SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. billion in 2024. billion in 2024, making it the largest in expenditure. While you work on your campaigns for 2024, let these insightful Facebook statistics power your Facebook marketing strategy. 96% of B2C marketers and 91% of B2B marketers use Facebook.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Sprout’s data reflects this influencer marketing trend.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Welcome Software

JANUARY 27, 2025

Modern B2C e-commerce search fuels seamless online buying experiences by eliminating zero-result searches and processing natural language. MasterB2B’s 2024 State of Ecommerce report reveals that 41% of B2B buyers prefer not to interact with sales representatives for research, and 64% research online before buying offline.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Start by defining your buyer persona.

Transform 85

Transform Marketing Marketers Gen Z 85

Martech

MARCH 8, 2024

And the same principles apply to B2C advertisers. Image: Stirista and Ascend2, “Stirista 2024 Political Voter Profile Report.” However, 36% of Gen Zs and Millennials said they sway their votes. Image: Stirista and Ascend2, “Stirista 2024 Political Voter Profile Report.” ” Gen Z. Influencers.

Gen Z 109

Gen Z Millennials Shoppers B2C 109

Backlinko

JUNE 4, 2024

To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. trillion in 2024, that is an 8.76% year-over-year increase ( eMarketer ) Here’s a detailed breakdown of retail ecommerce sales growth since 2021: Year Retail Ecommerce Sales Worldwide 2021 $4.98

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Scoop.it!

DECEMBER 19, 2023

Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. What’s Your 2024 Business Resolution?) A warm and fuzzy email without business substance won’t move decision-makers. So, what will?

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. million by the end of 2024. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Duct Tape Marketing

FEBRUARY 6, 2024

What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers.

SEO 89

SEO Transform Gen Z PR 89

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. billion by 2024. Here are some examples of brands using chatbots in a B2B and B2C environment. Twitter chatbots can: • Automatically tweet and re-tweet a user’s posts.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Best for : Lifestyle, entertainment, B2C brands. Aidan Brannigan 3. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution.

Gen Z 52

Gen Z Branding Entertainment Millennials 52

Martech

JANUARY 15, 2025

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z 116

Gen Z Whitepaper Social Media Marketing Millennials 116

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. of TikTok’s US user base are Millennials. of people over the age of 18 in the U.S.

Gen Z 122

Gen Z Law B2C Entertainment 122