Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. “Instead of waiting for incomplete analytics data and crying over it, let’s be proactive.

Advertisers 97

Advertisers Advertising Non-Profit Digital Marketing 97

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketers Marketing 83

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 106

Thought Leadership B2C Marketers Marketing 106

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Simplified analytics with trend lines in reports. February brought updates that introduce groundbreaking forecasting tools and service enhancements.

Transform 110

Transform Management Analytics Communications 110

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs in a couple of months which got everyone talking about the future of the CDP as a standalone tool.

Advertising 73

Advertising Advertisers User-Generated Influencer Marketing 73

Martech

JUNE 24, 2024

Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. These brands are miles ahead in figuring out how to make AI work for them, finding unique applications tailored to their marketing needs and goals.

Branding 123

Branding CMO Copywriting Marketers 123

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Reflect on last year's performance. Let's dive in.

eCommerce 137

eCommerce Marketers Marketing Influencer Marketing 137

Duct Tape Marketing

AUGUST 22, 2024

Forrester reports that companies using advanced analytics to optimize marketing channels see a 15 to 20% increase in marketing. Here are the analytics tools that we need to put in place. Here is how I can teach everyone about the marketing p and l. And it goes hand in hand I think with a brand strategy.

CMO 88

CMO Customer Journey Transform User-Generated 88

Backlinko

DECEMBER 6, 2024

monthly visitors between 2021 and 2024 This is an excellent example of a company implementing the Pirate Funnel to diagnose and fix weak points in their marketing strategy. Test and Optimize for Better Results Even a perfectly crafted marketing funnel may not deliver the results you expect. The companys traffic soared from 0.5M

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Martech

JUNE 14, 2024

Dig deeper: Mastering the art and science of creative analytics A holiday campaign gone awry: The cost of disconnects Let’s take a look at how easy it is for data and creative teams to have the best intentions and still miss the mark in the following scenario. On average, employees waste 5.3 hours every week waiting for data from colleagues.

Gen Z 129

Gen Z Marketers Marketing Copywriting 129

Martech

JUNE 4, 2024

You just have to look no further than your Google Analytics report to see it. Take our brief 2024 MarTech Replacement Survey LinkedIn (i.e., The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. Are you getting the most from your stack?

Marketers 137

Marketers Marketing Analytics Branding 137

Martech

JUNE 12, 2024

Take our brief 2024 MarTech Replacement Survey Customer marketing: 7 assets to grow lifetime value Here are seven value-added tools and content strategies that can be used to grow new revenue from existing customers. Then, re-purpose or develop compelling offers specific to customer needs. Are you getting the most from your stack?

Customer 120

Customer Education Customer Acquisition User-Generated 120

Search Engine Land

JANUARY 12, 2024

If you have a Google Business Profile , it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: How many calls you’re getting. Note : Google Business Profile websites will be turned off in March 2024.

Food 115

Food Analytics Performance Marketing Place 115

Martech

DECEMBER 12, 2023

Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Google Analytics or social media) is the “performance” part of performance publishing.

Branding 119

Branding Customer Acquisition Law eBook 119

Customers.ai

OCTOBER 17, 2023

This article will help you discover the best digital marketing agency tools and software available in 2024. AI Email Writer Klayvio Email Marketing Software Customers.ai AI Email Writer Klayvio Email Marketing Software Customers.ai AI Email Writer Klayvio Email Marketing Software Customers.ai is the answer.

Digital Marketing 52

Digital Marketing Marketers Marketing Analytics 52

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Branding 129

Branding Key Performance Indicator Marketers Marketing 129

Litmus

SEPTEMBER 24, 2024

Black Friday: the Super Bowl of email marketing 5 successful Black Friday email campaigns Anticipating 2024 Black Friday trends What makes a Black Friday email campaign successful? Plan holiday emails Anticipating 2024 Black Friday trends What’s Black Friday trends are expected to hit the inboxes this BFCM season?

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Digital Marketer

MAY 29, 2023

Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights. They can delve into customer behavior, market trends, and campaign performance. How to Develop Your ChatGPT Marketing Skills ChatGPT is like a hammer.

Transform 80

Transform Marketers Marketing User-Generated 80

verse.ai

OCTOBER 1, 2024

Google Analytics. Email marketing platforms. When you look at what emails are performing the best, that can clue you into what customers are most interested in. LinkedIn for B2C content marketing Traditionally, LinkedIn is used for B2B marketing. What are they liking and sharing? What are they liking the most?

B2C 59

B2C Content Marketing CRM Marketers 59

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. Let’s say that analytics indicate that your audience engages more with how-to guides. But how did I create this guide?

Transform 105

Transform User-Generated Marketers Marketing 105

Duct Tape Marketing

AUGUST 22, 2024

Forrester reports that companies using advanced analytics to optimize marketing channels see a 15 to 20% increase in marketing. Here are the analytics tools that we need to put in place. Here is how I can teach everyone about the marketing p and l. And it goes hand in hand I think with a brand strategy.

CMO 80

CMO Customer Journey Transform User-Generated 80

Bannerflow

MAY 22, 2023

Unlike traditional TV advertising, which relies on broad demographic segmentation, CTV enables marketers to leverage advanced data analytics and audience insights. dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should! billion U.S.

Advertisers 52

Advertisers Advertising Entertainment User-Generated 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

Performance Marketing 103

Performance Marketing User-Generated Marketers Marketing 103

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective It might be easier to list what isn’t changing, but here’s a quick list of the biggest hits: Attribution is changing.

Transform 86

Transform CRM Analytics Advertisers 86

Rock Content

DECEMBER 14, 2023

Apps like Semrush’s Keyword Magic Tool and Google Analytics can help you discover which keywords your audience uses in searches. This will help you stay ahead of the trends and fix non-performing marketing assets. Build a content marketing strategy If you don’t have a content marketing strategy, now is the time.

SEO 94

SEO Whitepaper B2C eBook 94

DIY Marketers

OCTOBER 20, 2022

As consumers, we want our data to be secure, but as marketers, we want to know as much about our customers as possible. Not only that but the launch and shift to Google Analytics 4.0 Here’s how several marketers have dealt with these issues in their businesses. Consider Third Party Partnerships. Shift to first-party data.

Marketers 108

Marketers Marketing CRM Law 108

Backlinko

JULY 2, 2024

WTSFest Date: September 19, 2024 Location: Philadelphia, Pennsylvania Price: $399 (in-person attendance), $99 (recording only) The Women in Tech SEO Festival (WTSFest) is a full-day conference. It’s a practical, hands-on analytics, PPC, and SEO training course and workshop that helps you upskill in a specific area of search marketing.

SEO 105

SEO Gen Z Price Education 105

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 110

B2C CMO Copywriting Analytics 110

Martech

JULY 5, 2024

In the “what’s old is new again” category, dynamic pricing is regaining popularity, driven by technological advancements, changes in consumer behavior and evolving market dynamics. The future Fast forward to Q2 2024 and digital shelving is promising to revolutionize dynamic pricing in retail.

Price 113

Price Customer Retail Food 113

Backlinko

DECEMBER 19, 2024

Check each competitors traffic using a tool like Semrushs Traffic Analytics. Next, scroll down to see this blogs top-performing marketing channels: As you can see, The Maker Makes gets 99.93% of its traffic from organic search. Follow along with our Google Analytics 4 Tutorial to get step-by-step setup instructions. (Or

Affiliate Marketing 98

Affiliate Marketing Analytics SEO User-Generated 98

Set Up

SEPTEMBER 17, 2024

Challenge #1 | Difficulty Tracking ROI Across Channels With marketing strategies becoming increasingly multi-channel, understanding and articulating which touchpoints generate real value can be difficult. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52