Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. Who doesn’t keep an eye on USPS Informed Delivery to see what’s coming? Recent research from Stamp.com shows 65% of U.S.

Direct Mail 135

Direct Mail Retail Gen Z Logistics 135

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 127

Retail eCommerce Gen Z Shoppers 127

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 133

Gen Z B2C User-Generated Branding 133

Hubspot Marketing

DECEMBER 16, 2024

In the spirit of reflection, I give you "Marketing Wrapped": Kao's top marketing strategies of 2024, and what to bring into 2025. If Kao had to choose a cornerstone of 2024's Marketing Wrapped, she'd choose "Connection." Gen Zers don't just like listening to podcasts they like buying from them, too. This doesn't surprise Kao.

Gen Z 105

Gen Z B2C Health Marketing 105

Hubspot Marketing

MARCH 8, 2024

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. trillion USD market cap. of all digital ad spend.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Martech

JANUARY 15, 2025

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z 120

Gen Z Whitepaper Social Media Marketing Millennials 120

Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 106

Gen Z B2C User-Generated Branding 106

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% million comments were created daily, on average in 2024. respectively.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% million comments were created daily, on average in 2024. respectively.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Martech

MARCH 8, 2024

And the same principles apply to B2C advertisers. Image: Stirista and Ascend2, “Stirista 2024 Political Voter Profile Report.” ” Gen Z. Nearly half (45%) of Gen Z identifies as liberal, and just 23% as conservative. Only about one-third of Republicans say they prefer Starbucks.

Gen Z 113

Gen Z Millennials Shoppers B2C 113

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Sprout’s data reflects this influencer marketing trend. trillion impressions.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Right behind them is Gen Z.

Transform 86

Transform Marketing Marketers Gen Z 86

Backlinko

JUNE 4, 2024

To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. trillion in 2024, that is an 8.76% year-over-year increase ( eMarketer ) Here’s a detailed breakdown of retail ecommerce sales growth since 2021: Year Retail Ecommerce Sales Worldwide 2021 $4.98

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Here’s a harsh truth: Gen Z doesn’t want to see your banner ad.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Sprout Social

MAY 19, 2025

For example, @tameli_g below received a gift from the B2C brand, Olehenriksen. Gen Z and millennial audiences offer the greatest potential for influencer impact. According to the 2024 Influencer Marketing Report , theyre the most frequent buyers, often making daily or weekly purchases based on influencer recommendations.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Scoop.it!

DECEMBER 19, 2023

Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. Gen Z ranked second, following closely with 82%. What’s Your 2024 Business Resolution?) A warm and fuzzy email without business substance won’t move decision-makers. So, what will? Consider the strategies below.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. million by the end of 2024. seconds over the past two decades.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Duct Tape Marketing

FEBRUARY 6, 2024

What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers.

SEO 81

SEO Transform Gen Z PR 81

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. billion by 2024. Here are some examples of brands using chatbots in a B2B and B2C environment. Twitter chatbots can: • Automatically tweet and re-tweet a user’s posts.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Businesses Grow

DECEMBER 16, 2024

I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. Ive always believed in the craft of marketing, but 2024 showed me its unparalleled ability to save a businessor sink it. I host a community called RISE that’s dedicated to the future of marketing. Yes, it works.

Gen Z 100

Gen Z Marketing Marketers B2C 100

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Aidan Brannigan 3.

Gen Z 52

Gen Z Branding Entertainment Marketing 52

Sprout Social

OCTOBER 1, 2024

I am already feeling the momentum as we build out our 2025+ plans and execute against our 2024 goals. It’s the number one channel for news and product discovery, not to mention Gen Z’s top channel for customer support. That’s why our opportunities are limitless.

Gen Z 110

Gen Z Transform B2C Energy 110

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. However, its reach is far broader than that.

Gen Z 125

Gen Z Law Entertainment B2C 125