Hootsuite

SEPTEMBER 16, 2024

Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Best time to post on X (Twitter) Tuesday and Thursday evening (6-10 pm) Tweets tend to generate the highest engagement for educational institutions on X. That’s where social media benchmarks come into play. LinkedIn: 1.8%

Education 87

Education User-Generated Social Media Marketing Analytics 87

Search Engine Land

AUGUST 19, 2024

From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium. Thus, analytics play a vital role in video creation, optimization, and production.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Search Engine Land

JULY 1, 2023

Well, it’s finally happening – the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” “This will not happen overnight, so some Universal Analytics properties may continue to process data. Why we care.

Analytics 99

Analytics User-Generated Digital Marketing Advertisers 99

Marketing Insider Group

JUNE 18, 2024

Image Source But as we stride into 2024, does this classic model still hold water? The Changing Landscape of Sales in 2024 In 2024, the sales landscape is transforming rapidly, driven by evolving consumer behaviors and technological advancements. Digital Transformation Digital transformation profoundly impacts sales strategies.

Transform 114

Transform Direct Mail Customer Journey User-Generated 114

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024.

User-Generated 101

User-Generated Food Analytics Promotion 101

Search Engine Land

MAY 21, 2024

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Google visual storytelling advances for YouTube, Discover, Gmail You can now target your potential customers with vertical videos, stickers, and automatically generated animated image ads.

User-Generated 109

User-Generated Shoppers Retail Marketing 109

Search Engine Land

DECEMBER 21, 2023

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). We expect to see its full potential unleashed on Google Search in 2024. Want to get into the AI-generated answer (or snapshot)?

Real Estate 119

Real Estate Transform User-Generated Customer Journey 119

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. Users no longer need to scroll through multiple sections to gather important information.

CRM 93

CRM User-Generated Analytics Management 93

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Rock Content

DECEMBER 14, 2023

Here’s what B2B marketers need to know for 2024 and beyond. Here’s what you need to know about how to get ahead and stay there in 2024. Unveiling the Power of B2B Data Analytics B2B data analysis starts with thorough data. Demand generation data plays into strategies designed to win trust and create demand.

Analytics 98

Analytics User-Generated Market Trends Customer Journey 98

Hubspot Marketing

OCTOBER 22, 2024

Why are AI marketing bots so popular in 2024? An AI marketing bot is software that uses artificial intelligence, like machine learning and natural language processing, to generate responses based on user prompts. Why are AI marketing bots so popular in 2024? That’s ChatGPT for marketing. Beautiful AI changes that.

User-Generated 83

User-Generated Marketing Marketers CRM 83

Buffer Marketing

FEBRUARY 8, 2024

The platform cracked 1 billion users , added and removed several key features (goodbye Carousels), and became a destination for many top creators. Similarly, many top creators on the platform have taken the time to reflect on their growth in 2023 and create new strategies for 2024.

Gen Z 112

Gen Z User-Generated Social Media Marketing Analytics 112

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. So, grab your coffee, and let’s break down the marketing playbook for 2024. What Are the Top Marketing Agency Trends for 2024? Oh, and Microsoft is also deprecating cookies in early 2024. Well, the time has finally come.

User-Generated 101

User-Generated Marketing Marketers Analytics 101

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

User-Generated 137

User-Generated Marketing Marketers Advertisers 137

Hootsuite

JANUARY 10, 2024

If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer. AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. AI marketing tools for social media 1.

Price 113

Price User-Generated Copywriting Marketing 113

Martech

JUNE 11, 2024

Data analytics is integral to modern business strategies, driving crucial decision-making processes. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step. When you start to layer in generative AI, you can really unlock the potential of your data.

Analytics 91

Analytics Transform Whitepaper User-Generated 91

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 129

Gen Z Entertainment Transform User-Generated 129

Martech

JULY 5, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). A: Universal Analytics was built for a different time and a different internet. Universal Analytics was released more than 10 years ago.

Analytics 101

Analytics Product User-Generated Advertisers 101

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? That’s what online lead-generation platforms offer. This guide will show you the top 13 websites to buy business leads in 2024. Understanding B2B Lead Generation What is B2B Lead Generation?

CRM 52

CRM Price User-Generated Management 52

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Erica Bufford Social Listening and Reporting, Tesco Last (but far from least), our Generate by AI Assist functionality will soon be in beta.

Social Media Marketing 94

Social Media Marketing User-Generated Education Customer 94

Rock Content

DECEMBER 16, 2023

Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. Here, we’ll look closer at some of the most talked about and highly anticipated trends coming around the bend in 2024 and discuss some strategies for successfully navigating these changes. Let’s go over some of the possibilities.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Lusha

JULY 31, 2024

Welcome to our July 2024 product updates at Lusha! This month, we’re thrilled to introduce two exciting new features designed to enhance your user experience and streamline your workflows. At Lusha, we’re dedicated to enhancing our customers’ user experience and streamlining their workflows.

Product 52

Product User-Generated Analytics Customer 52

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? And, what are their plans and expectations for 2024 and beyond?

Thought Leadership 104

Thought Leadership Marketing Marketers B2C 104

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Sachs Marketing Group

DECEMBER 1, 2023

As we get closer to 2024, small business marketing has evolved into a dynamic and challenging arena. Here are ten actionable tips for small business marketing in 2024. Embrace SEO Search engine optimization (SEO) will remain a cornerstone of effective small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. It essentially measures the percentage of users who view our content and take action, such as liking, commenting, sharing, retweeting, or clicking a link.

Key Performance Indicator 109

Key Performance Indicator User-Generated Analytics Advertisers 109

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead.

Advertising 94

Advertising Advertisers Transform User-Generated 94

Hootsuite

APRIL 17, 2024

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The For You tab, though, offers a mix of content from your friends as well as recommended users.

User-Generated 100

User-Generated Law Analytics Entertainment 100

Digital Marketer

DECEMBER 21, 2023

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. This aspect is only going to grow in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. Waste of time for less frequent users. User interface. I generally prioritize user interface and accuracy when I’m assessing a tool. Recruiters and HR professionals have a lot on their plate. Customization.

Price 99

Price CRM User-Generated Analytics 99

Sachs Marketing Group

JANUARY 1, 2024

In this article, we share 24 New Year’s marketing resolutions for small business owners interested in thriving in 2024. SEO: Refresh Your Keyword Research In 2024, refreshing your keyword research is crucial for staying relevant in the ever-evolving landscape of search engine optimization.

Digital Marketing 98

Digital Marketing Real Estate User-Generated Marketing 98

Digital Marketer

MARCH 1, 2024

In the same way, lead generation is the lifeline of businesses. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. This trust is a key factor in lead generation. It is seen that companies that post 15 blog posts a month generate almost 1200 new leads per month on average.

User-Generated 101

User-Generated Influencer Marketing Social Media Marketing SEO 101

Marketing Insider Group

FEBRUARY 27, 2024

As we navigate through 2024, embracing best practices becomes crucial for planning marketing campaigns that capture an audience’s attention and deliver successful and measurable outcomes. Are you aiming for increased brand awareness, lead generation, or sales growth? What Is a Marketing Campaign?

Whitepaper 117

Whitepaper Key Performance Indicator eBook Direct Mail 117

Search Engine Land

FEBRUARY 21, 2024

Measuring ad effectiveness: The top 2024 Super Bowl commercials Dome ad agencies may tell their clients that more than 100 million people watched last year’s Super Bowl, so we can expect that even more people may have tuned in to see Taylor Swift kiss her boyfriend, Travis Kelce, after the big game. DON’T FORGET UBER EATS ,” (6.26). “

Key Performance Indicator 112

Key Performance Indicator Advertisers Advertising Digital Marketing 112

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 100

User-Generated Analytics Promotion Branding 100

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. This makes it easier for users to find and engage with topics they’re interested in. Use LinkedIn analytics to track the performance of posts with specific hashtags. Based on hashtag analytics , tweak your hashtag choices for future content.

Analytics 125

Analytics Finance CRM Place 125

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. mobile users use voice search every day. Brand consistency is likely to become even more important as generative search expands.

SEO 98

SEO PR User-Generated Education 98