Rock Content

APRIL 8, 2024

Here’s a closer look at what you need to know to make content repurposing work for you in 2024 and beyond. Design shareable infographics Infographics are another key content format every digital marketer should be looking at in 2024. Use an accessible tool like Google Analytics to identify your top performers.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Marketing Insider Group

OCTOBER 23, 2024

Data Analysis: With AI-powered analytics, marketers can gain deeper insights into campaign performance and audience engagement. Predictive Analytics AI can analyze historical data and predict future trends, helping marketers anticipate customer behavior. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 67

Social Media Marketing Transform User-Generated Customer loyalty 67

Search Engine Land

AUGUST 19, 2024

Let’s explore the powerful forces driving its continuous transformation. From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 124

Analytics Transform Key Performance Indicator CRM 124

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Analytics?

CRM 102

CRM Analytics Key Performance Indicator Transform 102

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 118

Analytics Transform Market Trends Customer 118

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Transform 107

Transform Advertisers Advertising Law 107

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

Transform 129

Transform User-Generated Analytics Market Trends 129

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. Data analytics pain points We all collect data, but do we collect data correctly?

Analytics 91

Analytics Transform Whitepaper User-Generated 91

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Key Performance Indicator 126

Key Performance Indicator Transform Marketing Mix Marketing 126

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

Transform 107

Transform SEO Analytics Customer 107

Search Engine Land

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want.

Transform 73

Transform Shipping Communications Advertisers 73

Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

Real Estate 119

Real Estate Transform User-Generated Customer Journey 119

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits.

Advertising 90

Advertising Advertisers Transform Retail 90

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Email Marketing 94

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Tell us in the comments!

Gen Z 129

Gen Z Entertainment Transform User-Generated 129

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Google Analytics.

Advertising 94

Advertising Advertisers Transform User-Generated 94

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

Transform 108

Transform Marketing Marketers User-Generated 108

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. of revenue in 2024 compared to 9.1%

Transform 131

Transform Branding CMO Education 131

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Advertisers looking to introduce AI into their business are best to choose a proven and profitable use case as their first step – that is what predictive analytics offer.

Advertising 59

Advertising Advertisers Transform Energy 59

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Tell us in the comments!

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Search Engine Land

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now.

Transform 67

Transform eCommerce CRM Management 67

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

Transform 106

Transform Marketing Marketers User-Generated 106

Search Engine Land

MAY 20, 2024

Although the 2024 submission process is exceptionally streamlined — it’s never been faster or easier to apply — there’s still a story that has to be told. Include images and data visualizations to clearly illustrate the transformation from ‘Before’ to ‘After.’

Transform 81

Transform SEO Analytics Marketing Strategy 81

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. So, grab your coffee, and let’s break down the marketing playbook for 2024. What Are the Top Marketing Agency Trends for 2024? Oh, and Microsoft is also deprecating cookies in early 2024. Well, the time has finally come.

User-Generated 101

User-Generated Marketing Marketers Analytics 101

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Transform 114

Transform Succession Management Management Communications 114

Rock Content

DECEMBER 16, 2023

Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. Here, we’ll look closer at some of the most talked about and highly anticipated trends coming around the bend in 2024 and discuss some strategies for successfully navigating these changes. Let’s go over some of the possibilities.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Martech

OCTOBER 9, 2024

22, 2024, where we’ll unveil the 2025 report’s key findings. Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. 22, 2024 Time: 10 a.m. PT / 1 p.m.

Transform 92

Transform Marketing Marketers Advertisers 92

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. A detailed guide and use of analytics can streamline this launch process. oSeeking a profitable business idea online? Another revolutionary model is peer-to-peer marketplaces.

Affiliate Marketing 72

Affiliate Marketing Transform Shipping Education 72

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Simplified analytics with trend lines in reports. How it helps you This feature aims to transform how sales forecasts are made.

Transform 96

Transform Management Analytics Communications 96

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

User-Generated 137

User-Generated Marketing Marketers Advertisers 137

Search Engine Land

FEBRUARY 19, 2024

As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Having proper schema structure on your website.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. Read on for our master list of the best AI marketing tools for 2024. It uses AI avatars to quickly transform video scripts into finished videos. AI marketing tools for social media 1.

Price 113

Price User-Generated Copywriting Marketing 113

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 110

Gen Z Branding Transform Food 110

Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. 8 Benefits of AI in Digital Marketing in 2024 First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Backlinko

APRIL 17, 2024

In this guide, we’ve put together a list of the 12 best SEO services in 2024. Here’s our top on-page SEO service pick: Greenlane Marketing Greenlane Marketing is a data-driven marketing agency that offers a wide range of digital marketing services, such as SEO, paid search, paid social, and analytics. The Law Offices of Scott J.

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SEO eCommerce PR Non-Profit 119