Martech

MAY 21, 2025

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. Later, an influencer marketing and social media management platform acquired Mavely in January.

Influencer Marketing 65

Influencer Marketing Management Branding Marketers 65

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 132

Affiliate Marketing Market Trends B2C Transform 132

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Digital Marketer

MARCH 1, 2024

Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Content Marketing 7.5 And 2024 is a tech-savvy era. Email Marketing Don’t shun email marketing just because it has been around for quite some time now. It is still powerful and going strong in 2024.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. Global ad spending in the social media advertising market is expected to reach $219.8 billion in 2024. Ad spending in the social media advertising market in the US is expected to reach $76.40 billion in 2024, making it the largest in expenditure. billion and $9.7

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry?

Advertising 73

Advertising Advertisers User-Generated Influencer Marketing 73

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.

Customer Acquisition 114

Customer Acquisition B2C CMO Traditional Marketing 114

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Start by defining your buyer persona.

Transform 85

Transform Marketing Marketers Gen Z 85

Martech

SEPTEMBER 19, 2024

That is, unless you ask Google’s Gemini, which told me 2024 is the first time. SocialPubli’s Brand Detector streamlines the process of evaluating influencers by analyzing their content and interaction trends. This is the second year that Salesforce ’s Dreamforce and HubSpot’s Inbound conferences happened in the same week.

User-Generated 63

User-Generated Customer Journey Analytics Influencer Marketing 63

Martech

JANUARY 26, 2024

The team is part of the corporate marketing organization, responsible for managing social branding, creative, community management, analytics and influencer marketing, among other tasks. They work collaboratively in supporting marketing, content organization and communications, as well as with external partners and agencies.

Social Media Marketing 130

Social Media Marketing B2C CMO Management 130

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Second, you can partner with creators for an influencer marketing collaboration.

Advertising 106

Advertising Advertisers Gen Z Inbound Marketing 106

Set Up

FEBRUARY 6, 2024

Benari: In tech marketing, we often seek inspiration from various sectors, such as the fashion industry's influencer marketing and visual storytelling to create compelling narratives. TLDR: Marketers are struggling to prove their value when many marketing efforts are harder to track.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion-dollar industry.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion-dollar industry.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hubspot Marketing

APRIL 5, 2024

Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question.

B2C 138

B2C SEO Transform Marketing 138

Unbounce

AUGUST 13, 2024

Updated on August 13, 2024. Here’s an over-simplified way to do this: Step 1: The market. Are you selling a B2B or B2C product? Monitor the performance of the influencer campaigns and engage with the audience through comments and shares. Instagram post to “do influencer marketing” anymore.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Rock Content

JUNE 3, 2024

Example: A software company sells a project management tool to a marketing agency. B2C (business to consumer) : Transactions where businesses sell products or services directly to individual consumers. Social media marketing: Today’s consumers expect to connect with the brands they buy from on social media. Monetize a blog.

eCommerce 52

eCommerce Shipping Price Retail 52

Martech

JANUARY 5, 2023

“‘Remixable’ content powered by in-platform features across TikTok, Instagram, and YouTube Shorts will drive scale and distribution of user generated content,” said Ryan Detert, CEO of influencer marketing company Influential. “If By 2024, that figure is expected to be more than 75%.

Transform 113

Transform CMO eCommerce Advertising 113

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 116

B2C CMO Copywriting Analytics 116

Martech

SEPTEMBER 27, 2024

It then traveled through the bureaucracy, including public comments in February 2024, before eventually becoming a final rule. link] — Lina Khan (@linakhanFTC) August 14, 2024 Once the rule takes effect, the FTC will have the ability to pursue civil penalties against those who fail to comply.

Influencer Marketing 121

Influencer Marketing Management Promotion Advertising 121

Martech

JANUARY 15, 2025

This creates an opportunity for marketers to boost customer service on social in the new year. Social media will dominate the customer service game, said Scott Morris, Chief Marketing Officer of Sprout Social. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. In total, brands spent $4.8

Gen Z 122

Gen Z Law B2C Entertainment 122