Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. If you’re about to change your pricing, don’t update product pages with language about saving money. Dig deeper: Why server logs matter for SEO 5.

SEO 98

SEO PR User-Generated Education 98

Buffer Marketing

JULY 18, 2024

However, Google Analytics has since stopped showing which keywords send you that traffic. ” Alternatives:  Matomo ,  Open Web Analytics , and  Clicky 5.  I hope you find one or two (or twenty) you can put to good use today.

SEO 119

SEO User-Generated Analytics Price 119

Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. To find my footing, I went all in: I deep-dived into pricing data, looked up different partnership options, and got tips from people who’ve been there and done that. Let’s get into the real side of influencer pricing and budgeting, shall we? I was, too.

Influencer Marketing 130

Influencer Marketing Price Affiliate Marketing Millennials 130

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Avoid buying fake followers When websites sell 1,000 Instagram followers for the cheap pricing of $12.99 (yes, those are real figures), it’s enticing to snag a quick win to inflate your follower count. Instagram has native analytics  on its app, but they’re pretty limited.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Buffer Marketing

AUGUST 21, 2024

1: Meta’s social media marketing course Best course for beginners seeking to receive professional training Price : Free. 2: Impactful social writing Best course for becoming a thought leader in your niche Price : $127. The cheapest one is priced at $29/month. Instructor(s) : Anke Audenaert , Daniel Kob.

Social Media Marketing 114

Social Media Marketing Copywriting Price Marketing 114

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. increase expected for the entire 2024 holiday shopping season. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. For the first 24 days of November, U.S.

eCommerce 121

eCommerce Shoppers Retail Analytics 121

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? more prospects than other social media platforms (yes, you read that right) Pinterest saw a 50% YoY increase in buyable items saved to boards in 2024 Olivia’s takeaway? “If

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promoting discounts will also be a helpful tool for holiday campaigns, as price is a top factor for this year’s holiday shoppers. Promotions. Processing.

Shoppers 117

Shoppers User-Generated Price Promotion 117

Sprout Social

FEBRUARY 29, 2024

The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 130

Analytics Price Social Media Marketing Management 130

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 104

Analytics Price Social Media Marketing CRM 104

Unbounce

JANUARY 6, 2025

Use this Unbounce template Pricing pages Pricing pages clearly display pricing options and encourage visitors to make a purchase decision or reach out for more context or a custom quote. Image courtesy of Notion Theres plenty of different approaches you can take with a pricing page too. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

eCommerce 132

eCommerce Direct Mail B2C Marketing 132

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Analytical AI tools within an email service provider can identify: Your most engaged customers.

Email Marketing 129

Email Marketing Food Marketing Marketers 129

Lynton Web

AUGUST 6, 2024

HubSpot's recent update to a seat-based pricing model across all Hubs and subscription tiers offers unprecedented flexibility and control over your CRM investment. Core Seats: The Foundation of Your HubSpot Experience Core Seats form the backbone of HubSpot's new pricing model. Free Tools: Yes, that's right!

Price 52

Price CRM Finance Analytics 52

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 66

Analytics Customer Acquisition CRM Marketing 66

Welcome Software

MARCH 12, 2025

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience.

Analytics 52

Analytics Product Customer Journey Price 52

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

JANUARY 16, 2025

Lack of communication and alignment between departments is a top concern of marketers, per our 2024 State of Marketing survey. The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Some tools will score content by assigning an objective number, while others will gather analytical data.

Analytics 120

Analytics SEO Price User-Generated 120

Hubspot Marketing

AUGUST 20, 2024

those that signal high intent, like a pricing or demo page). Take SEO analytics company Ahrefs. Some of the most common are pricing or cost calculators, a builder/generator, or a “finder” that helps you identify the right product or solution for you. Image Source Ok, maybe something like that’s a bit ambitious.

User-Generated 131

User-Generated Food Transform Marketing 131

Lusha

NOVEMBER 11, 2024

This guide will show you the top 13 websites to buy business leads in 2024. Pricing and Affordability: Balancing Cost and Value While investing in lead generation is important, choose a platform that fits your budget. Consider your company’s size, sales goals, and overall marketing budget when looking at pricing plans.

CRM 52

CRM Price User-Generated Management 52

Unbounce

SEPTEMBER 2, 2024

/ Landing pages How much does a landing page cost: landing page design prices in 2024 By Josh Gallant. Updated on September 2, 2024. If you take the DIY approach and use landing page builders like Unbounce , the price can range from $40-$200 per month. What are the main factors influencing landing page design prices?

Price 90

Price Copywriting Real Estate SEO 90

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. Read on for our master list of the best AI marketing tools for 2024. Price: Free! With the right software, companies with minimal resources can compete with the big boys.

Price 130

Price User-Generated Copywriting Marketing 130

Hootsuite

JULY 26, 2024

1 Analytics Tool for Growth Beautiful reports. 8 of the best social media competitor analysis tools for 2024 1. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Clear data. Actionable insights to help you grow faster. You can use the search bar at Keyhole.co

Analytics 109

Analytics User-Generated Branding Social Media Marketing 109

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

Branding 132

Branding Price Analytics Management 132

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. This will lead to higher demands for all digital experiences to be accessible in 2025.

Customer 119

Customer Direct Mail Transform Health 119

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

User-Generated 139

User-Generated Marketing Marketers Advertising 139

Hubspot Marketing

OCTOBER 18, 2024

Venues in major markets have a price tag to match. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. But if you have one venue that can provide all of these services, it definitely cuts down on the price.” Agencies and consultants.

Event Marketing 131

Event Marketing Food Direct Mail Entertainment 131

Hubspot Marketing

SEPTEMBER 23, 2024

This is why it’s important to have an analytics dashboard where you can keep an eye on all of your metrics in one place. Google Analytics, for example, is free to use, while Semrush and Ahrefs are paid tools. SEO pricing ranges depending on what services you need and how much work is involved. Track KPIs.

SEO 132

SEO PR Thought Leadership Health 132

Customers.ai

DECEMBER 30, 2024

You shouldnt need a degree in analytics to understand whos visiting your site. Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now The 15 Best Website Demographic Tools for Marketers 1. Pricing: Flexible pricing with a free trial and paid plans starting at $99/month.

Price 80

Price Analytics eCommerce User-Generated 80

Hootsuite

NOVEMBER 7, 2024

A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. A customer lifetime value higher than the initial purchase price of your product or service indicates repeat purchasing.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. Use predictive analytics tools.

Customer Acquisition 96

Customer Acquisition Price Customer Journey User-Generated 96

Customers.ai

JANUARY 3, 2025

Where It Happens : Product pages, review sites, YouTube unboxing videos, and price comparison tools. Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now How to Conduct Effective Path to Purchase Research Understanding the path to purchase means getting into the weeds of customer behavior.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits.

Advertising 106

Advertising Advertisers Transform Retail 106

Sprout Social

FEBRUARY 7, 2024

Once your campaign is live, Promote has basic analytics to track your ad’s performance. The prices quoted in the ad should also match what is on the website. The post TikTok Promotion: Boost your visibility in 2024 appeared first on Sprout Social. Then hit ‘pay.’ Ad creative inconsistency.

Promotion 136

Promotion Advertising Advertisers Price 136

Backlinko

APRIL 17, 2024

In this guide, we’ve put together a list of the 12 best SEO services in 2024. Service providers offering this kind of pricing rely on automated software or implement outdated tactics, which might not work for you. Read our comprehensive guide on SEO pricing to better understand how much you can expect to pay for SEO services.

SEO 117

SEO eCommerce PR Non-Profit 117

Hubspot Marketing

DECEMBER 16, 2024

Another reason is that your content has outdated pricing, links, or screenshots of products that hurt your credibility, rankings, and conversions like signups. Some content needs to be updated at least once a year, like a blog post on Top small business apps in 2024. How often should you update content? Use a content optimization tool.

SEO 111

SEO Marketing Marketers Price 111

Sprout Social

SEPTEMBER 18, 2024

In 2024, Facebook is the most popular social media platform in most countries. It’s also worth getting to grips with typical influencer pricing before you negotiate. This process is far easier if you use a social media analytics tool.

Social Media Marketing 128

Social Media Marketing Marketing Marketers User-Generated 128