Hubspot Marketing

SEPTEMBER 24, 2024

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. HubSpot does a lot out of the box for new users, and when you get into the paid features, you’ll be unstoppable.

User-Generated 87

User-Generated Price Marketing Marketers 87

Hootsuite

DECEMBER 9, 2024

The LinkedIn algorithm is designed to fill users feeds with only the most relevant professional advice and expertise, which means a completely different approach than the one you’d use for, say, TikTok. Heres what you need to know to make the algorithm work for you in 2024. Yes, you read that right.

User-Generated 84

User-Generated Logistics Social Media Marketing SEO 84

Digital Marketer

DECEMBER 21, 2023

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. This aspect is only going to grow in 2024.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Unbounce

SEPTEMBER 2, 2024

/ Landing pages How much does a landing page cost: landing page design prices in 2024 By Josh Gallant. Updated on September 2, 2024. For example, if you need extensive and specialized technical copywriting, expect to pay more than you would for basic, straightforward content.

Price 90

Price Copywriting Real Estate SEO 90

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers.

Copywriting 129

Copywriting User-Generated CRM Marketing 129

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 121

eCommerce PR User-Generated Marketing 121

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Search Engine Land

SEPTEMBER 27, 2024

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. This makes copywriting a valuable skill to share and train other teams on. This alignment between teams is vital for a successful strategy.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Hubspot Marketing

SEPTEMBER 30, 2024

Marketers are no strangers to using marketing automation tools to personalize emails, generate leads, or set up workflows. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. It cannot read your mind.

Thought Leadership 120

Thought Leadership User-Generated Marketing Marketers 120

Rock Content

MAY 8, 2024

If you work with Content Marketing and SEO and haven’t been on a desert island with no internet for the past two months, you’ve probably read and heard a lot about Google’s March 2024 Core Update. Google March 2024 Core Update: what exactly happened? The March 2024 core update is complete, having ended on April 19.

SEO 98

SEO User-Generated Copywriting Entertainment 98

Hubspot Marketing

DECEMBER 19, 2023

As we speak, Amazon sellers generate optimized product listings at scale and automate mundane tasks. More specifically, AI services can generate optimized titles, bullets, and descriptions in seconds using machine learning. Users pay attention first to the images, but sellers don't.”

Price 110

Price Transform User-Generated Market Trends 110

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Heres an example.

SEO 102

SEO Gen Z Finance Transform 102

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

User-Generated 121

User-Generated Advertising Advertisers Logistics 121

Martech

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Just because you can write copy with ChatGPT does not mean you will write with the same skill and finesse as a professional copywriter. So be position-less, but not too position-less.

Copywriting 104

Copywriting Analytics User-Generated Retail 104

Neil Patel

FEBRUARY 3, 2023

One that grew into being influenced by user behavior. As user behavior changes, so does the search landscape. These evaluations were tricky but well thought out to land users quality results based on the experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) of the content. I hardly do. Think about it.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Social media platforms like meeting user expectations while keeping them on-site.

Shoppers 97

Shoppers Gen Z Digital Marketing User-Generated 97

Unbounce

MAY 13, 2024

Updated on May 13, 2024. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. It happens to the best of us.

Price 105

Price eCommerce Copywriting User-Generated 105

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Take Stripo, for example.

Fashion 83

Fashion Transform User-Generated Email Marketing 83

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 92

B2C CMO Copywriting Analytics 92

Rock Content

APRIL 8, 2024

Here’s a closer look at what you need to know to make content repurposing work for you in 2024 and beyond. Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Today’s consumers and social media users already instinctively respond to snappy, sleek visuals.

Transform 97

Transform eBook Key Performance Indicator User-Generated 97

Hootsuite

MARCH 27, 2024

Boosted posts are the easiest and most user-friendly way to start advertising on social platforms. You don’t need any extra design, copywriting, or strategy skills beyond what you used to create the organic content for a boosted post, vs ad tools that work best with additional expertise.

Advertising 121

Advertising Advertisers Thought Leadership Copywriting 121

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. Updated on October 15, 2024. In this article, we’re sharing 9 different agency-focused lead generation strategies you can experiment with, plus a few common mistakes to watch out for.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Sprout Social

JUNE 11, 2024

According to a Q1 2024 Sprout Social Pulse Survey, 78% of consumers agree that a brand’s social media presence impacts their trust in a brand more than it did a year ago. These roles mimic the responsibilities of the college’s professional staff, including copywriting, video production, photography and graphic design.

Education 127

Education Transform Copywriting Communications 127

Kevin Indig

JUNE 5, 2023

Google’s new Search Generative Experience (SGE) brings the biggest change ever to SEO, and backlinks remain critical. The Copywriter’s Handbook by Robert W. Does that mean copywriters are redundant? Set yourself up for success in the new AI-powered Search world. And that’s just the US alone.

Copywriting 78

Copywriting User-Generated Advertising Advertisers 78

Hubspot Marketing

MAY 29, 2024

Then, user-friendly design tools like Canva have made design more accessible to non-specialists. Now, it’s 2024, and we find ourselves in the throes of the “AI revolution.” So, when I’m writing and hit a wall, rather than staring at a blank screen, I might ask ChatGPT to generate an example use case for something. Ease of use.

User-Generated 121

User-Generated Price Finance Copywriting 121

Search Engine Land

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Just because you can write copy with ChatGPT does not mean you will write with the same skill and finesse as a professional copywriter. So be position-less, but not too position-less.

Copywriting 79

Copywriting Analytics User-Generated Retail 79

Orbit Media Studios

NOVEMBER 16, 2023

It makes sense: The longer users stay on your page before going back to the SEPR, the more obvious it is for Google that your information is relevant and, thus, worth ranking higher. The only catch: They will only work if your content 100% meets user search intent. Why make it challenging for users from the very beginning?

User-Generated 111

User-Generated SEO Copywriting Place 111

Neil Patel

MARCH 7, 2023

ChatGPT took the internet by storm at the end of 2022, and its creator, OpenAI, already expects it to generate more than $200 million in revenue by the end of 2023 and hit $1 billion in 2024. ChatGPT combines the user experience of a chatbot interface with the powerful capabilities of artificial intelligence.

SEO 104

SEO Transform User-Generated Copywriting 104

SocialPilot

DECEMBER 7, 2023

By the end of 2024, video content will be responsible for over 82% of all internet traffic , making it a vital component of any successful site strategy. As the second largest search engine in the world, it has over 2 billion active monthly users , rendering it a key player in the battle to seek demographic engagement.

SEO 96

SEO User-Generated Copywriting Education 96

Buffer Marketing

JULY 28, 2024

To improve Facebook engagement , you need to share content that’s authentic, valuable, and high-quality content like user-generated content (UGC), polls, and relevant memes. ” There are a variety of copywriting formulas you can use to wrap up your story in a way that resonates with your audience.

Gen Z 95

Gen Z Thought Leadership Entertainment User-Generated 95

Hubspot Marketing

AUGUST 14, 2023

For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy. Search engines will hit new peaks when it comes to users. So — does this mean web analysts are wrong? Not at all.

SEO 85

SEO User-Generated Gen Z Millennials 85

Orbit Media Studios

JANUARY 3, 2024

” Bonus: How to use AI to suggest copy edits Generative AI can be a useful tool for editing copy, as we all know by now. This brings us to a realization for digital marketers and SEO copywriters. It was originally about “future proofing your rankings” and included tips for featured snippets and user interaction signals.

SEO 131

SEO Copywriting CMO Analytics 131

Unbounce

MAY 15, 2024

Updated on April 27, 2024. Segment by “logged in” vs. “logged out” users. Segment by users that converted vs those that didn’t. How to improve CPA: Refine targeting to reach audiences more likely to convert, reducing wasted ad spend and marketing costs on non-converting users.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Digital Marketer

MAY 29, 2023

While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 80

Transform Marketing Marketers User-Generated 80

Rock Content

FEBRUARY 7, 2024

Everyone, from independent content creators to huge companies, has been exploring the potential of various generative AI tools. Some have tried using text-based tools like ChatGPT to take some guesswork out of content creation, while others are experimenting with image generation via tools like Midjourney and Stable Diffusion.

User-Generated 52

User-Generated Copywriting Digital Marketing Product 52

Spiralytics

AUGUST 22, 2024

The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping. In the digital advertising market, search advertising is leading the way, generating a market volume of US$679.9

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52