The CMO Survey

NOVEMBER 12, 2024

in Fall 2024, rebounding from an earlier dip of 3.9% growth in Spring 2024. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). Marketing organizations grew headcount by 5.3%

CMO 173

CMO Finance B2C Marketing 173

Litmus

OCTOBER 29, 2024

Litmus Live Day 1 Recap—October 28, 2024 This is my first Litmus Live and all I can say is wow! Decoding Churn: Strategies for Subscription Retention Anna Levitin shared how to decode churn and boost retention using B2C tactics repurposed for B2B. The speakers on day one knocked it out of the park. Well said, Dave!

Copywriting 84

Copywriting B2C Energy Price 84

Calvyn Lee Blog

FEBRUARY 6, 2024

The email marketing landscape is dramatically changing in 2024. In this comprehensive guide, I’ll break down the new 2024 email regulations, explain how each type of email marketer will be impacted, and provide actionable tips to keep your emails out of the spam box. Here’s what email marketers need to know: 1.

Email Marketing 246

Email Marketing B2C Marketing Marketers 246

Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. 21, 2024 and Nov. 27, 2024, and quotas were set for gender, age and region at a country level.

Customer 118

Customer B2C Customer Journey Communications 118

Martech

MARCH 17, 2025

1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Its doubled every two months since September 2024. Between Nov.

Retail 95

Retail B2C User-Generated Food 95

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 114

B2C CMO Copywriting Analytics 114

Set Up

AUGUST 27, 2024

Many Agencies often focus heavily on B2C tactics to attract Clients. Forbes projects that the industry will reach $600 billion in 2024, highlighting its undeniable role in fostering relationships and driving growth. The B2B Blind Spot Are you overlooking your own growth? Content marketing is now a cornerstone of B2B strategies.

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

Chief Martec

SEPTEMBER 26, 2024

The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. Note: 58% of the respondents were in B2B, 42% in B2C.) 31% replaced their core marketing automation platform. 22% replaced their CRM. 21% replaced their CDP.

B2C 118

B2C Marketing Automation Platform CRM Product 118

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customer 120

Customer B2C CMO Customer Journey 120

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. The post Salesforce sees a shorter, more competitive holiday season in 2024 appeared first on MarTech. Email: Business email address Sign me up! Processing.

Shoppers 76

Shoppers Retail Price Promotion 76

Backlinko

JANUARY 23, 2025

billion in 2024, showing an 11.1% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1% market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 114

B2C Advertising Advertisers Content Marketing 114

Martech

NOVEMBER 13, 2024

In early 2024, B2B media company Informa purchased TechTarget , a deal that focused on first-party data as the market braced for the potential loss of third-party cookies in Google’s Chrome browser. In October 2024, Third Door Media, the publisher of this website, was acquired by SaaS marketing platform Semrush.

B2C 125

B2C User-Generated Marketing Marketers 125

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Advertising 125

Advertising Advertisers Retail eCommerce 125

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces. Leverage TikTok search ads.

Gen Z 130

Gen Z CRM Millennials B2C 130

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Take our brief 2024 MarTech Replacement Survey Gopuff , a delivery service, launched its ad platform powered by AI and machine learning. The AI assistant now offers caption recommendations based on top-performing posts.

B2C 117

B2C Energy User-Generated Retail 117

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 133

Gen Z B2C User-Generated Branding 133

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8

Advertising 120

Advertising Advertisers Product Place 120

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

B2C 133

B2C Marketing Marketers Performance Marketing 133

Martech

JULY 16, 2024

In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Measurement problems persist Measurement issues remain an overall problem but vary significantly by channel — particularly with online video and CTV. million in 2022.

Advertising 120

Advertising Advertisers Branding Marketing 120

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Email Marketing 126

Email Marketing Marketing Marketers CMO 126

Martech

DECEMBER 3, 2024

What is working in 2024 Despite all the above challenges, Demandbase is identifying strategies that are proving beneficial in the B2B space. “A few years ago it was pretty much just B2C and it was pretty random — like someone who got kicked off “The Bachelor” doing unboxing videos. Hopping ran through some highlights.

Marketing 125

Marketing Marketers Advertising Advertisers 125

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. Source: IAB “The 2024 Outlook Study: August Update.”

Retail 122

Retail Marketing Mix Marketing Marketers 122

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts. Get MarTech!

Transform 133

Transform B2C Whitepaper Marketing 133

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey.

Retail 128

Retail Transform Shoppers Advertising 128

Martech

SEPTEMBER 3, 2024

mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.” In nearly every gaming app category, campaign length increased during the first half of 2024, according to the Mintegral study. Image: Mintegral, “State of Media Buying in H1 2024.” The overall volume of U.S.

Advertising 125

Advertising Advertisers Promotion B2C 125

Hubspot Marketing

MARCH 8, 2024

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. trillion USD market cap. of all digital ad spend.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 127

Retail eCommerce Gen Z Shoppers 127

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Customer loyalty 133

Customer loyalty CMO Retail Customer Journey 133

Martech

DECEMBER 12, 2024

Pratt writes : Consider some figures from the 2024 report “Scaling AI Initiatives Responsibly,” published by research firm IDC. Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions.

Transform 117

Transform User-Generated B2C Management 117

Martech

JANUARY 16, 2025

2024 projection. The study indicated that 2024 accelerated on ad-heavy events like the Paris Olympics and national and state elections. Brand advertising came in third at 45%, down from 57% in a previous study conducted in summer 2024. The most recent study asked marketers these same questions in November, 2024.)

Advertisers 120

Advertisers Advertising Retail Copywriting 120

Martech

JANUARY 14, 2025

Googles global search market share was under 90% during each of the final three months of 2024. In the other months of 2024, Googles U.S. Second-place Microsoft Bing hovered at or just under 4% for the final five months of 2024. Googles U.S. search market share peaked at 90.37% in November, but fell to 87.39% in December.

Search Marketers 124

Search Marketers Marketing Marketers SEO 124

Martech

OCTOBER 17, 2022

By 2024 the spend is expected to hit $8.5 Even with the slowdown, the B2B martech average spend will slightly outpace B2C’s 13% projected average. Like B2C consumers, B2B buyers want a self-serve, personalized experience that doesn’t require them to speak to a salesperson, according to the Insider Intelligence report. .

B2C 120

B2C New Technology Customer Marketing 120

The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). The 2024 CMO Survey Award for Marketing Excellence The 2024 CMO Survey Award for Marketing Excellence is selected by fellow marketers. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketing 289

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation. Apparel was down nearly 8% YoY in November 2024, according to the Index. The 2024 holidays were the most mobile ever, according to Adobe.

eCommerce 117

eCommerce Shoppers Price Retail 117

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. 2024 could be a pivotal year for advances in both predictive and generative AI.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Influencer marketing.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125