Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8

Advertising 116

Advertising Advertisers Product Place 116

Martech

JANUARY 16, 2025

2024 projection. Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Coming in second, measurement and attribution was critical to 50% of marketers.

Advertising 116

Advertising Advertisers Retail Copywriting 116

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.    If that resonates, you’ve come to the right place. 

Branding 124

Branding B2C Management Product 124

Hubspot Marketing

OCTOBER 18, 2024

So, marketing is key to making sure the right audience is there to hear your message. Digital ads are one of the fastest and most cost-effective ways to market an event. For B2C events, consider location or interests when targeting your demographics for digital ads. Consider these costs and channels to attract attendees.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

JANUARY 16, 2025

In 2024, Uber and Spotify reported their first-ever profitable years, and Lyft had two profitable quarters. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. Stella , an AI marketing platform, launched with features to automate social media marketing and customer engagement.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 134

Retail Entertainment Influencer Marketing Advertising 134

Martech

SEPTEMBER 10, 2024

of total retail sales in February 2024 — down only 1.01% from the previous year. So while brick-and-mortar purchases remain high, there’s a digital component to this journey that marketers can leverage and measure. Dig deeper: Salesforce sees a shorter, more competitive holiday season in 2024 Email: Business email address Sign me up!

Retail 112

Retail Customer Journey Analytics Customer 112

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. Lead generation and sales Whether your business is B2C or B2B, LinkedIn is a powerful lead generation tool.

Management 72

Management B2C User-Generated Communications 72

Martech

AUGUST 1, 2024

This is certainly a bright spot for markets and may soothe concerns over the AI hype being overblown.” billion and $41 billion and maintains its full-year 2024 total expenses outlook of $96 billion to $99 billion. The company expects revenue growth next quarter to be between $38.5

Retail 118

Retail User-Generated Price Advertising 118

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. And yes, these are fresh out of the oven for 2024. billion active global social media users, that’s 60.6% Buckle up, because we’re about to take you on a whirlwind tour of the social media facts.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. They do this with “This Old Marketing” wisdom from yesteryear, adding healthy (sometimes spicy) rants and raves for good measure. The post 10 top marketing podcasts for 2024 appeared first on MarTech.

Marketing Ethics 123

Marketing Ethics Copywriting Transform CMO 123

Digital Marketer

MARCH 1, 2024

Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. Content Marketing 7.5 And 2024 is a tech-savvy era. Social Media Marketing From the time of its inception, social media has changed the way we humans communicate and consume content.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Martech

MARCH 19, 2025

Likewise, Ascend2’s “The Evolution of AI in Marketing 2025” found marketers have high levels of trust in AI-driven insights (albeit often with human validation). The ARF’s “Consumer Trust and Privacy Concerns in 2024” ranks AI technologies among the least trusted for safeguarding digital privacy.

Transform 92

Transform eCommerce Customer Product 92

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Thought Leadership 133

Thought Leadership Place B2C CMO 133

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketing 59

Martech

JANUARY 26, 2024

Capabilities include social listening, analytics and managing direct messages. This boost in learnings from social media, and management of messaging on social, impacts the organization far beyond social media marketing and shows how B2B businesses can use these channels to grow awareness, sales and customer satisfaction.

Social Media Marketing 130

Social Media Marketing B2C CMO Management 130

Martech

AUGUST 6, 2024

In this way, through marketing programs on social and in the inbox, Aflac can gently remind younger uneventful customers that the company is ready to help. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Are you getting the most from your stack? Processing.

Gen Z 118

Gen Z Millennials Health Food 118

Martech

MAY 21, 2025

Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024.

Influencer Marketing 61

Influencer Marketing Management Branding Marketing 61

SocialPilot

DECEMBER 7, 2023

Leverage a Social Media Management Tool A Social media management tool is a productive tool for managing a number of accounts on social media platforms. There are a number of productive tools available on the market that will help you to strengthen your social media marketing activities.

Logistics 81

Logistics B2C User-Generated Management 81

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. Hootsuite started in 2008 and boasts 6,000 enterprise customers and 200,000 users overall. Why we care.

Analytics 118

Analytics Social Media Marketing User-Generated Management 118

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. This would be a successful influencer seeding.

Influencer Marketing 59

Influencer Marketing Gen Z Marketing Marketers 59

Martech

DECEMBER 11, 2023

How can marketing technology be used to personalize the customer journey? What role should data analytics play in optimizing marketing campaigns? How can technology be used to improve the effectiveness of social media marketing? This will help you get more specific and actionable insights in your response.

Customer Journey 121

Customer Journey CRM B2C Marketing 121

SocialPilot

FEBRUARY 6, 2025

Limited options for easily sharing testimonials in marketing campaigns. Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 Important Update: The Foursquare City Guide officially shut down on December 15, 2024. Start now !

Real Estate 62

Real Estate Customer Food User-Generated 62

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

MAY 31, 2024

In our State of Inbound Marketing Trends , B2C brands reported that native advertising drove one of the best ROIs. Our State of Inbound Marketing Trends found that B2C brands in particular experience high ROI from native advertising. Second, you can partner with creators for an influencer marketing collaboration.

Advertisers 106

Advertisers Advertising Gen Z Inbound Marketing 106

Hootsuite

NOVEMBER 30, 2023

From spurring ideas to implementing designs to automating social media posts , there are many great content marketing tools to make a content marketer’s day more productive and less stressful. 10 best content marketing tools for 2024 1. 1 Social Media Tool Create.

Content Marketing 134

Content Marketing Whitepaper Marketing Marketers 134

SocialPilot

JANUARY 11, 2024

It is a great place for B2B and B2C marketers to promote their content and build strong connections. Not only LinkedIn, but it will also help you simplify your marketing efforts on every social media platform that you can count on. The post What is the Best Time to Post on LinkedIn in 2024?

Analytics 52

Analytics B2C Social Media Marketing User-Generated 52

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 billion USD. Relieve your customer service team. See it in action.

Retail 114

Retail Customer eCommerce Shipping 114

Orbit Media Studios

OCTOBER 9, 2024

By Andy Crestodina B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. We are social animals. The LinkedIn team also tested social posts with pictures of objects compared to pictures of people. We relate to each other. We all know this. Yes, please!

Digital Marketing 60

Digital Marketing Marketing Marketers B2C 60

Martech

DECEMBER 15, 2022

Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year. Women are projected to overtake their male counterparts in social engagement by 2024. Shining stars.

Entertainment 97

Entertainment Place Branding Social Media Marketing 97

Martech

JANUARY 23, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Information from our customer service system comes back into our central system and we use that to make better recommendations. We’re trying to take all this data and really make that one-for-one experience for customers.”

eCommerce 122

eCommerce Price Shoppers Customer 122

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers. So Shama, welcome to the show.

SEO 87

SEO Transform Gen Z PR 87

SocialPilot

MARCH 10, 2025

Understanding your audience is the foundation of any successful social media strategy. A well-defined social media marketing plan ensures that your content, including memes, resonates with the right people and drives meaningful engagement. Why Is Audience Perception Essential in Meme Marketing?

Gen Z 52

Gen Z Branding Entertainment Marketing 52

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial. This brings us to direct traffic, also known as “dark traffic.”

Whitepaper 119

Whitepaper Analytics User-Generated Key Performance Indicator 119

Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Unbounce

AUGUST 13, 2024

Updated on August 13, 2024. Here’s an over-simplified way to do this: Step 1: The market. Are you selling a B2B or B2C product? Use social media marketing to reach new prospects Social media marketing helps you reach and connect with massive existing audiences of potential customers where they already spend their time.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Rock Content

JUNE 3, 2024

Example: A software company sells a project management tool to a marketing agency. B2C (business to consumer) : Transactions where businesses sell products or services directly to individual consumers. Social media marketing: Today’s consumers expect to connect with the brands they buy from on social media.

eCommerce 52

eCommerce Shipping Price Retail 52