Martech

OCTOBER 29, 2024

This last part is making it hard for brands to be heard during the critical holiday shopping season. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital. Politics drive up CPMs. over last year. Processing.

Branding 120

Branding Advertisers Advertising Price 120

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. 21, 2024 and Nov. 21, 2024 and Dec. Processing.

Customer 115

Customer B2C Customer Journey Communications 115

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. How is it different from B2C influencer marketing?

Influencer Marketing 110

Influencer Marketing Branding B2C Marketing 110

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

MARCH 17, 2025

1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. Its doubled every two months since September 2024. Between Nov.

Retail 93

Retail B2C User-Generated Food 93

Chief Martec

SEPTEMBER 26, 2024

The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. Note: 58% of the respondents were in B2B, 42% in B2C.) Theory #3 : people are switching to brand new challenger products in the category. 22% replaced their CRM.

B2C 118

B2C Marketing Automation Platform CRM Product 118

Set Up

AUGUST 27, 2024

Many Agencies often focus heavily on B2C tactics to attract Clients. For the past decade, we’ve successfully matched over 1,200 Brands with Agencies, ensuring strategic fit and mutual success. My approach is straightforward: understand your value, align with the clients who need it most, and establish lasting partnerships.

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

Martech

AUGUST 29, 2024

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. What brands can do Salesforce has recommendations for addressing these market challenges: Leverage discounts. Email: Business email address Sign me up! Processing.

Shoppers 72

Shoppers Retail Price Promotion 72

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 101

Management B2C User-Generated Communications 101

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Customer loyalty 130

Customer loyalty CMO Retail Customer Journey 130

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Smaller platforms.

Advertisers 116

Advertisers Advertising Product Place 116

Sprout Social

NOVEMBER 15, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. Let Salesforce give you hope. She even mentions astrology in her posts.

Branding 87

Branding Communications Thought Leadership PR 87

Martech

JULY 16, 2024

In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Measurement problems persist Measurement issues remain an overall problem but vary significantly by channel — particularly with online video and CTV. million in 2022.

Advertisers 116

Advertisers Advertising Branding Marketing 116

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. For brand consideration, use video view campaigns. Notably, individuals aged 25 to 34 comprise nearly a quarter of TikTok users in the U.S.

Gen Z 127

Gen Z CRM Millennials B2C 127

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. The AI assistant now offers caption recommendations based on top-performing posts.

B2C 113

B2C Energy User-Generated Retail 113

Martech

DECEMBER 3, 2024

What is working in 2024 Despite all the above challenges, Demandbase is identifying strategies that are proving beneficial in the B2B space. “I think CTV has been really interesting because it operates like a brand channel with the attribution and metrics that you get from digital.” Hopping ran through some highlights.

Marketing 121

Marketing Marketers Advertisers Advertising 121

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Chances are, your brand has worked with creators in the past and likely will again. This growth is fueled by increased cash flow from brands and higher demand for content. Two years later, Shorts continues to grow.

Gen Z 132

Gen Z B2C User-Generated Branding 132

Martech

SEPTEMBER 9, 2024

Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% The report, “The 2024 Outlook Study: August Update,” finds that the resilient economy, marked by a 2.3% rise in consumer spending in Q2 2024, has eased buyers’ concerns about economic instability. Source: IAB “The 2024 Outlook Study: August Update.”

Retail 119

Retail Marketing Mix Marketing Marketers 119

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Email Marketing 123

Email Marketing Marketing Marketers CMO 123

Martech

JANUARY 16, 2025

2024 projection. The study indicated that 2024 accelerated on ad-heavy events like the Paris Olympics and national and state elections. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. This growth is notably lower than the 11.8% Growth by channel.

Advertisers 116

Advertisers Advertising Retail Copywriting 116

The CMO Survey

APRIL 24, 2024

However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). per year on average. two years ago. in Fall 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

JULY 26, 2024

Marketers and agencies use Influential to connect brands with creators, much like marketers use online platforms to find freelance designers or writers. But Influential operates more like a dating site of sorts, relying on data to help match the right creator with the right brand. Why we care: Influencer marketing is now big business.

Influencer Marketing 116

Influencer Marketing PR Social Media Marketing Marketing 116

Martech

MAY 7, 2025

There are 2,489 new tools from more than 11,000 candidates, continuing the expansion that followed the genAI shockwave of 2024. underpin a new norm: brands building martech in-house with low-code platforms. Product Management is the backbone of a growing shift where brands dont just buy martech they build it.

B2C 78

B2C CRM Marketing Automation Platform Management 78

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. That’s a lot of people in a market with a lot of big brand names. Many marketers will tell you their brand is more than a logo or color palette, it evokes emotions and, most importantly, trust. Get calls from sales reps. Receive email after email.

Transform 131

Transform B2C Whitepaper Marketing 131

Martech

DECEMBER 12, 2024

Pratt writes : Consider some figures from the 2024 report “Scaling AI Initiatives Responsibly,” published by research firm IDC. Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. The tool generated 1.2

Transform 113

Transform User-Generated B2C Management 113

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Retail 125

Retail Transform Shoppers Advertisers 125

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 123

Retail eCommerce Gen Z Shoppers 123

Hubspot Marketing

MARCH 8, 2024

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. trillion USD market cap. of all digital ad spend.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. “We said to brands, go find us your best customers and we’ll find more folks that look like them. ” First, data and audiences.

Direct Mail 134

Direct Mail Retail Gen Z Logistics 134

Martech

JULY 23, 2024

Source: Selzy Email Marketing Performance by Industry, 2024 Benchmarks Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know Consumers hate deliverability failures, too Businesses are not the only ones upset when an email doesn’t go through. The overall spam rate went down by 44.4% in 2023 compared to 2020.

Price 123

Price Email Marketing eCommerce Place 123

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 87

B2C Social Media Marketing User-Generated Entertainment 87

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care.

Market Research 130

Market Research Shoppers CMO Retail 130

Martech

JULY 19, 2024

And now we have Data Cloud, threading together data from across the Salesforce suite (Marketing Cloud, Sales Cloud, Service Cloud), able to pull data from external sources and, perhaps most significantly, able to reach into data warehouses like Snowflake and Databricks and activate brand data from those deep wells. Processing.

B2C 110

B2C Customer Management Place 110

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Why do content marketing on LinkedIn? You totally can!

Marketing Strategy 132

Marketing Strategy Content Marketing Thought Leadership Marketing 132

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. 2024 could be a pivotal year for advances in both predictive and generative AI.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 128

Manufacturing Advertisers Advertising User-Generated 128