounts in one cohesive dashboard and utilize it to establish benchmarks. With the built-in social media analytics, you can track all of your profiles’ key performance indicators (KPIs).

Transform 64

Transform Food Education Fashion 64

Marketing Insider Group

FEBRUARY 27, 2024

As we navigate through 2024, embracing best practices becomes crucial for planning marketing campaigns that capture an audience’s attention and deliver successful and measurable outcomes. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. Why is a roadmap important?

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. What is content monitoring?

eCommerce 117

eCommerce SEO User-Generated Key Performance Indicator 117

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 130

Influencer Marketing User-Generated Key Performance Indicator Analytics 130

Search Engine Land

FEBRUARY 21, 2024

This article explores different methodologies and key performance indicators used to evaluate Super Bowl commercials, making the case for metrics like engaged-view conversions that tie advertising directly to customer actions and sales. Perfect 10: The Kia big game commercial featuring the 2024 Kia EV9 ,” (6.36). “

Key Performance Indicator 112

Key Performance Indicator Advertising Advertisers Digital Marketing 112

Customers.ai

JANUARY 6, 2025

Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Advanced targeting is basically table stakes in 2024. Adobe Sensei: Part of Adobe Analytics, it uses machine learning to uncover trends and drive predictive targeting.

Customer 90

Customer eCommerce CRM Shipping 90

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. Download Sagefrog’s 2024 Marketing Mix Report to discover more B2B marketing tips and trends to expect in the year ahead.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out. Use analytics to understand what works and what doesn’t.

Key Performance Indicator 122

Key Performance Indicator SEO Shipping Analytics 122

Martech

JUNE 24, 2024

Strategic capabilities such as market research, customer segmentation, and data analytics enable companies to gather insights and develop a deep understanding of their target audience. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

Transform 109

Transform CMO Key Performance Indicator Customer loyalty 109

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 74

Shipping Key Performance Indicator Marketing Marketers 74

Martech

DECEMBER 18, 2023

Data and analytics: CX transformation programs require a data-driven approach. They can assist in implementing customer feedback mechanisms, establishing key performance indicators (KPIs), and leveraging analytics tools to measure and track the impact of CX initiatives. Dig deeper: What is digital transformation?

Transform 109

Transform Customer eCommerce Key Performance Indicator 109

Martech

JUNE 28, 2024

These methodologies allow marketers to isolate the effects of specific brand activities and directly measure their impact on key performance indicators (KPIs). For example, integrating artificial intelligence into campaign analytics can help assess sentiment shifts based on campaign performance.

Branding 127

Branding Key Performance Indicator Marketing Marketers 127

SocialPilot

JUNE 25, 2024

How To Do Instagram Audit in 2024 – 9 Steps Conducting a thorough Instagram audit involves a step-by-step analysis of your profile to ensure it aligns with the overall business goals, maintains high quality, and effectively engages with your audience. Tip: You can use native analytics or SocialPilot to get access to all this data.

Real Estate 111

Real Estate Key Performance Indicator User-Generated Analytics 111

Marketing Insider Group

JUNE 25, 2024

However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. MarTech’s scope is broad, encompassing everything from email marketing platforms to advanced data analytics tools.

Key Performance Indicator 105

Key Performance Indicator Customer Acquisition Analytics CRM 105

Buffer Marketing

JUNE 13, 2024

In a 2024 survey , 36% of consumers said they check at least two review websites or apps before reaching out to a local business. To help you decide, start by using analytics tools to see where your website's visitors are coming from. Just look at Google’s March 2024 update , which affected millions of websites. 

PR 129

PR User-Generated Promotion Key Performance Indicator 129

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. This resource reviews the social media funnel, mapping critical key performance indicators to each stage. Get the template 20. Get the template 21.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Rock Content

JANUARY 8, 2024

It leverages this data to establish concrete goals, devise strategies, and set key performance indicators (KPIs) that measure success. A variety of tools and metrics can be employed for this purpose, such as Google Analytics for digital marketing or customer surveys for direct feedback.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

SocialPilot

JULY 8, 2024

Once you’ve set your goals, decide on the Key Performance Indicators (KPIs) that you will use to measure your success. Use native Twitter analytics or a tool like SocialPilot to comprehensively examine your followers’ demographics, age groups, gender splits, and more. Do they represent your target audience?

Real Estate 114

Real Estate Key Performance Indicator User-Generated Analytics 114

illumin

NOVEMBER 20, 2023

Media buyers track the performance of the ads and make necessary adjustments to improve results. They analyze key performance indicators (KPIs) such as conversion rates, click-through rates, and engagement metrics. Furthermore, measuring and optimizing campaign performance can pose a significant challenge.

Key Performance Indicator 52

Key Performance Indicator Advertising Advertisers Market Research 52

Lusha

JULY 17, 2024

In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers. In this comprehensive guide, we’ll break down everything you need to know to master ABM in 2024.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Hubspot Marketing

SEPTEMBER 22, 2023

2023 SMS Marketing Usage Data & Results Based on the compelling trends from 2023, SMS marketing plays a crucial role for businesses in 2024. To ensure your campaign's running as planned, analyze key performance indicators such as click-through rate and return on investment (ROI). Check out HubSpot's Analytics tools.

Key Performance Indicator 128

Key Performance Indicator User-Generated Communications Marketing 128

Litmus

DECEMBER 13, 2024

As artificial intelligence (AI) continues to advance, we can anticipate a wave of similar legislation emerging across the globe (like the European AI Act , which came into force on August 2024). Faced with these challenges, marketers have had to rethink their approach to email analytics and data management.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Lusha

JULY 21, 2024

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. The B2B Landscape in 2024: Navigating New Challenges 2024 brings both opportunities and challenges for B2B marketers.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Rock Content

APRIL 8, 2024

Here’s a closer look at what you need to know to make content repurposing work for you in 2024 and beyond. Design shareable infographics Infographics are another key content format every digital marketer should be looking at in 2024. Use an accessible tool like Google Analytics to identify your top performers.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Rock Content

MARCH 11, 2024

You can use Google Analytics to measure webpage performance. A strategy also establishes your key performance indicators (KPIs). Keep the content fresh Topics such as “Your Industry Trends for 2024” will attract traffic for about six to eight months, but they become redundant at that point.

Content Marketing 98

Content Marketing Key Performance Indicator Marketing Marketers 98

Customers.ai

OCTOBER 17, 2023

This article will help you discover the best digital marketing agency tools and software available in 2024. Here are a few we like: Marketing Agency Tools #7: Iconosquare Social Media Analytics & Management Iconosquare is one of the leading analytics and management platforms used by agencies and social media marketers.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Unbounce

MAY 15, 2024

/ Conversion optimization 12 CRO metrics to track conversion rate optimization performance By Josh Gallant. Updated on April 27, 2024. More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Customers.ai

APRIL 18, 2024

Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater. Measuring Success As you implement these strategies, it’s vital to keep an eye on key performance indicators that measure the effectiveness of your campaigns.

Key Performance Indicator 69

Key Performance Indicator Transform Advertising Advertisers 69

Customers.ai

DECEMBER 5, 2024

Options like Customers.ai, Klaviyo, and HubSpot are great for email segmentation, while platforms like Google Analytics can help with behavior tracking. The success of client segmentation is measured through key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and customer lifetime value (CLV).

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Use Insider

DECEMBER 22, 2023

Use predictive analytics to increase engagement: Leverage Insider’s predictive analytics to anticipate how your audience interacts with your emails. Monitor key metrics: Dive into the analytics dashboard to track key performance indicators such as open rates, click-through rates, and conversion rates.

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Unbounce

JUNE 4, 2024

Updated on June 4, 2024. More blog posts by Josh Gallant Jacob Baadsgaard Jacob Baadsgaard is the Founder & CEO of Disruptive Advertising , a Utah-based PPC agency that uses PPC, CRO and ROI-focused analytics to grow businesses. That’s the question we’re here to answer today. Spoiler: Yes, it absolutely can work.

B2C 52

B2C User-Generated Analytics Advertising 52

Customers.ai

APRIL 18, 2024

Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater. Measuring Success As you implement these strategies, it’s vital to keep an eye on key performance indicators that measure the effectiveness of your campaigns.

Key Performance Indicator 52

Key Performance Indicator Transform Advertising Advertisers 52

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 117

Whitepaper Analytics User-Generated CMO 117

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115