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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Reporting? What is CRM Analytics?

CRM 115
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7 AI Automation Examples that Will Streamline Your Marketing Strategy

Hubspot Marketing

According to our 2024 State of Marketing Report, 77% of marketers who use generative AI say it helps them make more personalized content, so AI and personalization already go hand-in-hand. That information would then be sent to a CRM and would be used for target email campaigns that turn me into a new consistent customer.

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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Examples: Audiense , Brand24 Customer Feedback and Sentiment Analysis In JPMorgan’s 2024 Business Leaders Outlook , nearly half of surveyed companies reported using AI tools like ChatGPT, virtual assistants, and chatbots. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service.

Analytics 125
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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Use demographic data to identify fit Beyond engagement, understanding demographic data is key in evaluating how well a lead aligns with your target market.

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Lusha Product Updates: November 2024

Lusha

That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero. Here’s the scoop on what’s new in Lusha this month: Just Landed: Upgraded CRM Indicators! Want to see these connectors in action?

Product 52
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Buy Business Leads: 13 Websites to Try in 2024

Lusha

This guide will show you the top 13 websites to buy business leads in 2024. CRM integration : Smooth integration with your Customer Relationship Management (CRM) system ensures easy data transfer and efficient lead management. Top 13 Websites to Buy Business Leads in 2024 A.

CRM 52
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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Challenges abound for the marketing leaders who are integrating generative AI into their marketing organizations, with the most vexing being “minimizing bias” and “investing in necessary hardware.” Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% per year on average.