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4 ways to achieve early wins with AI in marketing

Martech

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. Copywriting persuasiveness. Consistency.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends.

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Unlock the real value of genAI in martech

Martech

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Similarly, Jasper automates content generation, allowing marketing teams to focus on creative ideation rather than routine copywriting tasks. Isolated genAI solutions (indie tools). never tried). Processing.

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How to manage social media content creation across networks

Sprout Social

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, a creator can assist with Instagram caption ideas and other social media copywriting needs.

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The top 50 genAI use cases in marketing

Martech

In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. Dig deeper: 4 marketing jobs to be done being transformed by genAI Email: Business email address Sign me up!

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Wondering which social media platforms to use to elevate your brand in 2024? Summary In summary, the social media landscape in 2024 offers a diverse array of platforms, each with its unique strengths and opportunities. Are there any new social media platforms to watch in 2024?

Gen Z 101
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How B2B and B2C brands adopt genAI — same tech, different strategies

Martech

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. Our survey at the end of 2024 analyzed 50+ genAI use cases across 283 practitioners. Why are there differences? Remarkably, B2B adoption surpasses B2C overall.

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