Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Here’s what you need to know about how to get ahead and stay there in 2024.

Analytics 98

Analytics User-Generated Market Trends Customer Journey 98

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing 75

Digital Marketing CRM Marketers Marketing 75

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 106

Thought Leadership B2C Marketers Marketing 106

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Duct Tape Marketing

DECEMBER 20, 2024

BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat? The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Publicis expects the acquisition to strengthen its first-party data stack and enhance its ability to deliver personalized marketing services at scale while respecting privacy. billion profiles.

Advertisers 73

Advertisers Advertising User-Generated Influencer Marketing 73

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Marketers can prepare for this by experimenting and learning. All someone needs to share their input is a link and an internet connection. What can you do?

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. But the upsides far outweigh the downs.

Influencer Marketing 98

Influencer Marketing Marketers Marketing SEO 98

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 84

User-Generated Marketers Marketing Analytics 84

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 106

eCommerce PR User-Generated Marketers 106

Martech

JULY 1, 2024

This allows you to create personalized marketing campaigns, target specific customer segments, and gain insights into customer behavior and preferences. Implement website tracking: Use a web analytics tool like Google Analytics to track user behavior on your website. Benefits of these actions: 1.

CRM 111

CRM User-Generated Email Marketing Analytics 111

Sprout Social

JANUARY 9, 2024

The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. Beyond simply collecting and mining customer data, you need to build on it with AI and automation, analytics and segmentation. Have you considered using this personalization tactic to grow awareness in a targeted way?

CRM 142

CRM Retail Customer Journey Analytics 142

Rock Content

FEBRUARY 16, 2024

Content Marketing Agency: The Key to Independent Success in 2024 As experience deepens and technology gets easier to navigate, unlocking your potential for marketing independence is more of a reality than ever. Building a personalized marketing approach is the act of controlling the process from start to finish.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Martech

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust. Insights What drives better marketing, commerce, sales and service?

Transform 118

Transform Customer Journey Shipping Analytics 118

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better.

Advertising 98

Advertising Advertisers Transform Law 98

Marketing Insider Group

JUNE 25, 2024

Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement.

Key Performance Indicator 105

Key Performance Indicator Customer Acquisition Analytics CRM 105

Use Insider

FEBRUARY 29, 2024

Gain data-driven insights Generative AI provides valuable insights into customer preferences, behaviors, and market trends through advanced analytics and predictive modeling. How to use generative AI in marketing? How is AI changing marketing? What is the future of AI in marketing?

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

illumin

MAY 28, 2024

At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. As a result, marketers worldwide are left with a plethora of challenges to adapt and transition to cookieless marketing.

Advertising 88

Advertising Advertisers Customer Acquisition Retail 88

Rock Content

AUGUST 2, 2023

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 Billion units by 2024 as per Statista.

Transform 98

Transform Marketers Marketing Marketing Automation Platform 98

SocialPilot

FEBRUARY 26, 2024

AI has already started the transformation journey and has left its mark in marketing. But how exactly are marketers using AI? Let’s take a closer look at some of the applications of AI in marketing: 1. Data Analytics Data analytics is the most promising use case of AI in marketing.

Transform 103

Transform User-Generated Marketing Marketers 103

Martech

MARCH 20, 2024

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements. These are position-less players.

Marketers 82

Marketers Marketing Traditional Marketing Copywriting 82

Search Engine Land

MARCH 20, 2024

Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements. These are position-less players.

Traditional Marketing 81

Traditional Marketing Copywriting Marketing Marketers 81

Use Insider

OCTOBER 2, 2024

This can be an issue for teams whose customer data is scattered across disconnected systems, like customer relationship management (CRM) tools, content management systems, analytics platforms, and so on. Build, automate, and personalize marketing campaigns and other initiatives across all touchpoints from a single place.

User-Generated 52

User-Generated Marketing Marketers Customer Journey 52

Search Engine Land

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. This way, you can deliver personalized experiences and work smarter with generative AI that can use your data in a way that customers trust. Insights What drives better marketing, commerce, sales and service?

Transform 75

Transform Analytics Customer Journey Shipping 75

Use Insider

APRIL 23, 2024

Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Analytics platforms. All of these tools are essential for successful cross-channel marketing. What is cross-channel management and why is it important?

Management 52

Management User-Generated Customer Journey Analytics 52

Martech

DECEMBER 19, 2023

The vendors that make tools to help with audience segmentation and targeting include: HubSpot Salesforce Adobe ActiveCampaign Keap Klaviyo Content creation and personalization Many of the vendors in the segmentation and targeting space also offer the ability to personalize marketing outreach.

Management 82

Management Outbound Marketing User-Generated Analytics 82

Lynton Web

OCTOBER 19, 2023

Leveraging HubSpot's Core Features HubSpot is a powerhouse suite of tools designed to optimize your marketing, sales, and service efforts. Marketing Hub , for instance, is not just about sending emails but creating targeted, personalized marketing campaigns that speak directly to your audience.

Inbound Marketing 64

Inbound Marketing Analytics Management CRM 64

Customers.ai

DECEMBER 5, 2024

Client segmentations primary purpose is to understand your audience on a deeper level and deliver more personalized marketing messages. Options like Customers.ai, Klaviyo, and HubSpot are great for email segmentation, while platforms like Google Analytics can help with behavior tracking. Client Segmentation FAQs 1. Not at all.

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Customers.ai

FEBRUARY 13, 2024

However, with recent shifts in the digital space, notably the phasing out of third-party cookies and increased privacy regulations , marketers and businesses of all sizes are taking notice of this technology. In fact, a staggering 87% of marketers agree that identity resolution is key to future-proofing their campaigns!

Customer Journey 69

Customer Journey Marketers Marketing CRM 69

Customers.ai

APRIL 18, 2024

Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater. Utilize Advanced Segmentation for Personalized Marketing Take advantage of the deep insights provided by Restore to implement advanced segmentation strategies.

Key Performance Indicator 69

Key Performance Indicator Transform Advertising Advertisers 69

Use Insider

MARCH 12, 2024

How do I personalize without third-party data? The good news is that the end of third-party cookies doesn’t mean the end of hyper-targeted, personalized marketing. In this next section, we’ll introduce how marketers can leverage first-party data to build higher-performing campaigns than ever before.

Transform 52

Transform Promotion Personalized Marketing Customer 52

Use Insider

MARCH 6, 2024

This holistic view enables personalized marketing campaigns tailored to individual preferences, optimizing engagement and driving campaign effectiveness. Analyze your audience to optimize performance Collecting all customer data in a single platform helps marketers efficiently analyze their customer journeys. Why is CDP needed?

Transform 52

Transform Marketing Marketers Market Trends 52

Customers.ai

OCTOBER 29, 2024

Analytics and Reporting Access to data on which forms convert best, who’s signing up, and when they’re most engaged helps you fine-tune your strategy. Below, we’ve reviewed 15 top email capture software tools for ecommerce marketers, highlighting their features, strengths, and what makes them stand out. Customers.ai

eCommerce 63

eCommerce Price User-Generated CRM 63

InTouch Marketing

JANUARY 31, 2024

The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Digital marketing strategies should be continually refined based on analytics, customer feedback and emerging trends to ensure a brand's sustained success in the digital realm.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Customers.ai

APRIL 18, 2024

Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater. Utilize Advanced Segmentation for Personalized Marketing Take advantage of the deep insights provided by Restore to implement advanced segmentation strategies.

Key Performance Indicator 52

Key Performance Indicator Transform Advertising Advertisers 52

Animalz blog

MAY 3, 2024

Large blogs and legacy content necessitate ancillary projects like content audits , custom analytics solutions, and reporting. “I have my own traffic goals, plus our team supports the rest of our 75-person marketing team as well as marketing product releases,” she says.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Google’s decision to phase out third-party cookies follows a larger market trend — Safari and Firefox deprecated cookies years ago — driven by consumer privacy concerns and mounting regulations.

Customer Acquisition 125

Customer Acquisition Advertising Advertisers Customer 125