Martech

DECEMBER 3, 2024

“That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. What is working in 2024 Despite all the above challenges, Demandbase is identifying strategies that are proving beneficial in the B2B space. The full report on B2B advertising in 2024 can be downloaded here (registration required).

Marketing 125

Marketing Marketers Advertising Advertisers 125

Martech

AUGUST 16, 2024

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” According to Forrester’s March 2024 Consumer Pulse Survey, only 31% of U.S. Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. Keep in mind, U.S.

Manufacturing 133

Manufacturing CMO User-Generated Product 133

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey.

Retail 128

Retail Transform Shoppers Advertising 128

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 127

Retail eCommerce Gen Z Shoppers 127

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. This will lead to higher demands for all digital experiences to be accessible in 2025.

Customer 128

Customer Direct Mail Transform Health 128

Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The CMO Podcast Host Jim Stengel is a true marketing legend. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. They also do a great job answering listener questions.

Marketing Ethics 126

Marketing Ethics Copywriting Transform CMO 126

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 131

Affiliate Marketing Market Trends B2C Transform 131

Martech

JANUARY 15, 2025

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. This creates an opportunity for marketers to boost customer service on social in the new year.

Gen Z 120

Gen Z Whitepaper Social Media Marketing Millennials 120

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Their boss, like a VP of Marketing or a CMO.

Transform 87

Transform Marketing Marketers Gen Z 87

Hubspot Marketing

MAY 13, 2024

2024 has already felt like a consistently-shifting video game with plenty of unexpected pitfalls, cliffs, and trap doors. Here, let's dive into some of her tips for dealing with the mixed messages we're hearing in 2024, and what to stay focused on, instead. Why is this year so challenging for marketers? Google's upcoming SGE changes ?

B2C 109

B2C Marketing Marketers Communications 109

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 85

CMO Key Performance Indicator Transform Thought Leadership 85

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. Einstein Copilot for Marketers will be generally available in summer 2024. Copilot for Merchants will be available in beta in fall 2024.

Retail 117

Retail Shoppers B2C CMO 117

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Book a Demo The post The 2024 Guide to Social Media Strategy for Executives appeared first on Social Media Marketing & Management Dashboard.

Thought Leadership 133

Thought Leadership Place B2C CMO 133

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.

Customer Acquisition 115

Customer Acquisition B2C CMO Traditional Marketing 115

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, say one of your goals is to enter the APAC market by 2024.

CMO 129

CMO Communications Finance B2C 129

Martech

JANUARY 26, 2024

Dig deeper: 2024 Predictions: Social media’s evolution Leveraging social media analytics “Social is such a unique space that we’ve also gotten into [leveraging] social listening not only for the marketing organization, but finding ways to bring insights to sales,” said Kraines.

Social Media Marketing 132

Social Media Marketing B2C CMO Management 132

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey But Cardii foresees B2C use cases too.

Transform 122

Transform B2C CMO New Technology 122

Chief Martec

DECEMBER 27, 2021

It’s analogous to how B2C platforms such as marketplaces and social media networks aggregate creators, merchants, and providers — with a nod to Ben Thompson’s aggregation theory model. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. billion in 2024.

B2C 138

B2C CMO User-Generated Management 138

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. million by the end of 2024.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Orbit Media Studios

OCTOBER 9, 2024

By Andy Crestodina B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. And as humans, our audiences have a few natural biases and built-in pre-dispositions. We relate to each other.

Digital Marketing 60

Digital Marketing Marketing Marketers B2C 60

Businesses Grow

DECEMBER 16, 2024

I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. Ive always believed in the craft of marketing, but 2024 showed me its unparalleled ability to save a businessor sink it. I host a community called RISE that’s dedicated to the future of marketing. Yes, it works.

Gen Z 100

Gen Z Marketing Marketers B2C 100

Martech

APRIL 18, 2024

Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Hubspot Marketing

DECEMBER 27, 2024

Dawn Keller, CMO for California Pizza Kitchen, recounts a story: Recently, a customer ordered mac and cheese from CPK and just got cheese. On October 6, 2024, over a thousand people showed up for dinner. Read How an Entertainment Strategy Helps You Cut Through the White Noise Lesson 9: Turn negative moments into a chance to show up.

Fashion 90

Fashion Marketing Marketers Entertainment 90

Animalz blog

FEBRUARY 27, 2025

Kyle Coleman – CMO at Copy.ai Thenuka Karunaratne – Co-founder and CEO at Daydream March 11, 2025 Thenuka Karunaratne explains how Daydream is helping B2B and B2C companies use AI to revolutionize programmatic SEO, automating strategies and scaling content creation. So, for example, over the last year, 2024, at Animalz.

SEO 62

SEO Content Marketing B2C CMO 62

Martech

JANUARY 5, 2023

“Artificial intelligence will need to be leveraged to move past our current framework of scoring one-dimensional actions and to instead offer insights that analyze multiple signals from multiple buyers in many different settings, as well as the quality of digital engagement taking place within an account,” said Foundry’s CMO Brian Stoller.

Transform 117

Transform CMO eCommerce Advertising 117

Martech

MAY 2, 2025

“It’s not Target [that bothers me],” Redditor luxtabula wrote months before the 2024 election. ” Jim Stengal, the P&G CMO who turned Swiffer into a billion-dollar brand, once told me, “You can never know your customers too well.” ARE YOU OUT OF YOUR [MORE INSULTING EXPLETIVE DELETED] MIND?”

Shoppers 109

Shoppers Retail PR Marketing 109

Welcome Software

AUGUST 19, 2024

Before I settled into my previous role as CMO, I would have told you that the ads on my fellow passengers’ phones were superior — they’re data-backed, easy to target and plugged into a digital ecosystem that moves them through a specific brand journey.

CMO 75

CMO Law B2C Fashion 75

Martech

SEPTEMBER 13, 2024

The 2024 U.S. Harris traveled to southern Georgia in order to lose by less in those areas, not to win,” Rohan Castelino, CMO of adtech platform IRIS.TV Early evidence shows the endorsement boosted interest across digital channels about issues related to the 2024 race found in Swift’s sphere of influence. Extending reach.

Branding 121

Branding CMO Advertising Advertisers 121