Hootsuite

SEPTEMBER 11, 2024

Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Surprisingly, content posted after 10 pm on Thursdays and Fridays also seems to generate higher than average engagement. Instagram: 5% X (Twitter): 3.4% LinkedIn: 2.2%

User-Generated 110

User-Generated Social Media Marketing Analytics Management 110

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. Erica Bufford Social Listening and Reporting, Tesco Last (but far from least), our Generate by AI Assist functionality will soon be in beta.

Social Media Marketing 122

Social Media Marketing User-Generated Education Customer 122

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. Waste of time for less frequent users. User interface. I generally prioritize user interface and accuracy when I’m assessing a tool. Recruiters and HR professionals have a lot on their plate. Customization.

Price 122

Price CRM User-Generated Analytics 122

SocialPilot

JULY 24, 2024

Tracking KPIs such as website traffic, lead generation, and conversions originating from social media helps you understand the true ROI of your social media efforts. It essentially measures the percentage of users who view our content and take action, such as liking, commenting, sharing, retweeting, or clicking a link.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Management 136

Management User-Generated Key Performance Indicator Transform 136

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 109

User-Generated Analytics Promotion Branding 109

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. To make things easier, we researched and compiled information about the top social media sites in 2024. This means roughly  37 percent  of the world’s population are Facebook users. Threads 21. Bluesky 22.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Hootsuite

SEPTEMBER 16, 2024

Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Best time to post on X (Twitter) Tuesday and Thursday evening (6-10 pm) Tweets tend to generate the highest engagement for educational institutions on X. That’s where social media benchmarks come into play. LinkedIn: 1.8%

Education 104

Education User-Generated Social Media Marketing Analytics 104

Search Engine Land

AUGUST 19, 2024

From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium. Thus, analytics play a vital role in video creation, optimization, and production.

Advertisers 102

Advertisers Advertising Gen Z Transform 102

Buffer Marketing

JULY 18, 2024

Alternatives:  KeywordTool.io ,  UberSuggest ,  Keyword Sheeter ,  Keyword Generator 4.  However, Google Analytics has since stopped showing which keywords send you that traffic. ” Alternatives:  Matomo ,  Open Web Analytics , and  Clicky 5. 

SEO 119

SEO User-Generated Analytics Price 119

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. The platform recently integrated ContentShakeAI, a generative AI browser extension.

Price 133

Price SEO User-Generated Management 133

Marketing Insider Group

JULY 24, 2024

3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers. Effective lead generation drives business growth and increases revenue. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 120

Content Marketing Customer Acquisition Marketing Marketers 120

Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. mobile users use voice search every day. Brand consistency is likely to become even more important as generative search expands.

SEO 98

SEO PR User-Generated Education 98

SocialPilot

JULY 16, 2024

Twitter (now X) wants its users to post more because of its ephemeral nature. But now, citing users’ feedback, Twitter allows people to switch their feeds from “Top-ranked post” to “Latest post post” in a click. A reverse-chronological feed means Twitter (now X) users see a post as they are being posted. Isn’t that overwhelming?

Analytics 105

Analytics User-Generated Social Media Marketing Branding 105

Buffer Marketing

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.  When your content generates lots of engagement, the algorithm says, “This post is excellent — it’s worth showing this to similar people, who will probably enjoy it.

Analytics 114

Analytics User-Generated Social Media Marketing Education 114

Marketing Insider Group

OCTOBER 23, 2024

AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies. By leveraging AI, marketers can process vast amounts of data at scale, identify patterns in user behavior, and make real-time adjustments to campaigns. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Customer loyalty 72

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Use  free hashtag generators  to help you find relevant hashtags for your Instagram post. Cross-promote your Instagram handle on other channels 5.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Buffer Marketing

SEPTEMBER 16, 2024

The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.    We also see more consistent higher engagement slots on Facebook on Friday as users start to slow down at work ahead of the weekend.  

User-Generated 116

User-Generated Analytics Social Media Marketing Place 116

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Shoppers 123

Shoppers User-Generated Price Promotion 123

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 113

Transform User-Generated SEO Digital Marketing 113

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). The percentages, of course, are high because generative AI tools are so new.

Retail 93

Retail B2C User-Generated Food 93

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). Conversion is an objective for lead generation. When should you consider running social media ads?

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. 54% of U.S.

Gen Z 107

Gen Z Social Media Marketing Millennials User-Generated 107

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. Data analytics: Continuously analyze the performance of your campaigns using data analytics tools.

Whitepaper 123

Whitepaper User-Generated eBook Analytics 123

Martech

AUGUST 1, 2024

This resulted in many generations having a huge, jutting jaw. The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. Getty Images updated its generative AI services and tools.

User-Generated 113

User-Generated Market Segmentation Advertising Advertisers 113

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 116

Gen Z Affiliate Marketing Fashion Social Media Marketing 116

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 130

User-Generated Food Transform Marketing 130

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. It’s free and includes multiple expert personas to choose from, as well as an image generator. Processing.

Management 120

Management eCommerce CRM User-Generated 120

Martech

JANUARY 31, 2025

By adding support for RCS (rich communication services) to iPhones with its iOS 18 update in the fall of 2024, Apple gave U.S. With Apple, the reach of RCS increases to nearly 100% of phone users. (An Google adopted the format in Google Messages, allowing access to the format by Android users. smartphone market.)

User-Generated 108

User-Generated Marketing Marketers Analytics 108

Sprout Social

NOVEMBER 20, 2024

The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or serialized content. Instagram Instagram is used by 84% of social media users, the most of all networks.

Entertainment 111

Entertainment Education User-Generated Retail 111

Buffer Marketing

OCTOBER 29, 2024

Visually plan your content calendar and make your profile a “must-follow” with Buffer’s suite of Instagram scheduling and analytics tools. As Instagram focuses more on diverse forms of content beyond images, understanding which post types generate the highest engagement becomes crucial.

User-Generated 127

User-Generated Analytics Finance Education 127

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Startups can be very agile.

SEO 130

SEO Gen Z Finance Transform 130

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

OCTOBER 10, 2024

Feeds and timelines have become entirely unique to the individual, based on user preferences. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 123

Gen Z Branding Millennials Entertainment 123