article thumbnail

The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Marketing

You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  copywriting techniques, copy-testing cheatsheets, and an AI copywriting bot. 3: 10x Facebook ads Best course for learning ad copywriting Price : $497. The playbook contains 26.5

article thumbnail

Best AI Tools for B2B Marketing in 2024

Hubspot Marketing

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. HubSpot has an excellent copywriting AI ; you can generate an entire article or email using AI. In 2024, this is handled entirely by AI, and when Fireflies is as good as it is, why wouldn’t you? The same goes for creating content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlock the real value of genAI in martech

Martech

Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. 2024 Out of 64 unique use cases across these 2,324 tools, the top 14 account for 73% of all use cases. Source: MartechTribe, Martech Datawarehouse, Oct. never tried). Processing.

article thumbnail

4 ways to achieve early wins with AI in marketing

Martech

Up to two-thirds of respondents (66%) say AI is either very important or critically important to the success of their marketing over the next 12 months, per the 2024 State of Marketing AI report. Copywriting persuasiveness. 4 use cases for applying AI to marketing 1. Consistency. Design and layout. Navigation. Brand alignment.

Transform 135
article thumbnail

The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Wondering which social media platforms to use to elevate your brand in 2024? Summary In summary, the social media landscape in 2024 offers a diverse array of platforms, each with its unique strengths and opportunities. Are there any new social media platforms to watch in 2024?

Gen Z 101
article thumbnail

IAB expects digital advertising growth to slow considerably this year

Martech

2024 projection. The study indicated that 2024 accelerated on ad-heavy events like the Paris Olympics and national and state elections. Brand advertising came in third at 45%, down from 57% in a previous study conducted in summer 2024. The most recent study asked marketers these same questions in November, 2024.)

article thumbnail

Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends.