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Data analysis and market research top list of AI use cases

Martech

Data analysis (45%) and market research (40%) were the top ways marketers are using AI. Image: Mediaocean’s “2024 H2 Market Report.” Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. AI capabilities. The full report can be read here (registration required).

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AI-powered martech news and releases: July 25

Martech

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. Are you getting the most from your stack?

B2C 113
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IAB expects digital advertising growth to slow considerably this year

Martech

2024 projection. The study indicated that 2024 accelerated on ad-heavy events like the Paris Olympics and national and state elections. Coming in second, measurement and attribution was critical to 50% of marketers. Brand advertising came in third at 45%, down from 57% in a previous study conducted in summer 2024.

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. This could work in your favor if youre a B2C brand. Reddit is a great resource for market research data. million people use Reddit daily, and 379.4 million posts and 9.7

Gen Z 101
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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. This could work in your favor if youre a B2C brand. Reddit is a great resource for market research data. million people use Reddit daily, and 379.4 million posts and 9.7

Gen Z 98
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3 reasons why digital video and CTV are booming in 2024

Martech

Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 134
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How to Build a Social Media Marketing Strategy [2024 Updated]

SocialPilot

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. What are their needs and interests?