Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 119

Analytics Price PR Management 119

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 126

Social Media Marketing User-Generated Education Customer 126

Hootsuite

SEPTEMBER 11, 2024

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Instagram: 5% X (Twitter): 3.4%

User-Generated 117

User-Generated Social Media Marketing Analytics Management 117

Hootsuite

APRIL 23, 2025

Key takeaways Threads analytics help you grow smarter, not harder. From real-time performance checks to long-term reporting and benchmarking, these tools make it easy to turn analytics into actionable strategy (even in just five minutes a day). With 320 million monthly active users, Threads is still a relatively small social network.

Analytics 99

Analytics Thought Leadership User-Generated Social Media Marketing 99

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 97

Analytics Social Media Marketing Place Marketing Strategy 97

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Be sure to check it often.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 132

Analytics Social Media Marketing Place Branding 132

Social Media Examiner

JANUARY 23, 2025

Feeling overwhelmed by traditional analytics tools? Looking for a more intuitive way to understand your website visitors?

Analytics 107

Analytics Social Media Marketing Marketers Marketing 107

Hootsuite

SEPTEMBER 16, 2024

That’s where social media benchmarks come into play. Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1

Education 109

Education User-Generated Social Media Marketing Analytics 109

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Cross-promote your Instagram handle on other channels 5. Find your best times to post on Instagram 6.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

SocialPilot

DECEMBER 23, 2024

2024 was a year of solving real problems, making bold moves, and, honestly, having a bit of fun along the way. Whether youre here for smarter analytics, smoother publishing, or hacks to skip the mundane and get it automated, the probability is that this list might have it. So, what are you taking up first?

User-Generated 97

User-Generated Analytics Management Branding 97

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

SocialPilot

JULY 16, 2024

Before we go ahead, let us also check the data from leading social media marketing firms that align with our findings regarding the optimal posting times for brands on Twitter. Moreover, you can use Twitter Analytics to track your progress over time and make new posting strategies along the way. Let’s get started.

Analytics 106

Analytics User-Generated Social Media Marketing Branding 106

Buffer Marketing

SEPTEMBER 18, 2024

Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. There have been many studies analyzing other  social media apps , but because TikTok is a relatively new platform, the numbers are a little more limited. Is there a best time to post on TikTok?

Analytics 114

Analytics Social Media Marketing Health Succession Planning 114

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Are users resonating with your content?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Pinpointing times that your audience is more likely to be active and engaging is an important part of social media management.

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

Hootsuite

APRIL 9, 2025

Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025. TikTok dominates social commerce , converting 43.8% of users into buyers in 2024. Global social media usage statistics 1. Source: Statista 6. 54% of U.S. 63% of U.S.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. The simple answer is that it depends.

User-Generated 130

User-Generated Social Media Marketing Marketers Marketing 130

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 132

Analytics Social Media Marketing Management Promotion 132

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Table of Contents What is a social media budget? Lets drill down even further.

Social Media Marketing 126

Social Media Marketing CMO Finance Health 126

Sprout Social

FEBRUARY 29, 2024

The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 132

Analytics Price Social Media Marketing Management 132

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics 112

Analytics Price Social Media Marketing CRM 112

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 113

CRM Marketers Marketing Customer loyalty 113

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain.

Social Media Marketing 92

Social Media Marketing Marketing Strategy B2C Marketers 92

Buffer Marketing

NOVEMBER 19, 2024

💡 Schedule your Instagram posts, carousels, stories, and reels with Buffer Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of Instagram scheduling and analytics tools.

Analytics 115

Analytics Social Media Marketing Marketing Marketers 115

Martech

AUGUST 5, 2024

Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. Canva: For designing graphics and infographics.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Martech

SEPTEMBER 10, 2024

Foursquare’s Sales Impact includes 17 new metrics for detailed measurement and comparative analytics across the customer journey. Real-time reporting updates on campaign metrics allow marketers to change campaign strategies mid-flight based on the parts that impact purchases. New metrics. And revenue from U.S. Processing.

Retail 111

Retail Customer Journey Analytics Customer 111

Hootsuite

OCTOBER 18, 2024

Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Source: Statista Ready to dive into Reddit marketing? Tips for Reddit marketing (that Redditors won’t hate) Lurk and learn Before you clickity clack and hit Post, take a good look around. You get the idea.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Marketing Insider Group

JUNE 24, 2024

You can make the most of your social media experience by exploring the benefits and drawbacks. This guide will examine whether social media remains a helpful marketing tool in 2024. Quick Takeaways Social media remains incredibly popular worldwide.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

Hootsuite

JULY 26, 2024

Bonus: If you’re looking for higher-level tips for performing a social media competitor analysis, check out our tactical how-to guide. #1 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Free social media competitive analysis template Wanna dive right into competitive analysis? Clear data.

Analytics 119

Analytics User-Generated Branding Social Media Marketing 119

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 86

B2C Social Media Marketing User-Generated Entertainment 86

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. Comprehensive reach across more than 100 social platforms and 150 million websites. Why we care.

Analytics 117

Analytics Social Media Marketing User-Generated Management 117

Sprout Social

MARCH 28, 2025

A/B testing is a traditional marketing approach that can work well on social media, too. Instagram trial reels, a feature that began testing and rolled out globally in 2024, is aiming to give brands and creators an A/B style function to try new video ideas, multiple variations of videos and more.

User-Generated 103

User-Generated Traditional Marketing Social Media Marketing Branding 103